Transcript Healthy Lifestyle Forum

Community Forums
and
Survey
Summary
May 31, 2005
Increased Prevalence of Obesity
Has increased 70% over the last decade
alone
 Increase occurred for all population subsets
 2/3 of adult Americans are now overweight
or obese
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Body Mass Index
Below 18.5 – Under weight
18.5 – 24.9 - Normal
25.0 - 29-9 - Overweight
30.0 - Up - Obese
Socio-Ecologic Model
Public Policy
Hea lth y
Policy
national, state, local laws
Community
relationships among organizations
Organizational
organizations, social institutions
Interpersonal
family, friends, social networks
Individual
knowledge, attitudes,
skills
Source: Adapted from McLeroy, et al., An ecological perspective on health promotion programs.
Health Education Quarterly 1988; 15:351-77.
Community Forums
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Bedford
Jefferson
Ames
Spencer
Ottumwa
Estherville
West Union
Donnellson
Cedar Rapids
Discussion Questions
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What do you see in your community that indicates
there is an overweight problem?
What are family/cultural conditions that impact
this issue?
What is currently being done in your community
to address this issue and what is working?
Discussion Questions
What can the state do for you?
 What can you do locally?
 What strategies do you feel would benefit
your community?
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Indication of a Problem
Indications of the problem….
Look around!
 Bigger everything…….
 Data
 Community Health Assessment
 Increase in related diseases – diabetes
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Family/Cultural
Parents working outside home
 Pace of life
 Work and play is sedentary
 Super size it!
 Fast food everywhere
 Lack of understanding of diverse cultural
beliefs and customs
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Currently being done…..
Fitness and exercise programs
 Local collaborations
 Some workplace incentives (few)
 Juice and milk in vending machines
 Local competitions
 Building trails
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What is working?
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“Lighten Up Iowa”, “Go the Distance”,
Local walking programs
Local challenges
Y Programming
Pick a Better Snack (Grant)
Better hours at fitness center
WIC
Healthy choices in vending machines
What can the state do for you?
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Money
Consistent message
Educational resources
Location of data and educational resources
Make grants less competitive and simpler RFPs
Wellness programs for business
Media Tool Kit
What can you do locally?
Work with legislators and local policy
makers
 Better communication between public and
private
 Collaborate
 Provide mechanisms to get the message out
 Work with faith community, county fairs,
4-H, chamber, hospital wellness programs
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Strategies?
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Education, media campaigns and social
marketing (additional discussion regarding
promotional materials included consistent
messages coming from the state).
Using schools to impact children and families
through education and awareness.
Increasing the requirements for physical activity,
reducing vending machines in schools or having
healthy food choices
Workplace incentives to promote individual and
family healthy lifestyles
For Individual Community
Priorities
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515-490-6222