Transcript 投影片 1 - St. Paul's Convent School

Price differential of moon
cakes before and after
Mid-Autumn Festival
Vannie Fan
Chaahat Gambhir
Eleanor Lee
Winsome Wong
Slide of Contents
Introduction
 Project Question and Planning
 Interview Results and Analysis
 Conclusion of analysis
 Distribution of work
 Group member’s reflections
 Acknowledgements

Introduction
Mooncakes are Chinese pastries
traditionally eaten during the Mid-Autumn
Festival, the festival for lunar worship and
moon watching. The Mid-Autumn Festival is
a popular harvest festival celebrated by
Chinese people, dating back over 3,000
years to China's Shang Dynasty.
Introduction (cont’d)
Types of mooncakes
- Snowy moon cakes
- Ice cream moon cakes
- Traditional moon cakes
Introduction (cont’d)
Economics is a strict social science
that explains and predicts human
behaviour. It studies how people satisfy
their unlimited wants with limited
resources.
Economics is divided into
microeconomics and macroeconomics.
Project Question and Planning
Project Question:
Price differential of Moon
cakes before and after
Mid-Autumn Festival
Project Question and Planning
(cont’d)
Date
Task
What to achieve
07/09/200909/09/2009
Collect information
Collecting
information:
 The price of
mooncakes
 Sales of different
kinds of moon
cakes from
various bakeries.
Project Question and Planning
(cont’d)
Date
Task
What to achieve
26/09/2009
Interviewing and Field Work
Interview:
 Shop manager, workers
and customers
 Their views about moon
cakes and their prices
Note: Observe the shop
status and track down
the number of boxes of
moon cakes sold in a
particular time period.
Project Question and Planning
(cont’d)
Date
Task
What to achieve
26/09/09
Analysis
26/09/2009 –
14/10/2009
Report Writing
A full analysis of
information received
 Introduction
 Body
 Conclusion
 Appendix
 Acknowledgements
 Script writing
 Powerpoint
Interview
Results
Survey of 62
people
Interview
Results
(cont’d)
Average: 4 moon cakes
Interview Results (cont’d)
Interview Results (cont’d)
Interview Results (cont’d)
Interview Results (cont’d)
Interview Results (cont’d)
Prices before Mid-Autumn Festival
Name of the moon cakes
Original
price
Price after
discount
Maxims double-yolk lotus seed paste moon cake
$253
$168
Maxims white lotus seed paste double yolk moon cake
$263
$178
Prices after Mid-Autumn Festival
Name of the moon cakes
Price
Maxims double-yolk lotus seed paste moon cake
$120
Maxims white lotus seed paste double yolk moon cake
$130
Conclusion of project and interview
Name of the moon cakes
before
after
Maxims double-yolk lotus seed paste moon cake
$168
$120
Maxims white lotus seed paste double yolk moon cake
$178
$130
We can see from the above interview results and
analysis that many people are willing to fork out as
much as $300 during the Mid-Autumn Festival and that
prices differ greatly before and after Mid-Autumn
Festival. We can also see that demand is great before
the festival, hence the bakeries and cake shops raise the
prices of the moon cakes before the festival to produce
as much as profit as possible.
Conclusion of project and interview
(cont’d)
Before Mid – Autumn Festival
Brand
Price
Haagen – Dazs
$80 - $700
Wing Wah Cake Shop
$27-$1018
Maxim’s Cake Shop
$88 - $455
Arome Bakery
$40 - $240
Home of Swallows
$175 - $4148
Kee Wah Bakery
$75-$690
Since prices are quite high, it proves the demand is high.
Conclusion of project and interview
(cont’d)
After the Mid - Autumn Festival
Demand is significantly low.
Many bakeries and shops do not sell mooncakes.
Bakeries which still sell mooncakes have reduced their prices.
They are:
Brand
Price
Wing Wah Cake Shop
$55 - $229
Maxim’s Cake Shop
$120 - $263
Arome Bakery
$30
Tai Pan
$28 - $266
Conclusion of project and interview
(cont’d)
The demand and prices of mooncakes
changes significantly after Mid-Autumn
Festival.
 Some companies remove their stock at the
end of Mid-Autumn Festival
 Some have greatly reduced their prices
ranging from 42% to 88%.

Distribution of work
Vannie Fan: Interview
Script
Making of questionnaire
Chaahat Gambhir: Interview
Written Report
Powerpoint
Eleanor Lee: Interview
Powerpoint
Making of questionnaire
Winsome Wong: Interview
Analysis of received data
Making of questionnaire
Group members’ reflections
We had a great time working on this
mini-project. It was wonderful working
on this as it built up our self-confidence
thus enhancing our potential.
There was so much to do and we had
to hurry up to meet the deadline so we
took it as a challenge and faced it
courageously. We also faced pressure as
we were doing the written report and
powerpoint in a hurry.
Group members’ reflections
(cont’d)
It was fun working with each other
where our frequencies matched and
therefore it became a lot easier to
accomplish the task.
On the whole, we are very happy with
the co-operation which was made
between us. We enjoyed working on this
project and we look forward to doing
such works in the future with more
enthusiasm and zeal.
Acknowlegdements
We are grateful to the following people for their constant
help throughout the preparation and completion of this miniproject. Without their help, we might not have been able to
complete this project and present it as we have. They are:
Mrs. E. Kwong
All the staff of Maxim’s
All staff of other bakeries and cake shops
All interviwees
All group members
We would also like to acknowledge Wikipedia, the free
encyclopaedia, for giving us all the information we need
through its website, www.wikipedia.org.