Transcript Document

NIKE
PRODUCT MANAGER
ARJEN SCHOLTS
BRING INNOVATION
& INSPIRATION TO
EVERY ATHLETE*
*IF YOU HAVE A BODY
*YOU ARE AN ATHLETE
“ALWAYS LISTEN
TO THE VOICE OF
THE ATHLETE.”
– PHIL KNIGHT
MORE SPORTS
THAN EVER BEFORE
32
28
40
SPORTS
FEDERATIONS
COUNTRIES
FROM THE
TRADITIONAL
TO THE NEW
MORE INNOVATION
THAN EVER BEFORE
STRONGER
LIGHTER
FASTER
FURTHER
CONSIDERED
DESIGN
CREATIVE DIRECTION
SUPERHERO
SUPER HUMAN
LOOK OF 08
ESTONIA
NIKE
APPAREL
INNOVATION
LIGHTER
FASTER
COOLER
“MAKE IT LIGHTER.”
– BILL BOWERMAN
PROJECT SWIFT
MAXIMIZE
ATHLETE
VELOCITY
PRINCIPLE #1
Drag reduction
Zoned aerodynamics
Seam placement
PRINCIPLE #2
Zoned ventilation
PRINCIPLE #3
Frictional drag
System of dress
DIFFERENT SPORTS
DIFFERENT NEEDS
1,007
HOURS OF WIND TUNNEL TESTING
76
OLYMPIC MEDALS
34
OLYMPIC GOLD MEDALS
25
WORLD RECORDS BROKEN
11
TOUR DE FRANCE STAGE VICTORIES
TRACK & FIELD
SWIFT APPAREL
ZONED AERODYNAMIC –
TEXTURED FABRICS
ICONIC RACERBACK
ZONED COOLING
SYSTEM OF DRESS
SLEEVES REDUCE
DRAG BY 19%
SOCKS REDUCE DRAG
BY 12.5%
20% LIGHTER
ZONED COOLING
FLATFRONT WAISTBAND
STRATEGIC SEAM
PLACEMENT
ICONIC RACERBACK
NO-SEW NECK &
ARMHOLE
FASTEST SWIFT
7% DRAG REDUCTION
.02 SECONDS FASTER
IN THE 100M
ROWING
SWIFT APPAREL
SWIFT PHILOSOPHY
FOR MAXIMUM
AERODYNAMICS
STRATEGIC SEAM
PLACEMENT
ALL SEAMS PLACED
FORWARD TO
REDUCE DRAG
ZONED
AERODYNAMICS
FAST & LIGHTWEIGTH
CONSIDERED DRI-FIT
FABRICATION
FIT ENGINEERD FOR
SPECIFIC MOTION
EXCESS FABRIC
REMOVED TO
REDUCE WEIGHT
BEACH VOLLEY BALL
APPAREL
MOISTURE
MANAGEMENT
THROUGH DRI-FIT
PERFORMANCE
FABRICATION
ZONED
VENTILATION
BODY MAPPING &
LASER CUT HOLES
LIGHTWEIGTH
MATERIALS &
CONSTRUCTION
PRODUCT IS 22%
LIGHTER
DESIGNED FOR
MOVEMENT
SEAM PLACEMENT
FIT & PANELLING
DELEGATION
PACKAGE
APPAREL
EOC
MEDAL STAND,
TRAINING & TRAVEL
‘CLASSIC’ HERITAGE
STYLING MEETS
MODERN
TECHNOLOGY
LIGHTWEIGTH
PERFORMANCE
MATERIAL
BREATHABILTY &
WATERPROOF
BONDED ZIPPERS &
NO-SEW SEAMS
STREAMLINE FIT AND
INCREASE COMFORT
NIKE
FOOTWEAR
INNOVATION
INDUSTRY
DEFINING
FOOTWEAR
TECHNOLOGIES
SIMPLIFY THE SPORT &
SOLVE THE PROBLEM
HISTORY OF AIR
LUNAR FOAM
ENGINEERED
GEOMETRY
NIKE
LUNAR
APOLLO
NIKE
ZOOM VICTORY
TRACK SPIKE
ULTRA-LIGHTWEIGHT
STRONG
EVERY
MILLIMETER
COUNTS