Transcript Visual Rhetoric Presentation

Visual Rhetoric Presentation
Texting While Driving
By: Brittany Milton
Texting While Driving
“Texting While Driving is a Distraction – Don’t Do It!” American Academy of Orthopaedic
Surgeons. American Academy of Orthopaedic Surgeons, 2011. Web. 9 Nov. 2011
Background Information
• This picture conveys
how dangerous texting
while driving can be.
• The American Academy
of Orthopaedic
Surgeons (AAOS) and
the Orthopaedic Trauma
Association have joined
forces to urge drivers to
NEVER text while
driving.
Take a closer look…
• When looking at this
advertisement,
where are your eyes
first led to? Why?
• I first noticed the words
OMG. They are bold
words that are larger
than any other words in
this advertisement.
Audience
• Who do you think is
the intended
audience of this ad?
• This advertisement is
intended for anyone
who is old enough to
drive. It is also intended
to educate people who
aren’t old enough to
drive to make smart
decisions when they get
their license.
Subject Matter
• What do you think
is the universal
message the
creator of this ad
is trying to make?
• The creator wants to
inform drivers to
avoid texting while
driving; it is a deadly
distraction.
Point of View
• What parts of this
ad are clearly in
focus?
• The words OMG and
the blood splatter
are in clear focus.
They both stand out
against the cracked
windshield.
Point of View
• What do you think
can be classified as
the foreground and
background?
• The foreground are the
words OMG and the
blood splatter. The
background is the
cracked windshield. The
words below OMG could
also be considered as
part of the foreground.
Contrast Techniques
• Why do you think the
creator of this ad
chose the colors
presented?
• Red, the color of blood,
is being used to show
how you can be injured
if you text while driving.
Black is being used to
resemble death.
Symbolism
• What is being
symbolized in this
ad?
• The cracked
windshield is being
used to symbolize a
car crash, in this
case the result of
texting while driving.
Logos
• What is the logical
appeal of this
advertisement?
• The crack windshield
and blood splatter sets
a logical appeal. By
viewing this ad, we
understand how simply
reading a text while
driving can have a fatal
outcome.
Pathos
• What is the
emotional appeal of
this advertisement?
• Someone who has lost
a friend or loved one in
a car accident due to
texting and driving may
be more affected by this
ad than others; This can
cause them to be very
saddened. For others, it
can cause us to realize
how hazardous texting
while driving really is.
Ethos
• What is the
ethical appeal of
this
advertisement?
• If you kill someone
because you were
texting while driving,
that is ethically wrong.
Works Cited
“Texting While Driving is a Distraction – Don’t Do It!”
American Academy of Orthopaedic Surgeons.
American Academy of Orthopaedic Surgeons, 2011.
Web. 9 Nov. 2011
http://www.youtube.com/watch?v=Debh
WD6ljZs