Transcript Persuasion Is All Around You!

Wednesday January 8, 2013
•Get your binder and
interactive notebook
•Editing: Sticky Business
•Board Member Postcards
•Persuasive Media/Text
A Sticky Business Editing
Wednesday:
 Capitalization-14
 Commas-4
 Periods-3
 Language Usage -2
 Spelling-1

Persuasive Media/Text
6.13A explain messages conveyed in various forms of
media
6.13B recognize how various techniques influence
viewers’ emotions
6.13C critique persuasive techniques used in media
messages
Goals
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All students will know and can identify the
different types of persuasive techniques.
All students will explain messages that are
conveyed in different forms of media.
While studying persuasive techniques in media, all
students will understand the intended audience,
meaning and the influence on attitudes and
actions
All students will understand the strengths and
weaknesses of the different types of persuasive
techniques
All students will write a persuasive essay using
persuasive techniques
What is persuasion?
A means of convincing people:
 to buy a certain product
 to believe something or act in a certain
way
 to agree with a point of view
Persuasive Techniques
Often used in letters, editorials, articles,
advertisements, and newspapers to
influence the outcome of a situation or to
sway someone to think as the writer does
 Most successful when used with good
solid facts to support the argument
 It is always helpful to anticipate what
questions will be asked or what opinions
will be voiced that are different than
yours
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When examining Persuasive
Media/Text we MUST identify…
the technique being used
 the intended audience
 meaning
 the influence on the audiences attitudes
and actions
 Author’s purpose (stated and implied)
 the effectiveness of the technique that
was used
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Common Persuasive Techniques
often used in media/text
Repetition
 Bandwagon
 Testimonial
 Emotional Appeal
 False Authority
 Faulty Reasoning
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Bandwagon
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Persuading people to do
something by letting them
know others are doing it
Gives impression that you
will be left out if you don’t
do what you are being
persuaded
Example: “See why so many
women have switched”
(Shampoo advertisement)
Bandwagon
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http://www.youtube.com/watch?v=PW3N
a35iDmY
Testimonial
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A statement in support
of a particular truth,
fact, claim, or product
by a person.
Using the words of a
famous person or
regular common person
to endorse a product to
persuade you to buy
Examples: Sports figures
promoting athletic gear,
sports drinks, or shoes.
Testimonial
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http://www.youtube.com/watch?v=TRMjv
Sxe1x8
Repetition
A word, phrase, brand
name, or phone
number is repeated
(at least three times)
to make sure it is
remembered by the
viewer
 Examples: “Eat Fresh”,
“Just Do It”
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repeat
Repetition
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http://www.youtube.com/watch?v=Pt6g9H
-KDD0
Emotional Appeal
A person is made to have strong
feelings about a situation or product
 Words that will make you feel
strongly about someone or
something (fear, desire for
success, excitement, being part
of a group)
 Example: Save the children ads,
Sarah McLachlan's commercial
supporting the ASPCA. ...
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Emotional Appeal
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http://www.youtube.com/watch?v=IO9d2
PpP7tQ
False Authority
Support of an authority
figure instead of
evidence or facts
 False authority is
misleading when the
authority is not an
expert in the field in
which one is speaking
 Example: Experts
approve this product, so
you should use it. Who
are the experts?
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False Authority
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http://www.youtube.com/watch?v=xAVAL
XH9nxU
FAULTY
REASONING
The writer reaches a conclusion
from a limited number of facts.
Look for words such as all, every,
and always.
Example: A Presidential supporter
might say: “George W. Bush knows
how to run the country because
he’s a business man. In fact, he’s the
only President ever to have earned
an MBA.”
This argument assumes that a good
business man will become a good
president, and that a degree determines
success as a business man. Both
assumptions are false. This speaker
owns the burden to prove that these
statements are true in this case
specifically (and that these connections
are valid in general).
using a biased, suspicious, or incredible
source to defend a conclusion.
Interactive Notebook
Students will cut out and glue in the
interactive notebook the 6 persuasive
techniques.
 Add to your Table of Contents page 36
Persuasive Technique Practice
 Add to your Table of Contents page 37
Persuasive Techniques
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In the following examples
identify…..
the persuasive technique being used
 the intended audience
 meaning
 the influence on the audiences attitudes
and actions
 Author’s purpose (stated and implied)
 the effectiveness of the technique that
was used
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"If you care about your children's
success in school you will buy these
Encyclopedias, that is unless you
don't want them to be successful in
the future.”
“Four out of five dentists
recommend sugarless gum for
their patients who chew gum”
HEAD ON Apply
directly to the
forehead
HEAD ON Apply
directly to the
forehead
HEAD ON Apply
directly to the
forehead
For just $1.00 a day you can save
a child from starving.
The new PowerTangerine
computer gives you the power
you need. If you buy one, people
will envy your power. They will
look up to you and wish they
were just like you.You will know
the true joy of power.
TangerinePower.
The new UltraSkinny diet will
make you feel great. No longer
be troubled by your weight. Enjoy
the admiring stares from
everyone. Revel in your new
freedom from fat.You will know
true happiness if you try our
diet!
Bill goes to hear a politician speak. The
politician tells the crowd about the evils
of the government and the need to
throw out the people who are currently
in office. After hearing the speech, Bill is
full of hatred for the current politicians.
Because of this, he feels good about
getting rid of the old politicians and
accepts that it is the right thing to do
because of how he feels.
The 1959 album title 50,000,000
Elvis Fans Can't Be Wrong: Elvis'
Golden Records,Vol. 2.
State Farm Insurance asks people
to ask their neighbors how they
like the service.
"Why are you wearing a pink Boa?" I
asked Dexter one morning.
"My favorite player, Kobe," he
explained, "says that pink boas are
the next big fashion statement."
"Is this Kobe guy a fashion expert?"
"No."
UFO proponents have argued that
UFO sightings by airline pilots
should be given special weight
because pilots are trained observers,
are reliable characters, and are
trained not to panic in emergencies.
In essence, they are arguing that we
should trust the pilot’s authority as
an eye witness.
Persuasion Is All Around You!
How do you determine what to believe?