Transcript HP standard light template - Royal Holloway, University of

CSR & ICT4D:
The View from a TNC
Sandy Johnstone ([email protected])
Director of Corporate Social Responsibility
Hewlett-Packard Europe, Middle East, Africa
© 2005 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice
Today’s Agenda
•
What is Corporate Social Responsibility?
•
What does CSR mean for HP?
•
ICT4D – Crossing the Digital Divide
•
ICT4D – Opportunities from New Technology
•
The Search for Sustainability
•
Discussion
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Today’s Agenda
•
What is Corporate Social Responsibility?
•
What does CSR mean for HP?
•
ICT4D – Crossing the Digital Divide
•
ICT4D – Opportunities from New Technology
•
The Search for Sustainability
•
Discussion
18 July 2015
3
Differing views on CSR
• That little bit extra “CSR is a concept whereby companies integrate social
and environmental concerns in their business operations and in their
interactions with stakeholders on a voluntary basis” (EU Multi-stakeholder
Forum, June 2004)
• All non-financial matters
− Labour matters
− Environmental matters
Trades Unions and NGOs see many
of their issues as “CS(E)R”
• Ethics and Governance US Congress might focus on Sarbanes-Oxley etc.
• “The tribute that capitalism pays to virtue” “The Economist”, 22 Jan. 2005
• Good holistic management In this day and age companies can’t gain a
good image with markets, customers and (potential) employees if they only
focus on finance
Generally, CSR means, not “the business of business is business”, but,
“companies are there to serve society by the profitable and responsible
provision of goods and services” (Geoffrey Chandler, Sustainability)
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Today’s Agenda
•
What is Corporate Social Responsibility?
•
What does CSR mean for HP?
•
ICT4D – Crossing the Digital Divide
•
ICT4D – Opportunities from New Technology
•
The Search for Sustainability
•
Discussion
18 July 2015
5
Hewlett-Packard Co
HP is a leading global provider of products, technologies, solutions and
services to individual consumers and businesses. Our offerings span
information technology infrastructure and storage, personal computing
and other access devices, multi-vendor services including maintenance,
consulting and integration and outsourcing, and imaging and printing.
Our products and services are available worldwide.
• For the fiscal year ending on Oct. 31, 2004, HP revenue totaled $79.9
billion.
• Somewhere around 140 000 employees world-wide
• Operating in about 140 countries
• Of the order of 10 000 direct suppliers in our product supply chain (and
around another 6 000 “indirect” suppliers)
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HP Corporate Objectives
•
Customer Loyalty
•
Profit
•
Market Leadership
•
Growth
•
Employee Commitment
•
Leadership Capability
•
Global Citizenship
HP’s CSR Report is entitled “Global Citizenship Report” and
is available at
www.hp.com/hpinfo/globalcitizenship/gcreport/index.html
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HP Global Citizenship Objective
Good citizenship is good business. We live up to our
responsibility to society by being an economic, intellectual
and social asset to each country and community in which
we do business.
Underlying beliefs supporting this objective:
•
The highest standards of honesty and integrity are critical to
developing customer and stakeholder loyalty.
•
The betterment of our society is not a job to be left to a few;
it is the responsibility to be shared by all.
•
This objective is essential to delivering on the brand
promise.
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CSR Management in HP
Debra L Dunn
SVP Corporate Affairs
and Global Citizenship
Debra L Dunn, Senior Vice President of Corporate Affairs and Global
Citizenship, has leadership responsibility for HP's global citizenship efforts.
These include corporate social and environmental responsibility,
government and public affairs, corporate philanthropy and HP initiatives
aimed at providing appropriate, technology based services and solutions to
emerging markets and underserved populations.
See http://www.hp.com/hpinfo.com/execteam/
Corporate Social & Standards of
Environmental
Business Conduct
Responsibility
Compliance
Government &
Public Affairs
Supply Chain
e-Inclusion
Environmental
Affairs
Emerging Market
Solutions dual reporting to
Privacy
Public Sector Customer
Solutions
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Philanthropy
& Education
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Global citizenship framework
privacy
ethics &
governance
community
engagement
environment
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e-inclusion &
education
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Today’s Agenda
•
What is Corporate Social Responsibility?
•
What does CSR mean for HP?
•
ICT4D – Crossing the Digital Divide
•
ICT4D – Opportunities from New Technology
•
The Search for Sustainability
•
Discussion
18 July 2015
11
Crossing the Digital Divide (1)
Mogalakwena i-community, RSA
Public-private partnership to enable economic development
through the use of information and communication
technologyMogalakwena
Limpopo
Province
Community
Engagement
ICT Infrastructure
Capacity Building
Economic
Development
Cultural Preservation
E-Service Delivery
E-Healthcare
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The HP Multi-user 441
Desktop Solution
HP's 441 is a complete hardware,
software and support solution for
today's educator.
•Linux-based
system that allows 4
simultaneous, independent users
on one standard PC
•Includes
over 70 office &
educational apps
•Carries
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full HP warranty & support
13
School, Dikhatole (east Jo’burg)
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HP Multi-user 441
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Crossing the Digital Divide (2)
Digital Community Centres in EMEA
Belfast, NI
Tula, Russia
Dublin, Ireland
Slavutych, Ukraine
Seine-St-Denis (Paris),
France
Miskolc, Hungary
Wadhwat, Jordan
Fatick, Senegal
Kumasi, Ghana
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Dikhatole (Jo’burg)
South Africa
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DIGITAL COMMUNITY CENTRE
A Digital Community Center (DCC) is a community where
Information and Communication (ICT) infrastructure is
strategically deployed to encourage the participation and
inclusion of all appropriate parties in the economic and
social development that technology enables and
enhances.
The HP DCC program is part of HP's broader efforts to
bridge the digital divide through e-inclusion – HP's vision
of the future in which all people have access to the social
and economic opportunities of the digital age.
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Digital Community Centre –
an ecosystem for e-inclusion
Our experience shows that making a significant
grant of IT equipment into an underserved
community catalyses local government, industry
and community groups to joint action.
DCCs are “holistic” in the sense that IT is the
enabler for many interventions – not an end in
itself.
Content is key –what people want from their DCC
may not be the first thing that occurs
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Today’s Agenda
•
What is Corporate Social Responsibility?
•
What does CSR mean for HP?
•
ICT4D – Crossing the Digital Divide
•
ICT4D – Opportunities from New Technology
•
The Search for Sustainability
•
Discussion
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New ICT4D
HP Labs India - Bangalore
Mission: to generate innovations targeted for
the world's emerging economies
by deeply understanding the confluence of relevant
social, cultural, economic and technological drivers.
Current research at HP Labs India includes:
•Language technology
•Appropriate access devices
•Communication concepts and techniques
•Understanding the socio-economic context
•New models for human interaction with IT
Services (in local language) offer the opportunity for
individuals to gain access, at very small cost, to the benefits
of global information and communications. Provision of such
services is a business opportunity.
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Print Augmented TV content
INDIA statistics
2003
2010
TV households
85M
150M
Cable TV %
52%
65%
TV Viewership
500M
800M
Internet Users
4M
30M
Cell phone
users
40M
300M
•In
USB / Parallel
Printer Driver
Applications
Document Structure
Decoding
Error Correction
Data
Extractor
TV Out
Emerging Markets TV & Radio broadcasting is pervasive, but Internet access is poo
•Low
cost decoder/printer with TV allows mass dissemination of information
Applications
− Education
− Public Information
Dissemination
− Edutainment
− Entertainment - Lifestyle
− Advertising
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•
User experience trial underway
•
Education trial planned for next
quarter
•
Looking at potential across
several emerging markets
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Online Form Filling/ Data Capture in
Emerging Markets
Millions of forms….
Use handwriting input and
appropriate technology to costeffectively computerize a paperbased society
Difficult to use keyboards
200M
20M
3.5M
2.6M
5.6M
1M
1M
Applications
•Large scale data capture:
census, medical information etc.
•Online form filling such as
railway reservations, etc.
•Field workers – insurance
agents, medical workers..
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Passengers on Indian Railways with reserved
accommodations in 2000
Income tax returns filed during 2001-2002
New motor vehicle registrations in 2000
New passports issued in 2002
New telephone connections issued during
2001-2002
Driving licenses issued in the state of Tamil
Nadu in 2002
Birth certificates issued in the state of Tamil
Nadu in 1999
Digitizer packaged into a low
cost device – allows
handwriting input
Digital pen and paper – paper
and handwriting input
Low cost data capture
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Keyboards are difficult to use
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Today’s Agenda
•
What is Corporate Social Responsibility?
•
What does CSR mean for HP?
•
ICT4D – Crossing the Digital Divide
•
ICT4D – Opportunities from New Technology
•
The Search for Sustainability
•
Discussion
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The Search for Sustainability
– Digital Divide Questions
•
Pull from the Punters: will they come if you build it?
(Content – that do they want to do?)
•
Commercial Reality: there must be a positive cashflow (get away from a dependency culture)
•
Role of Government: funding of access centres (as
opposed to them being commercial training
centres)
•
Importance of Metrics: funding will still be
important, how does the DCC justify itself (applies
to NGO and EU/Govt funding)
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The Search for Sustainability
– New Technology Questions
The Business Model will be the key to success.
Technology may be the easier part. The challenge
is to find cost-effective ways to bring the
(presumably cheap) product to market, including
•
Marketing strategy and costs
•
Distribution strategy and costs
•
Maintenance/service/support strategy and costs
There aren’t many good answers yet.
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Today’s Agenda
•
What is Corporate Social Responsibility?
•
What does CSR mean for HP?
•
ICT4D – Crossing the Digital Divide
•
ICT4D – Opportunities from New Technology
•
The Search for Sustainability
•
Discussion
18 July 2015
27