Next Steps in Matching Gifts Web 2.0 technologies that identify, cultivate, and steward donors.

Brigham Young University Barett Christensen [email protected]

801-422-1940

Road Map • • • • Who is LDS Philanthropies What is Web 2.0

Our Strategy for Matching Gifts Lessons learned

SOCIAL MEDIA You have already lost!

Who is LDS Philanthropies?

Who is LDSP Web 2.0

Strategy Lessons

Who is LDS Philanthropies?

• • Department within the LDS Church Correlate all funding of Church Charities – BYU – BYU Idaho – BYU Hawaii – LDS Business College – Humanitarian Services – Perpetual Education Fund

What is Web 2.0

Who is LDSP Web 2.0

Strategy Lessons

What is Web 2.0?

What is Web 2.0?

Matching Gift Strategy Stats, plan, implementation Who is LDSP Web 2.0

Strategy Lessons

United States Internet Penetration

International Penetration

Internet Penetration

Mobile Penetration

Facebook Growth

Platform Statistics

• •

Social Networks

– Facebook – – MySpace LinkedIn – – Kiva FirstGiving

Mobile Platforms

– iPhone/iTouch – – Blackberry Google Android – – Nokia Symbian OS Palm Pre 175 million active users (300 million by end of year) 126 million (estimate) 35 million and growing fast!

500 thousand users lent $65 million 1.6 million users have raised $89 Million

Units

30 million 21 million 1.2 m (est) 1 billion+ (any day)

App Downloads

800 million (8 months) Store Opened Last Week!

48 million (estimate) Ovi store coming (coming)

Pareto Principle & Long Tail

Pareto Principle & Long Tail

Current CAP Program • • • • 50 Companies 100+ CAP reps We can get to about 20 sites a year (6 trips) Great results – Identifying new major gift prospects – Increasing participation  Scaling Challenge: Tyranny of Distance, Travel, and Top down management.

Social Networks • • • Established Networks – Facebook.com

– Myspace.com

– LinkedIn.com

Established Fundraising Networks – Change.org

– Firstgiving.org

– Changingthepresent.org

White Paper Networks – KickApps.com

– Ning.com

Draft Proposal

Workplace Giving Social Network • • Powered by Ning Other Samples – U of Nebraska – Anderson U – U of Alabama – World Vision – Peace Corp – Uruguay Mission

Change.org

Fundraising Widgets SixDegrees Firstgiving ChipIn ChangingthePresent

Workplace Fundraising Widget • • • • Powered by Sproutbuilder Highly customizable Viral, Can be spread via social networks, and email.

Allow donations, video content, RSS feeds, website linking.

Widget Created SHARE BUTTON

Widget Stats

Live Distance Events • Webinars from my office – MeetingPlace (powered by Cisco) – DimDim, Webex, GotoWebinar…

Webinar Results • • • • • • 10 companies 2 sessions each Average attendance of 15 people All over US, Japan, Taiwan, England, Qatar They were most likely to post widgets Lots of feedback on things to do better

Lessons Learned If I could go back 10 months, what I would do differently Who is LDSP Web 2.0

Strategy Lessons

Lessons Learned • • • • • • Build network on existing “freeways” (Facebook, LinkedIn) Understand in greater detail the giving options and timing of each company Make call to action more clear in emails Hold webinars at different times, understand IT and policy constraints at each company.

Design multiple iterations of the widget HEP DATA SCAN!!!

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Who is LDSP QUESTIONS???

CONTACT: Barett Christensen [email protected]

801-422-1940 Web 2.0

Strategy Lessons