Transcript Brand Personality - PowerPlant Marketing

Presented by:
Lauren Percilla, Eric Schilling,
James Schosser, Ann Whitaker
PR & Promotion Strategies
Elektrip Master
Contact List
PR Strategy: Master Contact List
Newspaper:
High Country News
Contact: Michelle Nijhuis
119 Grand Ave.
PO Box 1090
Paonia CO 81428
970.527.4898
[email protected]
The Denver Business Journal
Contact: Neil Westergaard – Editor
1700 Broadway, Ste. 515
Denver, CO 80290
303.837.3500
[email protected]
The Denver Post
Contact: Steve McMillan – Business Editor
1560 Broadway
Denver CO 80202
303.820.1201
[email protected]
Associated Press (AP) Denver Colorado
Contact: Sandy Shore
1444 Wazee St.
Suite 130
Denver, CO 80202
303.825.0123
[email protected]
Denver Daily News
Contact: 2330 Broadway Suite 102
Denver, CO 80205
303-433-1492
Mile High Sports Magazine
Contact : 8601 Turnpike Drive, Ste. 100
Westminster CO 80031
303.650.1795
DU Clarion
Contact: Connie Mierkey - Managing Editor
2055 E. Evans
Denver, CO 80208
303.871.3131
[email protected]
Colorado Biz Magazine
Contact: Mike Cote – Editor
Tech/Eco/Business
UCD Advocate (University)
Contact:900 Auraria Parkway Suite 345
P.O. Box 173364
Denver, CO 80217
303.556.3671
[email protected]
Magazines/Ezines:
Denver Magazine
Contact : 1610 Wynkoop Street, Suite 400
Denver, Co 80202
303.623.6900
[email protected]
5280
Contact : Amanda Faison – Senior Editor
Luc Hatlestad – Senior Editor
1224 Speer Blvd.
Denver, CO 80204
303.832.5280
Cherry Creek Living Magazine (City guides)
Rocky Mountain Sports Magazine
Colorado Expression Magazine (Lifestyle:
Affluent)
Colorado Homes & Lifestyles Magazine (Home)
Contact: Hillary Oswald – Editor-in-Chief
Denver Magazine (Lifestyle: Affluent)
Contact: [email protected]
Denver Home Magazine (Lifestyle: Affluent)
Go Go Magazine (City Guides)
Colorado Statesman (Political & Government)
Contact: [email protected]
Denver Urban Spectrum (Race & Ethnic)
Contact: Tanya Ishikawa – Writer
Denver Voice (Politics & Government)
Contact: [email protected]
Politicker CO (Politics & Government)
PR Strategy: Master Contact List
Radio Stations:
Jazz 89 KUVO – Denver’s Jazz Radio
Contact: Tina Cartagena
Director of Marketing and Underwriting
303.480.9272 x12
[email protected]
KTCL FM 93.3 – Modern Rock
Contact: Dana Keefe
Radio Advertising
303.713.8000
KALC FM 105.9 – Top 40 Radio
Contact: Carrie Williams
Promotions Director
303.967.2700
KBPI FM 106.7 – Active Rock
Contact: Craig Kundra
Radio Sales
303.713.8000
KIMN FM 100 – Top 40 Radio
Contact: 1560 Broadway, Suite 1100
Denver, Colorado 80202
303.832.5665
[email protected]
KKFN AM 950 – Sports Radio
Contact: JJ - Promotions
7800 E. Orchard Rd, Suite 400
Greenwood Village, CO 80111
303.321.0950
KKZN AM 760 – Progressive Talk
Contact: Ed Shultz – Promotions
4695 South Monaco Street
Denver, CO 80237
303.713.8000
KGNU FM 88.5 – Public Broadcasting Radio
Contact: Rose Brunning
KRFX FM 103.5 – Classic Rock
Contact: Robbyn Hart – Promotions
4695 South Monaco Street
Denver, Co 80237
303.631.2369
KGNU AM 1390 – Public Broadcasting Radio
Denver Coordinator
Annie Sugar
Denver Fundraising Director
303.449.4885
KYGO FM 98.5 – Country Music
Contact: Paul Heling – Promotions
7800 East Orchard Road
Greenwood Village, CO 80111
303.270.9734
KVOD FM 88.1 – Classical Music
Contact: Colorado Public Radio
Bridges Broadcast Center
7409 South Alton Court
Centennial, CO 80112
303.871.9191
KRKS FM 94.7 – Christian Music
Contact: Jules Dygert – Promotions
131 South Vaughn Way, Suite 601
Aurora, CO 80014
303.750.5687
KKFN FM 104.3 – Local Sports
Contact: JJ - Promotions
7800 E. Orchard Rd, Suite 400
Greenwood Village, CO 80111
303.321.0950
PR Strategy: Master Contact List
Internet:
Bike Denver – A Voice for Denver Cyclist
Contact: 1536 Wynkoop Street, Suite 801
Denver, CO 80202
[email protected]
http://www.bikedenver.org/
KRMA – PBS Affiliate
Contact: Rocky Mountain PBS
1089 Bannock Street
Denver, CO 80204
303.892.6666
Television Stations:
KBDI – PBS Affiliate
Contact: Colorado Public Television
2900 Welton Street, 1st Floor
Denver, CO 80205
303.296.1212
KTVD – UPN Affiliate
Contact: Melissa Lindstrom - Assignment
Manager
500 Speer Boulevard
Denver, CO 80203
303.871.9999
KCNC – CBS Affiliate
Contact: John Montgomery - Assignment
Manager
1044 Lincoln Street
Denver, CO 80203
303.830.6464
KUSA – NBC Affiliate
Contact: 500 Speer Boulevard
Denver, CO 80203
303.871.1491
KDVR – Fox Affiliate
Contact: John Strassner - Assignment Manager
100 East Speer Boulevard
Denver, CO 80203
303.595.3131
KMGH – ABC Affiliate
Contact: Missy Evanson - Assignment Manager
123 Speer Boulevard
Denver, CO 80203
303.832.0162
KWGN – WB Affiliate
Contact: John Strassner - Assignment Manager
100 East Speer Boulevard
Denver, CO 80203
303.595.3131
Promotional & PR
Strategy 1
Promotional Strategy: Continuous Incentive Program
• Trade In Program
• $200 Credit Toward Elektrip Purchase
• Partner With Recycle Bicycles, 501.c.3
Promotional Strategy: Continuous Incentive Program
• Bring in Used Bicycle
Promotional Strategy: Continuous Incentive Program
• We Refurbish and Donate
Promotional Strategy: Continuous Incentive Program
• Community Organizations
Adams City Middle
School
Adams County
SchoolDistrict #14
African Commun ity
Center
AlsupElementary
School
AuroraMental
Health
Beach Court
Elementary School
Beacon Place
Bicycles for
Humanity
Big Brothers/Big
Sisters
Boy's H ope/G irl's
Hope
Broomfield H uman
Services
Catholic Charities
Cheyenne River
Indian Reservation
Christ Body
Ministries
Clayton Elementary
School
ColoradoAids
P roject
ColoradoCoalition
for the Homeless
ColoradoSpecial
Olympics
Columbine
Elementary School
Commerce City
KidsHealth Fair
Confluence
Ministries
The Crossing
Denver Center for
Crime Victims
Denver Urban
Ministries
(DenUM)
Derailer Bicycle
Collective
Fox Crossing
Subsidized
Apartment
Complex
Friends for Youth
Ghana
Gilpin Elementary
School
Harrington
Elementary School
Hurricane Katrina
Victims
Hiawatha Davis
Recreation Center
I Have a D ream Longmont
InnerCity Health
Center
It Takes a Village
LongmontMental
Health
Mitchell
Elementary School
Namibia
OdysseySchool
One Nation
W alking Together
(Native American)
P ark Hill Bike
Depot
P eaceJam
P rovidence H ouse
Rocky Mountain
Youth P de iatrics
Rosehill
Elementary School
Rude Recreation
Center
Sacred Heart H ouse
Samaritan House
Smith Elementary
School
Swansea
Elementary School
Teller Elementary
School
Turnabout P rogram
University of
Denver annual
Outreach to the
Homeless
University Park
Elementary School
Veterans
Administration
Victory House
Volunteers of
America
W arren Village
W hittier
Elementary School
Promotional Strategy: Continuous Incentive Program
• Associates in Program
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Bicycle Village
Arapahoe Cyclery
Campus Cycles
Bicycle Pedal’R
Aurora Family Cycles
The Bike Depot
Derailer Bicycle Collective
RTD-Denver.com
PR Strategy: Feature Article
• Freelancer Ron Doyle –
bicycle enthusiast
• Amanda Faison- Senior
Editor/Food Editor
In addition to managing
everything dining
related, the avid
runner and cyclist
writes the Great
Outdoors section as
well as feature and
service packages.
• Sections: Culture,
Space, and Vogue
• Dana Butler
PR Strategy: Press Release
April 1, 2010
FOR IMMEDIATE RELEASE
Elektrip Improving Denver Community
Denver, CO – April 1st, 2010 – The newly created company, Elektrip®, in
conjunction with Denver Recycle Bicycles, announced they will be teaming up
to get more bikes to disadvantaged individuals of Denver. Elektrip® will be
obtaining gently used bikes of all sizes through an incentive program at their
store. These bikes will then be repaired and refurbished. Once the
restoration is complete, they will be given to a disadvantaged individual in the
Denver community. Donations are always accepted, and there will be a
waitlist for those who would like to receive a bicycle.
Elektrip® will continue to provide bikes to those in need throughout the year.
In conjunction with fellow sponsors, Elektrip® will improve the Denver
community by providing bicycles for the less fortunate.
To learn more about Elektrip® and the Recycle Bikes program, visit
www.elektrip.com
Promotional & PR
Strategy 2
Promotional: Special Event
• Event To Be Hosted On Museum Grounds
• Giveaways
• Information Sessions
PR Strategy: Speakers Bureau
• Lecture On Sustainable Energy Technology
• Lead Engineer For Elektrip Will Lecture On
Energy Efficient Transportation
PR Strategy: Speakers Bureau
• Why would the Denver Museum of Nature &
Science host a lecture like this?
• Audience Members Are An Important
Demographic For Elektrip
• Drawing For a Free Elektrip Second Wind
• The PR Will Be a Coordinated Effort
• Further PR
PR Strategy: Press Release
April 1, 2010
FOR IMMEDIATE RELEASE
ELEKTRIP ANNOUNCES LECTURE ON SUSTAINABLE ENERGY TECHNOLOGY
Denver, CO – June 15, 2010 - Elektrip® in conjunction with the Denver Museum of Nature &
Science announced an upcoming lecture on Sustainable Energy Technology today. The lecture will
be held on July 1st in the Ricketson Auditorium at the Denver Museum of Nature & Science from 79:30pm. Admission is free but reservations are recommended.
“There is a great deal that can be done to reduce the energy requirements of Denver’s
workforce, and improvements in transportation technology could lead the way,” said Jan
Tschichold, lead engineer at Elektrip®. Jan Tschichold will lecture on the development of energy
efficient transportation and the effect this will have on sustainable energy technology.
One lucky lecture attendee will go home with a brand new Second WindTM Elektrip® commuter
bicycle. A 700 Watt, silent hub propulsion system with quick charge Lithium Ion Batteries, powers
the Second Windtm bike. The bicycles have light carbon fiber frames (the bike weighs in at thirtyfive lbs unloaded), run flat tires, and disc brakes. This makes them ideal for any local commuter
wishing to reduce their energy usage.
After the lecture all attendees and museum patrons will be encouraged to try the bicycle for
themselves. Elektrip® staff will be stationed in a booth outside the museum’s front entrance to
talk about Elektrip®’s efforts to reduce Denver’s reliance on fossil fuels. They will also give
lessons on how the bicycles operate and road safety tips.
To learn more about Elektrip® and its line of bicycles go to www.elektrip.com
Promotional & PR
Strategy 3
Promotional: Special Event
• Urban Assault Ride
• Giveaways
• Information Sessions
Promotional: Special Event
• EMTs on Elektrip Bikes For Falls In Crowded Areas
• Donate Special Second Wind™ Bikes to EMTs
PR Strategy: Press Conference
• Television, Radio, Print (All Major Media)
• EMTs
• Further PR
PR Strategy: Press Release
June 1, 2010
FOR IMMEDIATE RELEASE
ELEKTRIP ANNOUNCES DONATIONS OF ELECTRIC BICYCLES TO EMTS
Denver, CO – July 15, 2010 - Elektrip® will donate five Second WindTM bikes to Denver EMS at the Urban
Assault Ride. EMS workers will use these bikes during the event to rush to the aid of any riders or
spectators in crowded areas that are difficult to get an ambulance.
Notified of the donation by Elektrip®, EMS worker Dennis Schlep said; “Yeah, these bikes could really
take a lot of the work out of responding to emergencies. We would be able to get there quickly and we
wouldn’t be tired when we arrive, that way we would have more energy to provide care. These bikes
can make a big difference.”
“We at Elektrip® support our EMTs whole-heartedly,” said Jeff Erickson, head of Public Relations at
Elektrip®. “Denver has the finest EMTs in the nation that are there whenever we need them three
hundred and sixty-five days a year. We thought it was time for Elektrip to show our support for them by
giving them these bikes. After all they do for us; this is the least we could do.”
The Elektrip® Second WindTM bicycle is powered by a 700 Watt, silent hub propulsion system with quick
charge Lithium Ion Batteries and each bike will have two for extended range. The bikes have light carbon
fiber frames (the bike weighs in at thirty-five lbs unloaded), run flat tires, and disc brakes. “These bikes
will allow Denver EMTs to get through crowds to help injured people at this and other crowded events
and unlike riding a traditional bike, the Elektrip® Second WindTM bike will do the pedaling for them
leaving them with energy to help people,” said Erickson. “Other EMTs may even call them Cheaters™.”
To learn more about Elektrip® and its line of bicycles go to www.elektrip.com
Promotional & PR
Strategy 4
Promotional: Annual Tradition
• Commuter Race
• Held A Week Prior to National Bike to Work Day
• Second Wind vs Bus vs Bike vs Car
Promotional: Annual Tradition
• Giveaways
• Information Sessions
• Lunch at Finish Line
PR Strategy: News Segment
• CW2 “Extreme Kellie” with Kellie MacMullen
on Daybreak
• Further PR
PR Strategy: Press Release
April 1, 2010
FOR IMMEDIATE RELEASE
Elektrip Announces DENVER COMMUTER RACE
Denver, CO – June 1st, 2010 - Elektrip® in conjunction with National Bike to Work Day
announced an upcoming commuter race. The race will be held on June 24th and will
begin at 8 a.m. in Washington Park and will end at the 16th Street Mall Downtown. There
will be one person on a bicycle, one person on a bus, one person in a car, and one person
on the Elektrip® Second WindTM commuter bicycle. Elektrip® aims to demonstrate that
the Elektrip® Second WindTM is the quickest and most convenient form of commuter
transportation.
The Second WindTM Elektrip® commuter bicycle is a 700 Watt, silent hub propulsion
system with quick charge Lithium Ion Batteries that power the Second WindTM bike. The
bicycles have light carbon fiber frames (the bike weighs in at thirty-five lbs unloaded),
run flat tires, and disc brakes. This makes them ideal for any local commuter wishing to
reduce their energy usage.
After the race Elektrip® will encourage viewers to test drive the Second WindTM and
FreeRiderTM commuter bicycles. Elektrip® staff will be stationed at the finish line to
talk about Elektrip®’s efforts to reduce Denver’s reliance on fossil fuels. They will give
lessons on how the bicycles operate while giving away complimentary souvenirs and
lunch to all passersby.
To learn more about Elektrip® and its line of bicycles go to www.elektrip.com
Promotional: Giveaways
Promotional: Giveaways
Promotional: Giveaways