Transcript Document

Innovative Web Site Experience
Ron Kim
Accenture Delivery Methods
Director, Accenture Netcentric Delivery Centre
August, 2002
September 20, 2002
©Accenture 2001
0
Agenda
I.
Introductions
II.
Innovative Web Projects
III.
Knowledge Capital
IV.
Contact Info
©Accenture 2001
1
Agenda
I.
Introductions
II.
Innovative Web Projects
III.
Knowledge Capital
IV.
Contact Info
©Accenture 2001
2
I. Introductions
Accenture: Background
www.accenture.com
©Accenture 2001
•
World’s leading management and
technology services organization.
•
75,000 employees in 47 countries
•
Strategy, Consulting, Outsourcing,
Alliances
•
Installed first business computer
application in 1954
•
Continues technology innovation and
leadership today
•
Most of Fortune 100 are Accenture
clients
3
I. Introductions
Ron Kim: Background
•
Associate Partner, Accenture Detroit
•
Director, Accenture Web/Netcentric Delivery Centre in Southfield
•
Subject Matter Expert for Accenture’s Next Generation Methods
•
Specialties include Web/Netcentric technical architecture, large (10030,000 workday) & complex (multi-site, multi-platform) project planning
and delivery
•
University of Michigan Alumni & Ann Arbor Resident!
©Accenture 2001
4
Agenda
I.
Introductions
II.
Innovative Web Projects
III. Knowledge Capital
IV. Contact Info
©Accenture 2001
5
World Rally Championship: “Virtual Race
Experience”
www.wrc.com
©Accenture 2001
II. Innovative
Web Projects
•
Value Proposition: Give WRC fans an
unequalled virtual WRC experience,
comparable to if they were at the race
event
•
Innovative digital content management
architecture: Race information lagged
actual results by only seconds,
information from cars transmitted realtime to fans.
•
Rapid Development completed in 10
weeks
•
Retention of visitors: 1.5 million hits
averaged 20 minutes per visit.
6
Sony Playstation: New Distribution
Channel- Multi-Country / Multi-Currency
II. Innovative
Web Projects
•
Value Proposition: Build from scratch
direct channel to sell Playstation
hardware, software and ‘pull throughs’
•
Complex globalization requirements:
Europe alone has different
requirements, attitudes, toward online
purchases.
•
Extreme Security Requirements: 3rd
party security firms and UK Ministry of
Defense were partners in testing efforts.
www.playstation.com
©Accenture 2001
7
My Account @ Dow: Heavy Transactional
Throughput
II. Innovative
Web Projects
•
Value Proposition: Provide single point
of entry for customers, provide revenue
vehicle for Dow
•
Industrial Strength architecture: This is
Dow’s flagship site, processing over
$800 Million in revenue per year
•
Innovative High Availability Support
team structure: “Follow the sun”
support split between U.S. and Manila,
Philippines
[email protected]
©Accenture 2001
8
I.
Introductions
II.
Innovative Web Projects
III.
Knowledge Capital
IV.
Contact Info
©Accenture 2001
9
Establish Measurable Site Objectives /
Usability Metrics
III. Knowledge
Capital
One can increase the predictability of the site’s success if usability
objectives & metrics are embraced, established and tracked.
•
Enables quantifiable measuring of site’s success
Number of hits is not a consistent measure of success!
•
Ensures everyone on design team has same goals
Keeps team focused on a common set of objectives, helps reduce subjective
or emotional conflicts of site design
•
Facilitates scope management / avoids ‘scope creep’
Forces the question: If we’re adding features to the site that aren’t helping
reach the objectives, we either have to not do it or re-evaluate our objectives.
SOURCE: Accenture Business Integration Methodology / Netcentric Design Task
Packages
©Accenture 2001
10
Perform Usability Testing
III. Knowledge
Capital
You and your friends are not necessarily indicative of the rest of Web
users at large. Conduct usability testing to truly understand how
people ‘feel’ about visiting your site.
•
Define Test Scenarios and Observe
Send a number of testers through user-specific test scenarios – e.g. ‘ Go to
Amazon.Com and purchase the top 3 books off the best-seller list”
•
Conduct interview / post-use questionnaire
“How did you feel about the site?” “What did you like?” “What parts were
confusing?”
•
Understand gaps between tester responses and observations/data
All data must triangulate. If not, then it’s possible people were just being
‘polite’ in their feedback!
SOURCE: Accenture Business Integration Methodology / Netcentric Design Task
©Accenture 2001Packages
11
Designing for a Global Audience
III. Knowledge
Capital
If your audience is global, get smart on G11N, I18N, L10N. It’s not a
matter of just making your site better, it’s a matter of making sure you
protect your brand.
•
Technical Details
- Separate language components from application code so you can have one
core set of site code.
- Multi-byte Design
•
More than just translation
- Colors (e.g. Red in Asian Countries)
- Word Order (“green car” vs. “car green”)
- Cultural icons/symbols (a football quarterback may mean nothing abroad)
- Symbols (don’t give the world the ‘middle finger’)
©Accenture 2001
12
I.
Introductions
II.
Innovative Web Projects
III.
Knowledge Capital
IV.
Contact Info
©Accenture 2001
13
IV. Contact Info
[email protected]
www.accenture.com
©Accenture 2001
14
©Accenture 2001
15