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The Global Village Initiative IBM Perspective Ginny C Ghezzo Emerging Technology and Standards Evangelism © 2008 IBM Corporation IBM through the years Pre 1900 1900s 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s What makes you special? Your products? Your services? Your financial strengths? Your customer base? Your supply chain? Your management systems? Your business model? Your history? Your brand? Your expertise? Whatever it is that makes you unique… infuse it with the new enablers of innovation, and you can earn higher profits, penetrate new markets, drive productivity – in a word, differentiate yourself from the competition. Focus on the intersection of business and technology 2 Global Village Initiative February 2008 © 2008 IBM Corporation In the Works: Remote Patient Monitoring Data Server Patient Diary Monitoring device collects patient data Data is sent to mobile hub Data is automatically sent to server but can also be inspected on hub Data is processed on server and inspected by physician Custom Features can be built such as entering data into a patient diary on the hub Regime is determined by physician based on medical data analysis 3 Global Village Initiative February 2008 © 2008 IBM Corporation “Where the right thing to do is the easy thing to do” 1. Acknowledge Trends 2. Acknowledge Stakeholder Needs 3. Embrace Standards & Collaboration It is only by adopting common standards that an industry achieves uncommon things. 4 Global Village Initiative February 2008 © 2008 IBM Corporation Standards in Action Speed of Development Fair play Flexibility Skills reuse Choice Speed of Adjustment to changes 5 Global Village Initiative February 2008 © 2008 IBM Corporation Creating the pipeline of real world* data A service oriented architecture for device data (SODA) shifts the programming model existing for an emerging class of enterprise solutions toward SOA and event driven architecture. Examples of this class of application: data driven event driven location based hybrid and cross industry * Common characteristic of these solutions and applications are that they depend upon timely data feeds to and from devices which map phenomena directly from the physical world into digital representations. 6 Global Village Initiative February 2008 © 2008 IBM Corporation 7 Global Village Initiative February 2008 © 2008 IBM Corporation Backup 8 Global Village Initiative February 2008 © 2008 IBM Corporation Storstrøms ErhvervsCenter (SEC) EXTERNAL Laying the foundation for a new model of elderly at-home healthcare WHY BECOME ON DEMAND: An issue increasingly faced by healthcare providers is the growing difficulty and cost of preventing, rather than treating, hypertension and falls in the elderly. Storstrøms ErhvervsCenter (SEC) - in collaboration with regional public and local private healthcare providers - wanted to explore the potential and challenges of using pervasive computing to monitor high-risk elderly individuals. A successful demonstration would not only help practitioners tackle the issue of hypertension and fall prevention, but could help establish the value of pervasive computing in reducing healthcare costs related to these medical issues. SOLUTION: Storstrøms ErhvervsCenter worked with IBM and local healthcare providers to create a predictive health monitoring system. By combining advanced telemetry technology with leading edge practices in other industries, SEC laid the groundwork for a whole new way of managing chronic illnesses among the elderly. The data from bluetooth devices worn by the patients was collected by IBM Personal Care Connect (PCC) – a custom-designed, WebSphere-based solution – and sent to healthcare providers who then used it in treating their patients. “The work we achieved with IBM provides clear evidence that remote predictive monitoring of chronic medical conditions can help healthcare organizations deliver better outcomes while achieving a whole level of resource efficiency.” – Ann Roldan, Project Manager, Storstrøms ErhvervsCenter BENEFITS: The pilot showed that over 10 years, a government using the solutions could realize €90 to 100 million in savings from the prevention of fall-related deaths and €20 to 25 million in savings for deaths related to hypertension Improved quality of life for elderly citizens More efficient allocation of scarce healthcare resources 9 Global Village Initiative February 2008 © 2008 IBM Corporation Customers Turning to IBM for SOA Value 3 of the world’s 5 biggest Financial Firms 10 of the world's 10 biggest auto manufacturers More than 3,500 SOA Business Partners 3 of the world's 5 biggest retailers 10 of the world's 10 biggest banks 80% of the biggest US health plans Half of the world’s 30 biggest electronics companies 8 of the world's 10 biggest insurers 10 of the world’s 10 biggest telcos 97% of customers justified their SOA project on cost 100% saw increased business flexibility 51% saw revenue growth 10 Global Village Initiative February 2008 © 2008 IBM Corporation IBM has the capabilities to help you where ever you start Business Innovation & Optimization Services Process Services Facilitates communication between services Partner Services Information Services Enterprise Service Bus Business App Services Access Services Service Management Development Services Interaction Services Infrastructure Services IBM System p, IBM System z, IBM System i, IBM System x 11 Global Village Initiative February 2008 © 2008 IBM Corporation Connecting platforms, standards, and growth Standardization of the rail network enabled industrialized America and Europe A connecting platform fueling growth, creating new business opportunities Connecting resources with factory efficiencies Connecting goods with markets Enabling new distribution models (Sears Roebuck) Other technology platforms: electricity grid, national highway systems, ……..the internet “Standards contribute more to economic growth than patents and licenses.” "Economic benefits of standardization“, Technical University Dresden (TUD) and the Fraunhofer Institute for Systems and Innovations 12 Global Village Initiative February 2008 © 2008 IBM Corporation Evolution to an Open Standard Need ➔ Initiator ➔ Core group ➔ Standards body Open Customer need for technical solution to known problem Lack of industry accepted technical solution May be competing technical approaches or single proprietary solution A company, individual or group of companies or individuals agree to address issue Resources devoted to developing best technical solution, often in collaborative fashion Lack of interoperability 13 Global Village Initiative February 2008 Interested parties publish specifications Specifications publicly available sufficient to enable implementation, interoperability Can be implemented with little or no restrictions; IPR either RAND or Royalty free. Standards body reviews technical solution, adopts as standard Specifications publicly available are sufficient to enable implementation, interoperability Can be implemented with little or no restrictions; IPR either RAND or royaltyfree. Developers may create reference or commercial implementation Standards body open to broad participation, open decision making process Developers declare intent to have solution accepted as standard Standard implemented in competing IT products by multiple vendors. © 2008 IBM Corporation IBM Strategy Focus on open technologies and high-value solutions Deliver integration and innovation to clients Become the premier Globally Integrated Enterprise 14 Global Village Initiative February 2008 © 2008 IBM Corporation IBM Strategy: Bring high value to enterprise clients Deep Client and Global Industry Knowledge, Skills and Resources Broad and Deep Industry Collaboration and Partnerships Enterprise Client Focus Open, Integrated Middleware and Information Frameworks 15 Global Village Initiative February 2008 Scalable Enterprise Solutions with Technology and Performance Leadership © 2008 IBM Corporation