Persuasive/Propaganda Techniques

• “Plain Folks” appeal- candidate/product is for regular people, on public’s side, they understand you • Ex.- photos of president in jeans

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Bandwagon appeal taps into desire to be part of a group, everyone is doing a certain thing • Ex. – fashion trend, games,

electronics

Either-Or Fallacy-idea there are only 2 choices, 1 good and one bad, with no third option • Ex: “If you care about your kids, you’ll

give them this cereal”

- Glittering Generalities- Statement sounds good, but doesn’t give a concrete argument • Ex: Candidate promising to

improve conditions for Americans

• Beautiful People- endorsements from celebrities, linking a product to someone famous • Testimonial- praise by satisfied customers Ex.- Jenny Craig, Proactiv, exercise equipment, weight-loss

commercials

(both use transfer-connects product, candidate, idea, cause with positive image, idea

• - Appeal to authority-where you use statistics, get endorsements from doctors, professionals, etc) Ex.-9 out of 10 dentists recommend

-Appeal to emotion -uses strong feelings rather than facts to persuade, often relies on loaded language • Ex.-

teen driver commercials , humane society ads

-Loaded Language- uses words with positive or negative connotations to stir people’s emotions •

Ex.- pure, foul, organic, artificial, all-natural, unclean

Name-Calling- Giving a negative, slanted view of the opposite side and trying to associate them with things people fear or dislike • Ex. Negative political ads Slogan- short catchy phrase used over and over

WWI Recruiting Poster

Analyze Civil Defense Videos for Techniques

• Duck and Cover • Survival Under Atomic Attack