Transcript UNLOCKING COOL - By Jeremy Gutsche, TrendHunter.com

TREND HUNTER
2009 TREND REPORT
TM
Crowd Sourced Insight
The TREND HUNTER 2009 Trend Report is packed full of delicious trends collected from around the globe
by the world’s largest trend spotting network at TrendHunter.com. As a bonus, we’ve included Unlocking
CoolTM, a guide on how to unleash your innovation potential & infect your products with cool. Enjoy!
1
Copyright © TrendHunter.com. All Rights Reserved
AVAILABLE REPORTS
The 2009 Master Report can be broken down into
several Niche Presentations or 6 Industry Reports
2009 Master Report
6 Industry Reports
14 Niche Presentations
Copyright © TrendHunter.com. All Rights Reserved
ABOUT THE REPORT
The Trend Report is a collection of 2200+ micro-trends
clustered into 150+ clusters of inspiration
CROWD SOURCED
INSIGHTTM
300+ Clusters of Inspiration
2,200+ Micro-Trend Examples
1,100+ Hyperlinked Galleries
300+ Hyperlinked Videos
15+ Presentations For Your Office
25+ Pages on How to Innovate
1 Year Subscription - Q1,Q2 and Q3 Updates
3
Copyright © TrendHunter.com. All Rights Reserved
UNIQUE ADVANTAGES
Our Trend Report has several distinctions to help
inspire potential
CROWD SOURCED
INSIGHTTM
1. Crowd Sourced
2. Crowd Filtered
3. Hyperlinked
4. Measured
5. Acclaimed Content
4
Copyright © TrendHunter.com. All Rights Reserved
CROWD SOURCED INSIGHT
Leveraging the world’s largest, most popular trend site, we’ve
created a system for developing Crowd Sourced InsightTM
CROWD SOURCED CROWD FILTERED INSIGHT
World’s Largest Trend Network
22,000
28,000
Trend Hunters
Micro Trends
40,000,000 Page Views in 2008
Inspirational Ideas
2,200+
Filtered
Micro-Trends
300+
Clusters of
Inspiration
5
Copyright © TrendHunter.com. All Rights Reserved
HYPERLINKED 4 MORE
Dive deeper – all 2200+ micro-trend examples are hyperlinked to our
free online articles, which in many cases include galleries and videos
• Details
• Galleries
• Videos
• Product Links
• Comments
6
Copyright © TrendHunter.com. All Rights Reserved
ACCLAIMED CONTENT
Routinely sourced by the media, Trend Hunter is the world’s largest
network dedicated to trend spotting, cool hunting and innovation
7
Copyright © TrendHunter.com. All Rights Reserved
MEASURED
[ TRAFFIC SCORE ]
We score micro-trends for popularity, leveraging 40,000,000 views to
bring you a measure of what's important
Traffic Score – Relative Popularity
Normalized by Month & Capped
Example:
A score of 10
means the
trend received
at least 5x the
traffic of an
average trend
600%
Relative Traffic
500%
400%
300%
200%
100%
0%
1
2
3
4
5
6
7
8
9
10
Traffic Score
8
Copyright © TrendHunter.com. All Rights Reserved
HOW TO READ
Each of the micro-trends includes useful information including
discovery date and the relative traffic score
Trend ID
Open any trend using its id:
TrendHunter.com/id/XXXX
12843
Discovery Date
This may be before or after the
product has been released, but
discovery is a useful measure
because it reflects when the web
community took notice.
June / 8.0
Traffic Score
Out of 10, this is a measure of traffic
relative to other posts on Trend Hunter
during the same month.
>5 : Above Average
>7 : Hot
>9 : On Fire
Hyperlinked Picture
Click on any picture (in
PRESENTATION MODE) to open the
full article. This can include galleries,
videos, and product links
Vogue Knitting
9
Copyright © TrendHunter.com. All Rights Reserved
WHAT’S A CLUSTER?
Clusters are meaningful groups which can inspire an idea. Note:
the same micro-trends can be clustered in many different ways.
10
Copyright © TrendHunter.com. All Rights Reserved
OUR TEAM
Special thanks to our global team of more than
20,000 Trend Hunters, especially the Top 50
11
Copyright © TrendHunter.com. All Rights Reserved
THE CURATORS
The 2009 Trend Hunter report was crafted by the
following Trend Hunters:
Jeremy Gutsche, MBA, CFA
Bianca Bartz
Editor in Chief
Trend Report Program Lead
Jeremy is an innovation expert, cutting
edge speaker and founder of
TrendHunter.com. He has been described
as "a new breed of trend spotter" by The
Guardian, "an eagle eye" by Global TV, an
"Oracle" by the Globe and Mail and "on the
forefront of cool" by MTV.
A graduate in journalism and student of the
world, Bianca is the Senior Editor of
TrendHunter.com. Bianca gets a rush from
bringing Trend Hunter to the forefront of
new stories, publishing innovative concepts
days (weeks) before traditional media.
Jacob Courtade, BBA, BMath
Marissa Brassfield, BA
Trend Analyst
Editor
As the 38th registered Trend Hunter,
Jacob has always been ahead of the
curve. Jacob is Trend Hunter’s Director of
Business Development, but also played
an important role in the Trend Report,
developing the proprietary trend score.
Marissa is a Trend Hunter editor, Los
Angeles native and graduate of the
University of Pennsylvania. She has been
a D-1 college athlete, upscale restaurant
manager, nightlife all-star and freelance
writer.
Danielle Seville
Editor
20,000 Trend Hunters and
40,000,000 Views
Danielle is a seasoned technical editor,
English graduate, film school graduate
and world traveler. She played an
instrumental role as an editor for the 2009
Trend Report
Clearly, our community and the viewers
have played an instrumental role in
shaping our content. Special thanks to
everyone that has played a part in our
community.
12
Copyright © TrendHunter.com. All Rights Reserved
TREND HUNTER
CROWD SOURCED
INSIGHTTM
2009 TREND REPORT
I.
Background
About Trend Hunter
II.
Unlocking CoolTM
How to Unleash Your Innovation Potential & Infect Your Products With Cool
III. 2009 Trend Clusters
Over 2,200 Micro Trends Clustered Into 300+ Patterns of Inspiration
IV. Sample Presentations
Suggested Presentations for Your Team
13
Copyright © TrendHunter.com. All Rights Reserved
Eco
Credit Crunch Couture
Saving money during a time of crisis
Cluster Pop: 6.9
Implications - The 2008 credit crisis is pointing toward a turn for the worse in 2009. As a result, people are looking at different
ways to save money. Following hot on the heels of the craft and DIY home project movement is that of self-made clothing.
Consumers are seeking kits, how-to guides and inspiration.
21077
Jul / 9.7
11443
2007 / 7.1
12843
Jan / 7.0
:
:
:
DIY Shoe
Design Tutorials
DIY EcoFashion
Accessories
High Fashion
DIY
18479
May / 6.2
12333
2007 / 4.7
26649
Oct / 10.0
:
:
:
DIY Status Bags
DIY Fashion
DIY Credit
Crunch Fashion
25132
Sep / 9.0
DIY Sneaker
Designs
21606
Jul / 5.8
Paint Your Own
Polo Kits
23111
Aug / 7.9
13104
Jan / 5.6
:
:
Felted Jewelry
DIY Footwear
16674
Apr / 4.6
21357
Jul / 5.1
:
:
DIY Doodle
Bags
Build-a-Bag
Copyright © TrendHunter.com. All Rights Reserved
Lifestyle
Return to the Kitchen
Fueled by the credit crunch and internet recipe, fine dining will
return
Cluster Pop: 5.9
Implications - Cooking has become a fashionable hobby for both men and women of all age groups. After reality cooking
shows spurred new interest in culinary hobbies, the bug spread to the web. The internet is now a wealthy resource of recipes,
interactive lessons and video tutorials.
23610
Aug / 7.8
18432
May / 6.5
16450
Mar / 5.9
:
:
Culinary
Assistants
Digital
Cookbooks
20003
Jun / 4.7
23317
Aug / 7.0
22452
Aug / 6.7
:
23115
Aug / 5.5
Virtual Cooking
Competitions
21543
Jul / 4.8
Burnt Food
Museums
23215
Aug / 4.5
Culinary Photography Boom
:
:
:
:
Local Fresh
Food Locator
Social Networks
for Chefs
Junk Food Ads
Targeting
Children
Odes to Edible
Pop Culture
Copyright © TrendHunter.com. All Rights Reserved
Fashion
Masculine Eccentric
Men have expressed a desire for stand-out fashion too
Cluster Pop: 5.5
Implications - The tie symbolizes polished male sophistication, and while some have abandoned it, others are looking for a
redesign. Reinventing a classic can bring it back to mainstream, but often it also targets new demographics. Some of these
ties appeal more to youth or eccentrics, rather than traditional businessmen.
16461
Mar / 7.1
20347
Jun / 6.7
19762
:
:
:
Man Scarves
Chain Link
Neckties
Portable Office
in a Tie
15999
Mar / 4.3
17635
Apr / 3.4
:
:
Eccentric Ties
Exotic (and
Outlandish)
Imports
Deceptive Fashion
Copyright © TrendHunter.com. All Rights Reserved
Design
Remaking History Better
Reshoots, recreations and remakes of classic pop culture
Cluster Pop: 7.2
Implications - The revival of retro not only includes product design and fashion, it’s also made its way into the media. Instead
of creating from scratch, artists and designers are looking at successes of the past and giving them a modern twist by adding
new techniques or integrating modern models.
20223
Jun / 10.0
21292
Jul / 10.0
14500
Feb / 8.3
:
:
:
Recreating
Famous Naked
Celebrity Shoots
Vintage
Aspirations
Lohan Bares All
To Be Monroe
14676
Feb / 7.0
5715
2007 / 5.7
17119
Apr / 6.1
:
:
:
CelebSpawn
Recreates
Iconic Movies
Album Covers
Recreated with
Leg...
Retro Reshoots
2
14234
Feb / 8.2
Vanity Fair
Recreates
Hitchcock
21732
Jul / 5.8
Recreating
Classic Films
With Robots
18715
May / 8.0
22515
Aug / 9.2
:
:
Recreating
Magazine
Covers
Recreating
Magazine
Covers
14963
Feb / 3.4
22816
Aug / 4.8
:
:
Recreating
Record Covers
for Fun
Recreating
Classic Horror
Movies
Copyright © TrendHunter.com. All Rights Reserved
Fashion
Abolishing Beauty
Real people are walking the runways in an abolition of traditional
beauty
Cluster Pop: 8.6
Implications - World renowned fashion designers are straying from the ordinary by casting “characters” rather than traditional
models. The peculiar choices in brand endorsement seen on catwalks reflect the increasing need to stand out and grab
attention rather than woo with pretty representation. The new use of 'real' beauty has generated more notice than traditional
beauty itself.
20296
Jun / 10.0
18366
May / 10.0
21976
:
:
:
Fashion
Designers As
Models
Models with
Missing Arms
Prostitute
Fashion Shows
20417
Jun / 8.0
15731
Mar / 5.5
:
:
Seniors on the
Catwalk
Basketball
Superstars as
Models
Real Gypsies As Models
Copyright © TrendHunter.com. All Rights Reserved
TABLE OF CONTENTS - 1/2
Below are half the clusters profiled in the 2009 Trend Report
Light Graffiti
Recycled Art
Petrifying Plushies
Renovating Religion
Traveluxe
Tennis Couture
Fake Taxidermy
Synthetic Arcadia
Artible
Body Style
Sustainable Celebration
Living Anime
Flightertainment
Gory Guerrilla Marketing
Unrelated Adverbranding
Interactive Historicommodation
Ecomaternal
Ecochens
Protean Ethical
Arboreal Abodes
Sports Style
Faux Flawed
Stealth Sticks
Megocentric Motherhood
Fungiene
Celebrity PSAs
Passive Wight Loss
Celebrity Babies
Touch Education
Athletevertising
Remergent Social Honesty
Robotic Nannies
Hi Tech Kiddies
Future Found
Quirkmmunications
iPhone Killers
Luxureast
Retro Revival
Aidcessories
Lazy Conservation
Return to the Tap
DIY Green
Organic Soles
Solar Gadgetry
Living Design
DIY Fashion
Golden Men
Male Lingerie
Deadly Pop Culture
Wired Expectancy
Positive IRANgles
Millenium Parenting
Pro Bono Vivacity
Spoofvertising
Professional Crowdsourcing
Choose Your Own Adventure
Samplified Marketing
Cleanvertising 2.0
Podcycles
Techified Tradition
Digital Digipulation
Design Over Function
Designing for the Limelight
Collapsibility
Olympicreativity
Making Garbage Gorgeous
Oily Objections
Securanoia
Venue Exotica
Ugly Beauty
Digital Fashion
Masculine Eccentric
Abolishing Beauty
Tech Style
Portible Healthy
Health Scaling
Hyper Utilitarian
Luxury Grease
Political Celebrity
Discommercials
Myth Appeal
Sampling Hysteria
Zoovertising
Contro Tourism
Breakthroughvertising
Movertise
Digital Weight Loss
Super Wood
YouTube Recruiting
Interactive Window Shopping
Micro Comfort
Brand Attachment
Brag Materialism
Hygiene Entertainment
Skinoflouge
Handvertising
Hypershockulation
Sartropical Runways
Deceptive Fashion
Hotels as Destinations
Safety ‘R’ Us
Salubrious Rebellion
Alimental Envisaging
Nomadic Bungalows
Culinary Reconditioning
Occult Ovation
Political Remixing
Illustrated Awareness
AeroObsession
Custom Toons
Covertising
Billion Dollar Launches
Neoteric Banking
Virally Cute
Adventure Photography
Strangership
Reality Gaming
Digital Kitchens
Digitized Boring
Covert Technology
Retro Gadget Revivals
Mood Sensitivity
Destination Theatre
Prosumer
Textile Funscination
Creative Comforts
Skewed Schadenfreude
Personification
Ignescent Permutation
Epic Localization
Public Transtainability
Ecotechture
Mega Aternative Fuel
Sempiternal Innovation
Ego Chic
Olfactory Vaunting
Street Style
Functional Fashion
Plastic Life Stages
Gothic Chic
Sympathetic Awakening
Flavor Diversification
Hickified Luxe
Child Design
Treasure Hunting in Products
Quakespiration
Sky Palaces
Enabling Voyeurism
Adverhoaxes
Experimentalebrity
Dinervolution
Floorbellious
Territorial Personalization
Pervasive Gadgetry
Inmate Innovation
19
Copyright © TrendHunter.com. All Rights Reserved
TABLE OF CONTENTS - 2/2
Yes… You will get plenty of new ideas from this report!
Retro Media
Techabetes
VOIP Ubiquity
Innovative Inconvenience
Chore Entertainment
Appliance Couture
WorkPLAYce Innovation
Pocket-Sized Innovation
Eco Compromise
Green Luxuribiles
Solarmotive
Prefabulous
Smog Shielding
Modern Midas
Purple Passion
Pain Fashion
Mommy Chic
Niche Addiction
Revolution 2.0
Open Air Urban
Wellnesscents
Return to the Kitchen
Ageless Inspiration
Starbucking
Obamania
Fakevertising
Head Setting
Eco Rebellion
Retro Tech Revivals
Portabilication
Arty Eats
Retrocoveries
Bubble Design
Stormy Captivation
Living Decor
Organification
Solar Eco Gadgets
Arborial Eco
Blackouts in Unision
Earthvertising
Biodegradable Brilliance
Compact Envy
Designer Injuries
Style Over Function
Radical Flashion Backs
Uniquinis
Body Canvas
Paranoia Fashion
Sculpturesque Style
Ethereal Riposte
Neon Pervasian
Multi-Niche Innovation
Intentional Viral
Print Tenacity
Pro Bonovation
Global Hooliganism
Interactive Touch
Flickr as News
Life in “Real Life”
Rethinking Foundational Norms
Smallchitecture
Aqua Culture
Artwareness
iDolls
‘Old is New’ is Always New
All in Oneovation
Military-Chic
Incredible Inedibles
Next GENergy
Green Before Mean
Rental Culture
Fuel Driven Pop Culture
Gen Zeducation
Tangible Personalization
Wonderbravo
Macho Innovation
Waking 2.0
Tech Savvy Seniors
Dubaichitecture
Graffiti Art
Hybridization
Imagined 2012
Swedesign
Remaking History Better
Opulent Food
Pocket-Sized Innovation
Mosaics With Meaning
Illuminated Design
Improvised Opulence
Credit Crunch Couture
Solarchitecture
Urban Gardening
Electric Fever
People Powered
Rise of the Fuel Cell
Carbon Zilching
Four Eyedols
Return of the 90s
Style Over Tradition
Catwalks for Causes
Classic Reinvented
Swarovication
Edible Pop Culture
Bean Cultured
Double Take Advertising
Athletic Advermania
Constinteraction
Faking Awesome
McDiversification
Olympride
Gratunities
Eatsperience
Credit Crunch DIY
Pop Cultoons
Simplicity Evolved
Shockvertising 2.0
The End of Smoking
Barbiversary
Creative Corivalry
Retail Splendor
Techceptance
Faux Rockstar
Flex Tech
Virtual Tourism
Holographic Reality
Woodovation
Vital Infotech
Mobile Style
Fe-Male Fashion
Caffeinovation
Remaking Reality
Seductive Illusionads
Hollywood on YouTube
Multi-Functionessity
Disaster Babies
Portaspace
Celesbians + The Gaymous
Brandaptation
Complementary Innovation
Niche Search
Wi-Fibulous
Geek Pride
Playstalgia
The Humanization of Pets
Modern Religion
Ego Chic
Geek Pride
20
Copyright © TrendHunter.com. All Rights Reserved
TREND KEYNOTES
Let Jeremy Gutsche ignite your group with a keynote or workshop
about viral trends and breakthrough innovation.
Jeremy Gutsche, MBA, CFA
Founder of TrendHunter.com, Host of TH TV, Keynote Speaker
Jeremy Gutsche is an innovation expert, cutting edge speaker and
founder of TrendHunter.com, the world's largest network for trend
spotting and innovation. He has been described as "a new breed of trend
spotter" by The Guardian, "an eagle eye" by Global TV, an "Oracle" by
the Globe and Mail and "on the forefront of cool" by MTV.
At age 28, he was one of Capital One's youngest Business Directors and
innovation leads. With a relentless focus on innovation, he led his team to
grow a $1 billion dollar portfolio of market leading products. He holds an
MBA from Queen's University, studied innovation at Stanford, is a
Chartered Financial Analyst, and a former Management Consultant.
He speaks globally about viral trends and a cutting edge approach to
methodical innovation. Routinely sourced by the media, Jeremy's broad
appeal ranges from the Economist and the Financial Times to
Entertainment Tonight and MTV.
.
Watch at JeremyGutsche.com
21
Copyright © TrendHunter.com. All Rights Reserved
ORDER ONLINE
TrendHunter.com/TrendReports
TM
22
Copyright © TrendHunter.com. All Rights Reserved