Transcript TRENDware International, Inc.

Presented by Pei Huang
May 2007
Corporate Overview
Corporate Overview
Company Overview
Key Information
One of the Largest Privately Held Networking Companies
Distribution in over 125 Countries
220+ Networking Products
Target Markets:
Consumer: Broad Focus, Early Adopters and Niche Segments
Enterprise: SOHO and SMB
Headquarters in Torrance, CA
Branch Offices in Asia, Europe, Central American and South
America
Technical Support Centers in US and Argentina
Over 200 Employees Worldwide
Corporate Overview
17 Years in the Networking Industry
32%
24%
46%
58%
26%
2001
30%
2002
2003
2004
2005
2006
Year
Avg. YOY Growth of 33%
Corporate Overview
Corporate Overview
Industry Leading Growth
New Headquarters
Corporate Overview
Corporate Overview
New 90,000 Sq. Ft. Facility in Torrance, California - USA
* Estimated
New Headquarters
Corporate Overview
Corporate Overview
20,000 Sq. Ft. - Office Area
* Estimated
New Headquarters
Corporate Overview
Corporate Overview
70,000 Sq. Ft. - Warehouse Space
* Estimated
TRENDnet sells directly to over 125 countries
Corporate Overview
Corporate Overview
Global Presence
Multilingual Messaging
Packaging
Technical Support
Installation Manual
Installation Guide
Color Coded Packaging
Corporate Overview
Corporate Overview
Global Presence
North America
4 Key Distributors
15 Key e-Tailers
9 Key Retailers
Corporate Overview
Corporate Overview
Global Partners
Europe
Key Partners
Corporate Overview
Corporate Overview
Global Partners
South & Central America
Select Partners
Corporate Overview
Corporate Overview
Global Partners
2007 Marketing Projects
Creation of 2 Distinct Marketing Campaigns
Different business and consumer marketing content
Migrating Marketing Content to TRENDnet’s Website
Boosting TRENDnet’s Website Traffic
Greater Partner Support / Involvement
Implementing Customer Surveys
Understanding the Complete Brand Experience
Corporate Overview
Corporate Overview
2007 Marketing Overview
2007 Marketing Overview
Print Media
Corporate Overview
Corporate Overview
North American Marketing Overview
Full page placement in: CRN, LAPTOP, PC World & Computer Shopper
Product reviews in all major publications
Online Media
Product reviews in the top Websites: CNET, Tom’s, about.com etc…
PR
Weekly press releases & regional public relations efforts
Tradeshows
Presence at all major tradeshows
Partner Support
Increased marketing content and collateral available
TRENDnet Customer
Corporate Overview
Corporate Overview
Online Brand Survey Results:
Gender: 95% Male
Age: 24 – 49
Income: 70% < $70k
Relationship: 60% Married w/ No Kids
Top Two Reasons for Buying: Quality and Price
Interests: Music, Movies, Surfing Net, etc.
Well-Informed – Tech Savvy
40% Use for Personal and Business Use
81% said they would buy again
80% said they would provide positive referral to family or
friend– GREAT Measure of Loyalty and Satisfaction!
Awards and Reviews
Corporate Overview
Corporate Overview
Top Honors from Global Magazines, Newspapers and Websites
TRENDnet’s Wireless N-Draft Firewall Router Receives 4 ½ out of 5 stars in LAPTOP
“…as wireless n routers go, the most cutting edge is TRENDnet’s TEW-631BRP.” – LAPTOP
“The TEW-631BRP bested the competition in the short-range maximum throughput test, posting a
score of 83.3Mbps. The TRENDnet also bested the pack in our long-range test (200 feet), with a
score of 54.1Mbps.” - Cnet
TEW-631BRP 300Mbps Wireless N Firewall Router
Corporate Overview
Corporate Overview
Recent Awards
Corporate Overview
Corporate Overview
Technology Partners
Corporate Overview
Corporate Overview
Key Product Categories
Corporate Overview
Corporate Overview
Consumer Product Roadmap
Wireless Music Bridge
(TML-100AK)
SATA / IDE Storage Enclosures
(TS-IS401)
Multi-Function Print Server
(TE100-MP1U)
SATA Network Storage Enclosures
(TS-S402)
85Mbps Powerline
Ethernet Bridge
(TPL-202E)
85Mbps Powerline
Wireless Access Point
(TPL-210AP)
Wireless N Gigabit Gaming Router
(TEW-633GR)
VoIP USB Phone Adapter
(TVP-SP5G)
Wireless N USB 2.0 Adapter
(TEW-624UB)
Q1 ‘ 07
Q2 ‘ 07
200Mbps Powerline
Ethernet Bridge
(TPL-302E)
Q3‘ 07
ClearSky™ Bluetooth VoIP Conference
Phone Kit (TVP-SP4BK)
8 Port USB KVM Switch
(TK-803R)
16 Port USB KVM Switch
(TK-1603R)
Q1 ‘ 07
Wireless PoE Access Point
(TEW-434APB)
Wireless Multi-Function
USB Print Server
(TEW-MP2U)
Multi-Function USB Print Server
(TE100-MP2U)
Q2‘ 07
Wireless PoE Outdoor
Access Point
(TEW-433APBO)
SIP VoIP Phone Adapter
(TVP-601SA)
Wireless 3G Router
(TEW-7113GR)
Q3 ‘ 07
Corporate Overview
Corporate Overview
Business Class
Product Roadmap
Corporate Overview
Corporate Overview
TRENDnet Advantages
BROAD SELECTION: Complete End-to-End solution for
the consumer, including niche products
QUALITY PRODUCTS: Recognized for easy, reliable
performance
FLEXIBLE PARTNER: Willing to customize programs to
meet your business strategy
SUPPORT: First-Class Sales and Technical Support
MARKETING FOCUS
Thank you for your attention!
Thank You
May 2007