Transcript Slide 1

Social Media
in Prevention
Amber Tisue-RPC Southwest Minnesota
Sarah Kuglin-Web Designer and Social Media Marketing
October 25th, 2012
Social Media Revolution
http://www.youtube.com/watch?v=x0EnhXn5boM
Social Media
in Prevention
Amber Tisue-RPC Southwest Minnesota
Sarah Kuglin-Web Designer and Social Media Consultant
October 25th, 2012
Overview
• Basic FB info (timeline, rules, pages vs.
groups)
• Real life FB examples
• Deeper FB info (contests, giveaways,
likes and apps)
• Social Media Cheat Sheet
Introductions:
-Name
-Organization
-Social Media
www.rvtechsolutions.com | RV Tech Solutions | www.facebook.com/rvtechsolutions
FACEBOOK IN 2012
1 billon monthly active users
483 million daily active users
425 million monthly active users who’ve used
Facebook mobile products
Available in more than 70 languages
Accounts for more than 95% of social networking time
on the web
THE BASICS OF FACEBOOK PAGES
Facebook Pages for Business / Organizations
Privacy: Page information and posts are public and generally
available to everyone on Facebook.
Audience: Anyone can like a Page to become connected with it and
get news feed updates. There is no limit to how many people can
like a Page.
Communication: Page admins can share posts under the Page’s
name. Page posts appear in the news feeds of people who like the
Page. Page admins can also create customized apps for their Pages
and check Page Insights to track the Page’s growth and activity.
FACEBOOK PAGES
FACEBOOK PAGES
THE BASICS OF FACEBOOK PAGES
Groups
Privacy: In addition to an open setting, more privacy settings are available
for groups. In secret and closed groups, posts are only visible to group
members.
Audience: Group members must be approved or added by other members.
When a group reaches a certain size, some features are limited. The most
useful groups tend to be the ones you create with small groups of people
you know.
Communication: In groups, members receive notifications by default
when any member posts in the group. Group members can participate in
chats, upload photos to shared albums, collaborate on group docs and
invite members who are friends to group events.
FACEBOOK PAGES
COVER IMAGE
COVER IMAGE RESTRICTIONS
COVER IMAGE RESTRICTIONS
851 x 315 pixels (min. 399 pixels wide)
Make it stand out; incorporate your brand, your fans,
etc. and change it often (shows in newsfeed)
www.pagemodo.com/facebook_pages
www.pixlr.com for free photo editing
NO – Price or purchase info
NO – Contact info such as website, phone #, address
NO – Like or Share references
NO – Calls to Action i.e Click Like, Sign up Now
PROFILE PICTURE
180 x 180 pixels – gets resized to 32 x 32 pixels
Follows you around Facebook and the Web
If your brand is you, use could a headshot
Should be your logo, brand, product or spokesperson
Can be creatively combined with your Cover Image
COMBINING PROFILE PIC & COVER
ABOUT SECTION
155 characters long
Good to include URL (start with http:// to make it
clickable)
Should describe your organization and what you do
(search engines read this as well)
Entire box is automatically linked to your Info page
Places Page shows location.
Recommendations only appear with an address
ABOUT SECTION
APP DISPLAY
Only top 4
displayed
–users must click the drop down / more arrow
1st is always photos, can’t be changed; others can be
Thumbnail is customizable – 111 x 74 pixels
Choose thumbnails that encourage the user to click
Change the thumbnail image
PIN POSTS
Pinning posts keeps it at the top of your activity feed
for 7 days
Use it for important updates, contests,
announcements etc.
Add links and additional info in the description
Pin posts by clicking pencil icon at the top right of the
post
PIN POSTS
STARRED STORIES
Similar to Milestones but not as big of an event
Does not have a limit of time like Highlights
Any post can be starred so that it stands out
Stretch to fill up entire page (both sides)
Dates can be changed so they appear where you want
them to in your page’s timeline
MILESTONES
Used to highlight important dates & events
Admins set the date of milestones which enter the
timeline at that date
Milestones hold more weight in FB’s algorithm so they
will appear in more fans’ newsfeeds
Use for new store opening,
new product launch, when
you company was founded etc.
PRIVATE MESSAGE
Fans and non-fans can send messages to pages
This feature can be turned on or off
Pages can only respond – not initiate a conversation
Pages can only send 2 messages back for every 1
received
FACEBOOK TRICKS & TIPS
Refer to other business pages with the @symbol
Tag others in your photos – remember to be respectful
Adjust the photo on your page
Tag or link to people or events in your cover photo
Use Facebook as your Page, comment on and like other
pages and posts.
FACEBOOK TRICKS & TIPS
Questions has moved under Events Menu
ENGAGEMENT TIPS
Copy and paste links of pages from your website
as a status update (lead visitors back to your site)
Share other’s posts and information, refer to them
Always respond to comments as soon as possible
Use Facebook Ads to increase engagement
Videos and Photos get the highest engagement
CONTESTS, GIVEAWAYS & LIKES
Facebook’s Promotions Guidelines state:
You will not administer a promotion through Facebook, except through an application on the Facebook
Platform. Administration includes operation of any element of the promotion, such as collecting
entries, conducting a drawing, judging entries, or notifying winners.
You must not use Facebook features or functionality as a promotion’s registration or entry
mechanism.
For example, the act of liking a Page or checking in to a Place cannot automatically
register or enter a promotion participant.
You must not notify winners through Facebook, such as through Facebook messages,
chat, or posts on profiles (timelines) or Pages.
Many more….
Visit www.rvtechsolutions.com/facebookrules for details
CUSTOM APPS
Use custom apps to draw traffic to your website
Run contests, giveaways and promotions
Use Fangates to get Likes
Grow your email list
Add your flyers, ads and coupons for easy viewing
Use interactive forms, like, tweet and share buttons
Use Apps to drive traffic to your website and email list
CUSTOM APPS
Free and Paid For Services
Wildfire
Static HTML Tabs
Pagemodo
Heyo
Offerpop
and many more
FACEBOOK INSIGHTS
RESOURCES
Facebook Pages Help
www.facebook.com/help/pages
RV Tech Solutions Blog and Facebook Page
www.rvtechsolutions.com
www.facebook.com/rvtechsolutions
Social Media Coaching Club with Sarah
www.bit.ly/socialmediacoachingclub
Contact Information
Amber Tisue-RPC Southwest MN
320-564-4911/[email protected]
Sarah Kuglin-Web Designer and Social Media Consultant
507-828-2956/www.rvtechsolutions.com
www.facebook.com/rvtechsolutions