Transcript eContent

European Digital Content on the Global Networks
Krister Olson
European Commission
Directorate General Information Society
Content, Multimedia Tools & Markets
The political context, eEurope
• eEurope initiative (December ‘99)
– Helsinki summit 10-11 December
– Lisbon special summit 23-24 March 2000
• eEurope action plan
– Feira summit 19-20 June 2000
• Progress report to Stockholm European
Council (23-24 March 2001)
Setting ambitious targets
Context and Background
political background
eEurope Action Plan
· A cheaper, faster, secure Internet
· Investing in people and skills
· Stimulate the use of the Internet
“ Content industries create
added
economic importance of
content
Sheer size
4 million employees
412 b€ - 5% of the EU GNP
Growth rate
Up to 20% per year
Job creation engine: up to 1
million new jobs by 2005
value by exploiting
and networking
European cultural diversity.”
 content plays a key role
Rationale
 Political imperative:
Improve Europe’s presence on the internet
– more, better and more diverse content
 Economic imperative:
Enhance competitiveness and export
– Facilitate design and production of “global” (localisable)
products; reduce cost & shorten time-to-market
– Enable provision of services tailored to
national and linguistic communities
– Enable implementation of ‘think global, act local’
strategies
Rationale
Europe has
Rich content base
Long publishing
tradition
Technical strengths
...but it is
World
ranking players
Lagging in
e-publishing
and content-bound
commerce
CONCLUSIONS
• Digital content is a key enabler of the
Information Society
• Cultural diversity in Europe merits
special attention
• Mobile telephony opens new challenges
for content providers and technology
companies
eContent Programme
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•
•
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Adopted by the Council on 22/12/2000
Published in the O.J. on 18/1/2001
100 M€ over 4 years
3 Action lines
The eContent Programme
Objectives
 Improve Europe’s content presence on the global networks
 Increase information supply
 Use of public sector information
 Support start-ups and innovative SME
 Enhance competitiveness and export
• Enable the implementation of “think global, act local” strategies
• Enable provision of services tailored to national and linguistic communities
• Reduce cost and shorten time-to-market
Time frame: Jan 2001 - Jan 2005
Budget: 100 MEURO
A market oriented programme
Stimulating the development and use of
European digital content on the global networks
and promoting the linguistic diversity
in the Information Society
A market oriented programme
• develop solutions based on available technology
• focus on market implementation of the content potential
• experiment with new business models and partnerships
• focus on a structural outcome, e.g. increasing awareness of
and access to available capital markets for entrepreneurs.
• focus on partnerships and mechanisms for adding value
and innovative and cost effective customization strategies,
wider market penetration and exploitation prospects,
• dissemination activities
Working definitions
Content
Defined through its function
and context; information, interactive,
transaction, education, entertainment
and lifelong learning ...
Digital content
Information published on any
internet platform, from the web
to wireless devices, to internet
appliances and broadband
Television
Intended scope
 Target groups
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•
•
•
•
•
private- and public-sector content providers
content aggregators and distributors
network operators and IT vendors
suppliers of internet translation/localisation services
providers of e-commerce and globalisation solutions
business angels and incubators, associations …
 Online content, interactive services
• web, mobile and broadband (video) content
• “global” design, localisation, personalisation
• business and revenue models, quality vs. cost
Main thrust
• Stimulate business innovation, search for new
business models, sharing of good practice
• Build transnational and cross-sectoral partnerships
• Foster technology take-up insofar as it helps enhance
business capabilities
• Improve awareness and lower barriers to
the entry of new players
eContent Programme
1. Preparatory Actions
29 feasibility projects
totalling 9 MEuro due
to start Jan 2001
2. Upcoming Calls 2001 :
call for cost-shared projects
call for accompanying
and prospective actions
Preparatory actions : objectives
• Prepare the grounds for the eContent
programme
• Mobilise or expand target groups
• Use results for the definition of further actions
• Establish best practices; sharing of experience
• Emphasis on dissemination activities
The workprogramme 2001 - 2002
• Two year workprogramme defining the
priorities for the action lines
• Typology of supported projects and actions
–
–
–
–
–
Definition phase
Demonstration projects
Accompanying measures
Grants
Service Contracts
• Schedule & logic of calls until the end of 2002
Linking policy & experimentation
The first call
• Priorities:
– Establish a solid project portofolio
– Kick start the two major action lines
– Find adequate support &
accompanying measures for:
• The projects
• The dissemination of the results
– Test and understand market directions
23 MEURO available
Flexible implementation
• Demonstration projects
Fixed deadline calls
– eg 4-5 partners, 20-30 months, up to 1-2 mEuro
• Definition-phase projects
Open scheme (continuous submission)
– eg 3 partners, 9-12 months, up to 0.25 mEuro
• Accompanying measures and Grants
Open scheme
• Procurement actions (eg studies)
via calls for tenders
eContent WorkProgramme
C ostS h ared
P rojects
T y p e o f a ctio n
Type of
ca ll
T y p ica l
D u ra tion
D em o n stra tio n s
p ro jects
F ix ed
d ea d lin es
U p to 3 0
m o n th s (ty p .
24)
C o n tin u o u s
su b m issio n
U p to 1 2
M o n th s
C o n tin u o u s
su b m issio n
U p to 3 6
m o n th s
(ty p . 1 8 -2 4 )
C o n tin u o u s
S u b m issio n
D efin itio n -P h a se
p ro jects
A ccom p an y in g
m easu res
G ran ts
S tu d ies
& S ervice
con tracts
B est p ra ctice,
g u id es S M E
m ea su res,
co m m u n ity
b u ild in g
T h ird p a rties
co n feren ces,
w o rk sh o p s…
S tu d ies, su rv ey s
P ro ject clu sterin g
a n d co n certa tio n
P ro g ra m m e lev el
aw a ren ess a n d
d issem in a tio n
T y p ica l
p a rtn ers
T y p ica l E U
co n trib u tio n
3 -8
U p to 2 M eu ro
5 0 % fu n d in g
2 -4
U p to 2 5 0 K eu ro
5 0 % fu n d in g
1 -4
U p to 1 M eu ro
U p to
1 0 0 % fu n d in g
U p to 6
m o n th s
1
U p to 1 0 0 K eu ro
C a ll fo r
ten d ers
U p to 2 4
m o n th s
1 -2
1 0 0 % fu n d in g
C a ll fo r
ten d ers
U p to 3 6
M o n th s
1 -2
1 0 0 % fu n d in g
3 intertwined action lines
• AL 1 : Improving access to
and expanding the use of
public sector information
(40% - 45%)
• AL 2 : Enhancing content
production in a multilingual
and multicultural environment
(40% - 45%)
• AL 3 : Increasing dynamism of
the digital content market
(10% - 15%)
45
40
35
30
25
AL1
AL2
AL3
20
15
10
5
0
Budget
Action lines
 AL1 sublines:
• Promote private-public partnerships
• Establish European PSI data collections
 AL2 sublines:
• Foster new partnerships and strategies
• Strengthen infrastructure (skills, tools and data)
 AL3 sublines:
• Bridge the gap between content industries and capital
markets
• Stimulate online, cross-border trading of
multimedia rights
Action Line 1
A broad Overview
AL 1 - Context
The market barriers
 Public Sector Information is hardly exploited in the EU
• No common legal framework for re-using the information
• No experience of public-private collaboration
• No common principles for storing the information
• No common meta-data
 Strong competitive disadvantages vis-à-vis the US
• Public sector information: important basis for the American
digital industries
• A clear and comprehensive policy on access and exploitation
Important for citizens and business
Important for citizens:
•
Bringing citizens closer to administrations
•
Important in the democratic process
Important for business:
•
Essential to make business strategies
•
Crucial for taking advantage of the internal market
rights
And in particular for the content industries:
•
Source for new information products (aggregation)
PIRA study (sept. 2000) confirms the
importance
Action Line 1: Public Sector Information
• Increase the supply of EU content on the net
• Encourage partnerships between the public
and private sector
• Support early experimentation
– Experimental projects
– Pan - European Data Collections
– Strong link with the political actions
• eGovernment
Expanding the information supply
AL1 main scope
Expanding the information supply
• Encourage partnerships between the public and private
sector
• Support early experimentation
– Experimental projects - expand INFO2000 early
trial and preparatory actions
– Pan - European Data Collections
– Strong link with the political actions
Attention for new Member States and
mobile applications
Action line 1, overview
Concrete examples
of public/private
partnerships and
digital data
collections
The infrastructure: Metadata and ‘data-sniffer’ tools
The
Thebasis:
basis:Policy
Policyactions
actions
AL1.1 - Experimental projects
 Key: Public private partnerships, segments amongst others
• legal/administrative data,
• financial/economic data,
• culture, archives, entertainment information material,
• geographic data (including land and property, traffic
information, environmental data, meteo, and oceanographic
data),
• services at the local level (education, health etc.),
• scientific and technical information
 Players
• content creators, packagers, aggregators
• public sector organisations holding the information
 Implementation means first call
• definition-phase projects
• accompanying measures
Action line 1.2 Pan - European Data Collections
 Segments and type of activities
• Segments as in 1.1 (open approach)
• Establishing common agreed meta-data in key public sector
information areas.
• Setting up “data sniffer” tools
• Providing pilot examples of European digital data collections
 Players
• content creators, packagers, aggregators
• public sector organisations holding the information
 Implementation means first call
•
•
•
Demonstration projects
Definition-phase projects
Accompanying measures
Action Line 2
A broad Overview
AL2 context
a market of 370 million
customers
- different languages
- different consumers habits.
How to bring access ?
“ web users stay twice as long
and are three times
as likely to buy
from sites presented
in their native language”
( Gartner sept. 2000 )
 A multilingual and multicultural
strategy can make the difference !
AL2: Main Scope
Fostering new partnerships between the
content and language industries
Design, production, distribution of high
quality content
in a multilingual and multicultural
environment
Stimulate business innovation and
disseminate best practice
A process and best-practice orientated programme
AL2 - Building innovative partnerships
 Segments
• commercial’ web (portals, vertical/consumer)
• corporate’ web (marketing/retailing/customer care)
• mobile services (WAP through GPRS etc)
AL2 - Market enabling actions

Segments
 industry best practice (case studies, publications, events )
 actions aiming at new entrants
 guidelines for linguistic and cultural customisation
 industry-owned web portal (resources, surveys, data tools…)
 awards for multilingual / multicultural information
and transaction services
 broad market survey
AL2 - Building innovative partnerships
 Segments
• commercial’ web (portals, vertical/consumer)
• corporate’ web (marketing/retailing/customer care)
• mobile services (WAP through GPRS to UMTS)
• streaming media, broadband video …
 Players
• content creators, packagers and distributors
• providers of language services and solutions
• suppliers of internet and globalisation services
 Implementation means
• demonstration projects
• definition-phase projects
AL2 - Tailoring the Language
Infrastructure to the market needs
customisation tools
 Segments
• IT Tools
• Softwares tools (workflow, versioning ...)
• cross-lingual content search/gathering/gisting
 Players
• suppliers of language and localisation services
(including subtitling and dubbing)
• IT developers and integrators providing multilingual
technology
• Providers of IT solutions and tools for workflow
automation and quality control management
 Implementation means
• Demonstration projects
AL2 - Tailoring the Language
Infrastructure to the market needs
the skills gap – trained professionals
 Segments
• Training actions, stages, self-training packages in :
• Multimedia , management, engineering
 Players
• Internet translation and localisation companies
• training centres
• business schools
 Implementation means
• demonstration projects
• accompanying measures
Language coverage
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


Official EU and EFTA-EEA languages
Languages of accession (C&EE) countries
• funding of non-EU partners conditional on national
participation in the programme
Non-EU languages where justified by Community
interest and export potential
• funding limited to EU partners
Other European languages on a project-by-project basis
• nationally recognised languages
• upcoming dedicated programme (ARCHIPEL)
for regional and minority languages
Action Line 3
A broad Overview
The problem
• Gap between venture capitalists and content firms
• High-tech investments in the EU less than in the US
• Non-mature risk culture - but capital abundant
• EU wide IPR trading still a major issue
• Market transparency lacking
• Competitive disadvantages vis-à-vis the US
AL3 -Increasing dynamism
of the digital content market
Action: enabling the market to function
1 Bridging the gap between digital content
industries and capital markets
2 Rights trading between digital content
market players
3 Developing and sharing a common vision
4 Support actions
• Dissemination, web, conferences,
showcasing, strategic studies
• Overall 10 - 15% of the budget
AL3 - Increasing dynamism
of the digital content market
Bridging the gap between digital content industries
and capital markets
 Two types of actions:
• 3.1.1. Awareness of available business tools
Support experiments with preparation
of business plans (2nd call)
• 3.1.2 Networks, partnerships and services
Network players to increase fund
brokerage of digital content (3rd call)
 Accompanying measures 3.1.3
• Conferences, workshops, showcasing
(Continuous submission)
• Dissemination and results
AL3 -Increasing dynamism
of the digital content market
Bridging the gap between digital content industries
and capital markets
3.1.3 Accompanying measures
 Dissemination
 Increase awareness
 Promote exchanges
• encourage exchange of information and best
practice
• support dissemination of expertise
• new ways to bring together ideas and funds
• examine and address market obstacles
• build on / complement existing initiatives
AL3 - Increasing dynamism
of the digital content market
AL 3.1.3 Accompanying measures
 Players e-content related
• Information companies and Internet companies
particularly SMEs, entrepreneurs, starts-ups,
• professional and industrial associations, networks,
market analysts and management consultants,
• partnerships forums, associations for business
angels, venture capital etc; incubator-type
organisations,
• regional development centres, universities, business
schools and research institutes,
• magazines, newspapers etc.
AL3 - Increasing dynamism
of the digital content market
3.3 Developing and sharing a common vision
 Two main lines:
• 3.3.1 Digital Content Observatory
Preparatory study in 2001
• 3.3.2 Strategic studies
Every two years
Mobile Multimedia in 2001
AL3 - Increasing dynamism
of the digital content market
AL 3.4 Dissemination of Results
AL 3.4.1 Accompanying measures
 Players e-content related
• Information and Internet companies,
entrepreneurs, starts-ups, business angels, venture
capitalists and incubators,
• public authorities, private associations, networks,
market analysts and management consultants,
• regional development centres, universities, schools
research institutes etc.
eContent Road Map
In d ica tiv e
P u b lica tio n
d a te
1 5 M a rch
2001
In d ica tiv e
clo sin g d a te
O p en A L
L in es
T y p e o f ca ll
15 June 2001
1 .2 .1 , 2 .1 .1 ,
2 .2 .1 , 2 .2 .3
1 5 M a rch
2001
3 1 D ece m b er
2002
1 .1 .2 ,1 .2 .2 ,
2 .1 .2 , 2 .1 .3 ,
3 .1 .3 ,3 .4 .1
F ix ed d ea d lin es
D e m o n stra tio n
p ro jects
C o n tin u o u s
S u b m issio n
D efin itio n p h a se p ro jec ts
A cco m p a n y in g
m ea su res,
g ra n ts
F ix ed d ea d lin e
D e m o n stra tio n
p ro jects
1 N o v e m b er
2001
1 F eb ru a ry
2001
1 5 S ep te m b er
2002
1 5 D ece m b er
2002
1 J a n u a ry
2003
31 M ay 2004
1 .1 .1 ,2 .1 .1 ,
2 .2 .1 ,2 .2 .3 ,
2 .2 .4 ,3 .1 .1 ,
3 .2 .1
1 .2 .1 ,2 .1 .1 ,
2 .2 .2 ,2 .2 .4 ,
3 .1 .2
p .m .
F ix ed d ea d lin e
D e m o n stra tio n
P ro jects
C o n tin u o u s
su b m issio n ,
d efin itio n p h a se p ro jec ts,
a cco m p a n y in g
m ea su res,
g ra n ts
E v a lu a tio n
resu lts to
p ro p o sers
S ep t, 2 0 0 1
S ep t, 2 0 0 1
In d ica tiv e
B u d g et
(M eu ro )
1 5 -1 6
8 -9
th en
q u a rterly
M a rch 2 0 0 2
2 3 -2 4
F eb ru a ry
2003
2 3 -2 4
A p ril 2 0 0 3 ,
T h en
q u a rterly
p .m .
Calls Timetable 2001 - 2002
 First Call
• March 15
• June 15
• September 20
• November
• January, 2002
Publication
Call closure
Evaluation
Negotiation
Contract
 Second call
• October 15
• January 15
• February 3
• April
• June
Publication
Call closure
Evaluation
Negotiation
Contract
Who can participate ?
 Countries
• 15 EU Member States
• EFTA : Iceland, Liechtenstein, Norway
• Third countries : in accordance with
corresponding agreements
• Organisations
• Public
• Private
• Non-profit...
Consortia
• Convergent interests
• Complementary skills
• Active and balanced involvement
• as well as ...
– ability and commitment to exploit results
– market responsiveness
– user base and orientedness
 viability beyond EU-funded activities
Key features of a EU project
 Multi-nation, multi-party “consortium”
• 3 - 8 partners (contractors) from 2-6 countries
• lead partner liaises with and reports to EC
• third parties allowed as sub-contractors
 Cost sharing (EC contribution 50-100 %) and
risk sharing (projects can fail)
 Results belong to the consortium members
 IPR agreed between partners
 Dissemination of non-proprietary information
Right sizing
 Consortium
• Average: 3-8 partners from 3-6 countries
(depending on the action line and type of project)
 EU funding
• 0.25 - 2 Meuros, depending on project type and
intended scope & impact
 Duration
• Average: 12-30 months
Reminders
 Make sure your Programme information is up to date:
• Programme Decision
• 2001-2002 Work programme
• OJ Call notice
• Guide for proposers and associated Forms
• Action Line specific background Notes
• Model contract and general Conditions
 When in doubt, contact the Programme office or consult
the Programme website
 Use the pre-proposal submission facility to check
relevance and eligibility
Further information
eContent
http://www.cordis.lu/econtent
Help desk
[email protected]
Pre-proposals
[email protected]