Transcript Slide 1

Pre-Activity Exercise
How many people in each group use
tobacco products (including cigarettes,
cigars, and spit/chew tobacco)?
• My Age Group
• 10th Grade Students
• Adults
Pre-Activity Exercise
100
90
80
70
60
50
40
30
20
10
0
Use Tobacco
Don’t Use Tobacco
98
82
18
79
21
2
My Age Group
10th Graders
Adults
Activity 1
Short-Term Effects of Tobacco Use
What happens to a
person when he/she uses
tobacco for a short time?
Activity 1
Short-Term Effects of Tobacco Use
 Bad breath/zoo breath
 Yellow teeth and fingers
 Spit stains on clothes and
shoes
 Coughing/hacking/hurling phlegm
 Less money to spend on
other things
Activity 2
Straw/Breathing Exercise
 Instruct students to hold their
nose and stand and run in
place while breathing through
the straw. (Students with
asthma should not participate.)

Are you getting enough air
into your lungs?

Conclusion: When people
smoke, they lose their ability to
hold enough oxygen and have
difficulty breathing, especially
during exercise.
Activity 3
Costs of Tobacco Use
Use $5.00 as the average price of one pack
of cigarettes or smokeless tobacco.
How much does it cost to use tobacco for:
 One week?
 One month?
 One year?
 50 years?
Activity 3
Costs of Tobacco Use
 One week (7 days) = $35.00
 One month (30 days) = $150.00
 One year (365 days) = $1,825.00
 50 years = $91,250
What else could you buy with this money?
Activity 4
Reasons People Use Tobacco
List reasons people begin
or continue using
tobacco products.
Activity 4
Reasons People Use Tobacco
 Image
 Lose Weight/Be Thin
 Peer Pressure
 Nicotine Addiction/Relaxation
 Looking Older/Being Grown-Up or
Like Parents
 Advertising
Activity 5
Tobacco and Advertising
What are tobacco ads
selling?
Activity 5
Tobacco and Advertising
 Cool Image – guy
appears to be
strong, tough, in
good shape
Activity 5
Tobacco and Advertising
 Another Cool
Image – hip hop
artist
Activity 5
Tobacco and Advertising
 Good Looks/
Glamour – girls
appear to be
young, pretty,
well-dressed
Activity 5
Tobacco and Advertising
 Low Tar/Light –
cigarette filters
appear to reduce
risks or make
smoking safer
Activity 5
Tobacco and Advertising
 Hanging Out/
Dating – girls
and boys don’t
appear to be
bothered by each
others’ smoke
Activity 5
Tobacco and Advertising
 Friends/
Popularity –
“popular people”
appear to all
smoke and have
many friends
Activity 5
Tobacco and Advertising
 Flavored
Cigarettes –
made to appear
good-tasting,
cool, refreshing
Activity 5
Tobacco and Advertising
 Tastes Good –
tobacco products
appear to be
good-tasting,
cool, refreshing
Activity 5
Tobacco and Advertising
 What themes do ads use to make you
believe using tobacco is not harmful?
 Do tobacco ads tell the truth?
 What do the ads tell you about the
people who use this brand of tobacco?
 What groups of people do the ads
target?
Activity 5
Tobacco and Advertising
What tobacco ads
DON’T show:
 Ash trays
 Lit cigarettes
 Cigarette butts
Activity 5
Tobacco and Advertising
What tobacco ads
DON’T show:
 Yellow teeth and
fingers
 Bad breath/zoo
breath
 Wrinkled skin
 Spit Juice
Activity 5
Tobacco and Advertising
What tobacco ads
DON’T show:
 Breathing
difficulties from
smoking
 Lung cancer
Activity 5
Tobacco and Advertising
What tobacco ads
DON’T show:
 Burn holes in
clothes
 Spit stains from
chewing tobacco
 Nasty Containers
of Spit Juice
Activity 5
Tobacco and Advertising
What tobacco ads
DON’T show:
 How tobacco
REALLY tastes –
hot, bitter, and
will burn your
mouth and lungs
Activity 5
Tobacco and Advertising
Tobacco and the Movies
 The major studios account for 90% of
kids on-screen tobacco exposure.
 Smoking in movies is the most powerful
pro-tobacco influence on children,
accounting for 52% of adolescents who
start smoking.
 “Movie smoking is the biggest media
risk to young people.” (American
Academy of Pediatrics)
Activity 6
Poster Contest
Criteria
 Creative and original artwork and ideas
 Clear and positive message about
being tobacco-free
 No larger than 22” x 28”; no smaller
than 8.5” x 11”
 No clip art, pictures from magazines,
or copyrighted brand and product
images
Activity 6
Poster Contest
Criteria
 Death themes and art displaying
negative health consequences,
cigarettes, ashtrays, coffins, people
smoking, etc. are not considered positive
messages and will not be accepted.
 A small no smoking symbol is
acceptable.
Activity 6
Poster Contest
Criteria
• Complete list of criteria available at
http://www.tarwars.org/online/tarwars/home/studentcontests/poster-contest/postercontestguidelines.html
• Deadline is April 1, 2011 (For deadline in
future years, please contact 601-853-3302.)
http://www.tarwars.org/online/tarwars/home/about/contact/state.html
Activity 6
Poster Contest
2010 First-Place Winner for Mississippi
Ashton Curtis of Madison
Activity 6
Poster Contest
Awards/Recognition
 Mississippi winner receives an expense
paid trip to compete in the National
Poster Contest in Washington, DC in July
 National winner receives a trip to Disney
World or another vacation of his/her
choice
Activity 6
Poster Contest
2010 State Poster Contest Winners at Tar Wars National Conference
Supplemental Activities
 Emerging products
 Flavored tobacco products and the FDA
 Light cigarettes
 Tobacco warning labels
 Tobacco abroad trivia game
Activity 7
Emerging products
•
Orbs are small pellets that resemble Tic Tacs
• Camel sticks are twisted sticks
• Camel strips are film strips placed on the tongue and
resemble Listerine breath strips
• Snus is smokeless tobacco that comes in small
teabag-like pouches that contain tobacco and other
flavorings
• Products are flavored and packaged like candy to
appeal to kids
• Smokeless tobacco users have an 80% higher risk
of developing oral cancer
Oral Cancer
Michael Finkelstein and Gilbert Lilly, University of Iowa College of Dentistry and Hardin MD, University of Iowa,
http://www.lib.uiowa.edu/hardin/md/ui/dent/mouthcancer3.html
http://www.lib.uiowa.edu/hardin/md/ui/dent/mouthcancer7.html
Activity 8
Flavored Tobacco Products
Activity 9
Light Cigarettes
 Smokers choose “low-tar,” “mild,” “light,” or
“ultra-light” cigarettes
 Smokers think these may be less harmful
to their health than “regular” or “fullflavor” cigarettes
 Truth is that light cigarettes are just as
dangerous to your health as regular
cigarettes
“Light” Cigarettes
Activity 10
Tobacco Warning Labels - Canada
Activity 10
Tobacco Warning Labels - Hong Kong
Activity 10
Tobacco Warning Labels - United States
Present
Future
Caution: Cigarette Smoking May be
Hazardous to Your Health (1966)
Warning: The Surgeon General Has
Determined that Cigarette Smoking is
Dangerous to Your Health (1970)
SURGEON GENERAL'S
WARNING: Smoking Causes Lung
Cancer, Heart Disease, Emphysema,
And May Complicate Pregnancy.
SURGEON GENERAL'S
WARNING: Smoking By Pregnant
Women May Result in Fetal Injury,
Premature Birth, And Low Birth
Weight.
WARNING
LABEL
Activity 11
Tobacco Abroad Trivia Quiz
How many cigarettes are smoked around the world every
day?
4 billion
2 million
15 billion
25 billion
How many people die from tobacco every year around the
world?
1 million
500,000
4,000
5 million
Activity 11
Tobacco Abroad Trivia Quiz
How many men in the world currently smoke cigarettes?
1 million
1 billion
9 million
20 billion
How many women in the world currently smoke
cigarettes?
100 million
5 billion
2 million
250 million
Activity 11
Tobacco Abroad Trivia Quiz
Which country manufactures the most cigarettes in the
world?
Japan
China
United States
Australia
Answers can be found on page 28 of the Tar Wars
Program Guide.
http://www.tarwars.org/cgi-bin/download_tracking.pl
Additional Information
Secondhand or Environmental Tobacco Smoke
• 29 states have passed smoke-free laws that cover
restaurants and bars.
• Four other states have smoke-free laws that cover
restaurants but exempt stand-alone bars.
• Hundreds of cities and counties across the country
have also taken action.
Additional Information
Smokeless Tobacco
• Smokeless tobacco contains nitrosamines – proven
and potent carcinogens.
• Users are much more likely to get oral lesions (6078%), 80% risk of getting oral cancer, and four
times more likely to get cavities and gum disease.
• Stains teeth
• NOT a safe alternative to smoking cigarettes!
National Video Contest
• Reinforces the Tar Wars message
• Emphasizes the positive aspects of being
tobacco-free
• May be introduced during classroom
presentation but finished on student’s own
time
• Conducted at the national level – new in
2011
National Video Contest
• Creative and original ideas
• Clear and positive message about being
tobacco-free
• 30 seconds to 3 minutes in length
• Use any video format (cell phone, video
camera, etc.)
• Complete list of criteria, entry and upload
information available at
http://www.tarwars.org/online/tarwars/home/studentcontests/video-contest.html
• DEADLINE: May 19, 2011
National Video Contest
Awards
• Prizes and awards for first-, second-, and thirdplace winners
Recognition
• All videos will receive recognition at the Tar Wars
National Conference
• Opportunity to attend the Tar Wars National
Conference in Washington, DC
Contact Information
AAFP Tar Wars Staff
 800-TAR-WARS (800-827-9277)

http://www.tarwars.org/online/tarwars/home/about/contact/tarwarsstaff.html
Contact Information
State Coordinators

http://www.tarwars.org/online/tarwars/home/about/contact/state.html
The deadline to submit posters to your state coordinator is April 1, 2011.
(For future years, please contact the MAFP Foundation at 601-853-3302.)
Please mail your posters to:
Julie Humphreys
MAFP Foundation
133 Executive Drive
Suite E
Madison, MS 39110
View Winning Posters
See winning posters from 2006 through 2010 at
http://www.tarwars.org/online/tarwars/home/studentcontests/poster-contest/pastwinners.html
2010 Second-Place Poster Winner
Gianni Chiodo of Iowa
2010 Third-Place Poster Winner
Krysti Maines of North Carolina
Thank You for
your participating
in Tar Wars!
Tar Wars is supported in part by a grant from the
American Academy of Family Physicians Foundation