Transcript Slide 1

Entrepreneurship in knowledge
based business
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Ulf Petrusson
Professor of Law
Head of Department, Institute for Innovation and Entrepreneurship,
University of Gothenburg
Director, Center for Intellectual Property, Chalmers University of
Technology and University of Gothenburg
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Value-addition of knowledge
Knowledge based business
Knowledge
Based
Knowledge
Economy
Knowledge
Based
Industrial
Economy
Production
Based
Economy
Raw Material
Based
Economy
IP-based
intellectual or virtual
product or service
Proprietary knowledge-based
physical product
Commodity knowledge-based
physical products
Commodity-based
natural resource
Control of knowledge
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The Challenges of Transforming into a Knowledge Economy
From…
To…
“Ideas and innovations have
become the most important
resource, replacing land,
energy and raw materials”
The Economist 2005
“Business in the next decade
will change more than in the
last 100 years”
Jack Welsh, fm CEO, GE
• Production-oriented industry
• Technology, brand and service-based ventures
• Hierarchical organization
• Open innovation and network-based organization
• Laborers
• Strategic human resources
• Start-ups starting locally
• Start-ups starting globally
• Universities as providers of
education and background
research
• Universities as engines in the knowledge economy
• Cities and regions as intellectual infrastructure
• Cities and regions as phyisical
infrastructure …
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Knowledge based business
– the four entrepreneurial challenges
1.Knowledge as both input and output – the challenge of leveraging
technology, brands and other IA
2.Open Innovation – the challenge of creating, governing and sharing
intellectual assets in networks
3.Knowledge Platforms – the challenge of governing portfolios of
intellectual assets and knowledge innovations
4.Early Innovation – the challenge of governing and utilizing research
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Knowledge as both input and output
The challenge of leveraging technology, brands
and other IA based innovations
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Knowledge economy
-The change in perspective
• In the industrial economy the material
product and control of the production
factors is in focus
• Wealth is created in the transactions of
physical goods and the number of
business models is limited
• The industrial economy requires
businesses to be aware of the closest
actors and the immediate perspective
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Breaking out from the captivity in the Material Value
Chain
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Knowledge economy
-The change in perspective
• Taking a step back, however,
we all agree that all value
creation stems from human
intellects; know-how,
relationships, inventions etc.
• Taking the starting point in the
intellectual assets, however,
also reveals the full complexity
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Knowledge economy
- The change in perspective
• Technology and modern society
has already opened up the
whole playing field
• Some players are efficiently
using it, of which some are also
leading the further construction
of it
• Some are not
• Utilizing the full potential
requires the ability to make the
perspective transition
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Knowledge Based Business
– The evolution of business thinking, strategy and models
The need for new infrastructure for leveraging knowledge,
including:
•management tools and capabilities,
•access to a core profession focused on knowledge based
entrepreneurship and innovation,
•access to a support profession,
•education and training.
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© 2010 CIP Professional Services
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Open Innovation
The challenge of creating, governing and sharing
intellectual assets in networks
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From product to technology/knowledge focus
Product
The challenge of open innovation management Competitors
Service
Technology
Technology-centric company
- open innovation actor
Key focus:
Customers
 Technology management and governance
Processes:
 Package technology as different value
propositions to achieve:
 Development – technology licenses,
R&D collaboration etc
 Leveraging – products, software,
licenses, services etc
 Govern technology as part of relational
networks and standards
 Develop, claim and control technology through
patents and other control measures
 Govern and leverage technology to develop
and shape markets
Supplier
network
Internal development
network
Service
providers
Organization is open and network-based
Other technology
developers/providers
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Knowledge Based Business
– The evolution of business thinking, strategy and models
The need for new infrastructure for leveraging knowledge,
including:
•management tools and capabilities,
•access to an professions focused on knowledge based
entrepreneurship and innovation,
•education and training.
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© 2010 CIP Professional Services
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Knowledge Platforms
The challenge of governing portfolios of
intellectual assets and knowledge innovations
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Knowledge Based Business
– The public-private challenge of creating knowledge platforms
The Open innovation platform
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Early Innovation
The challenge of governing and utilizing research
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The international business and university
transformation pushes us into IP-behaviour
• More or less all academic activities
can be claimed as Intellectual assets
• Licensing more than a tool to
commercialize
• Openness requires structural control
• Capitalization increasingly possible in
very early stages
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The challenge of governing an interface in transformation
University and business are increasingly overlapping
Academia
Education
Research results
Publications
• Education tools and teaching media
• Research tools
• Diagnostic tools
• Production and development tools
• System innovations
• “Features” (elements in product
concepts)
• Control marks and quality stamps
• “Content”
• Databases and information collections
• Open innovations and other platform
innovations
Industry
Products
Services
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The challenge of governing an interface in transformation
University and business are increasingly overlapping
Assets as valuable objects
A
University
Education
Research
Publication
Business
P
Property as
objects in
commercial
transactions
C
Capital as
objects in a
financial
machinery for
value creation
Products
Services
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4. Knowledge Platform University
Responsibility to build the knowledge markets
and platforms of the knowledge society
3. Entrepreneurial University
Responsibility to partake in the
creation of business future
2. Research University
Responsibility to actively support
industry and society interests
1. Educational University
University responsibility to educate students and
contribute to scientific knowledge of the world
4. Knowledge Platform University
3. Entrepreneurial University
Public domain model
The role of the University is to together with
its researcher promote the creation of the
public domain of scientific result
2. Research University
1. Educational University
4. Knowledge Platform University
Industry
3. Entrepreneurial University
IP ownership
2. Research University
Research
interaction
Compensation
Researcher/group
Phase 1 in both US (before Bayh-Dole) and Europe
1. Educational University
2015-07-
4. Knowledge Platform University
Industry
Compensation &
deliverance
3. Entrepreneurial University
IP ownership
Research
interaction
University
Salary and
employment
2. Research University
Researcher/group
Phase 2 – European approach
1. Educational University
4. Knowledge Platform University
Research
interaction
3. Entrepreneurial University
Industry
IP ownership
Compensation &
deliverance
University
IP ownership
2. Research University
Employment &
deliverance
Researcher/group
Phase 2 – US approach
1. Educational University
•2015-
4. Knowledge Platform University
3. Entrepreneurial University
Industry
2. Research University
Venture
University
Researcher/group
1. Educational University
Venture model 1 – US
Partial
company
ownership
4. Knowledge Platform University
Industry
3. Entrepreneurial University
University
2. Research University
Venture
Researcher/group
Venture model 2
1. Educational University
Company
ownership
4. Knowledge Platform University
Industry
3. Entrepreneurial University
University
Incubator
ownership
2. Research University
Researcher/group
Venture model 3
1. Educational University
Venture
Partial or no
ownership
Incubator
Industry Clusters & Platforms
SME
SME
SME
R
4. Knowledge Platform University
Industry
Industry
R
R Inst
R
S-up
R
R
R
R
R
Inc
University
R
R
University
University
R
R
R
S-up
R
R
P
1. Educational University
R
P
P
R
Creative Commons & Open
Source Platforms
2015-07-18
R
University
Research Consortias &
Platforms
2. Research University
R
R
Industry
R
R
R
R
R
3. Entrepreneurial University
R
SME
1. Purpose of KMP
Knowledge Based Business
– The public-private challenge of creating knowledge platforms
”
”
”
These assets can be published…
These assets can be licensed …
GU KMP Project X
”
Data
Incubators
Science Parks
Financiers
Preincubators
Databases
Data Correlations
Theoretical Frameworks
Inventions
”
”
”
”
These assets can be commercialized…
Software and Tools
”
”
These assets can form the basis for collaboration…
These assets can be strategically developed…
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4. KMP Output
Portfolio of Valuable Assets
The objective is to build a portfolio of
valuable assets that can be strategically
managed and packaged for use across
multiple value-creating paths.
Intellectual Assets and Property
IP1
IP2
IP10
IP11
IP12
Platform
Commercial
Opportunities
IP 1
IP 2
IA 3
Utilization Strategies
Licensing
Opportunities
IP 1
IA 5
IA 4
IA4
IA7
IA5
IA6
IA8
IA9
Assets
Research
Collaborations
IP 1
IA3
IA 9
Research
Financing
IP 1
IA 6
IA 8
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CIP Forum
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Technology and
Themes:
R&D Collaborations
Managing the
Intellectual
Managing IP as
En route to an
intellectualized
core business
economy
Value Chain
The Future of
Innovation
2001
2003
2005
2007
2009
Participants
50
140
350
500
524
Number of
speakers
15
30
85
170
120
59h
112h
159h
138h
4h ”Mini course”
7h plenary
18h tracks
30h workshops
7h plenary
45h tracks
60h workshops
7h plenary
20h roundtables
54h tracks
70h workshops
8h high level summit
8h plenary
25h roundtable
40h tracks
57h workshops
8h high level summit
35h
Number of
program
hours
4h ”Mini
course”
10h plenary
7h parallel
sessions
14h
workshops
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© 2010 CIP Professional Services