Transcript AVentures – Market Visio/Gartner market research on

AVentures – Market Visio/Gartner
market research on Ukrainian IT-industry
Kyiv,
AmCham (July 23, 2003)
Summary
AVentures as a partner of Market Visio/Gartner have developed a cost-effective proposition to
Ukrainian IT-companies:

Internationally recognized research of Ukrainian IT-export industry, which will benefit all
participating companies and the whole industry

Key objectives:
 promotion of Ukrainian IT-industry
 reinforcing the PR-impact of ICT Conference in Washington DC

Budget (without VAT) : min. $5,700 - max. $14,200 to be covered by ICT Conference sponsors

Deadlines:
 September 20th 2003 - field research
 End of October 2003 - report and on-line profiles of participants and sponsors

All interested companies can participate in the field research as:
 Member of the expert panel
 Interviewee
 Sponsor
July 18, 2015
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Background
Ukraine enjoys
Continuous growth of software development segment:
 Offshore software development segment continues to grow
faster than the total software market (21% versus 17%)*
 About 50 000 specialists in the IT-area graduate annually in
Ukraine
 Ukrainian IT-professionals hold 4th place in skills rating (IT
IQ 2002 report by BrainBench)
 Ukrainian IT-industry has cost advantage among EEC market
countries
 Ukrainian SW development companies tend to
consolidate to achieve the economies of scale in
marketing/promotion expenses (e.g. Elite Software Products,
UkrSoft Consortium)
Stable industry growth
Software development, 2000-2002, $M
-
90
77
65
All local
Development
But at the same time …
Ukraine is largely underrepresented at the Global IT outsourcing
market:
 Low general country awareness by prospective foreign
customers
 Lack of knowledge of country’s high-tech potential (little
internationally-recognized research work on Ukraine)
 Many companies tend to associate Ukraine with Russia
Offshore software
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38
Development
2000
Source: UASWD, AVentures
*- Dating after 2000 Russia observes 50% annual growth of its SW
export industry
46
35
2001
2002
Main Goal of the Research – PR of Ukrainian IT-industry
It Is High Time To Go Global
Main objectives of the research:

Build global country awareness (about ITcapabilities in particular)
Credibility

Build the image of credibility and
economic/political stability

Differentiate country from competitors
(particularly India and Russia)
Global
recognition
Differentiation

Introduce Ukrainian market leaders to the world
IT-community

Set strategic vectors for Ukrainian SW
development companies

Facilitate the foreign direct investments in
Ukraine’s high-tech, and IT-sector in particular

Maximize PR-impact of Ukraine-American ICT
Forum (that will be held in Washington D.C. in
November’03)
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Slide 4
Stability
Information on the research
Initiators and customers
 AVentures and other members of Organizational Committee of the Ukraine-American ICT Forum
(November 7)
Executor
 Market Visio/Gartner (Moscow, Russia)
Main objectives
 Identify the structure and estimate the volume of Ukrainian SW export
 Estimate of quantitative and qualitative indicators of the market (quantity, certifications of
companies/experts)
 Identify the competitiveness (strengths and weaknesses) of Ukrainian software developers
 Evaluate the market outlooks till 2005
Research methods
 Type of data collection – combined
 Basic questionnaire: personal interviews, Internet surveys (on-line questionnaire)
 Comparative analysis (of the collected and integrated data and its further comparison with similar
information on other countries and the niches chosen)
Respondent base
 >50 companies and wild teams
 With >20 employees
Geographical sampling
 Kyiv, Lviv, Kharkiv, Donetsk, Odessa, Crimea Republic
Respondent make-up
 General Directors, CEO’s,
 Marketing managers, Business Development Managers, Department Managers
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Collaboration opportunities
Your valuable contribution could be:
 Your participation as an interviewee
(your information will influence the research conclusions and will be a good PR for you)
 Your membership in expert panel*
(your professional advice concerning questionnaire, structure of report will be crucial)
 Your co-sponsorship of this research
(gives you direct benefits from its PR impact)
•
- potential members already include: ESP Consortium, SoftJourn, UkrSoft Consortium, UkrTech-ADONIS,
UASWD, and other interested organizations
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WHY PARTICIPATE?
Everybody benefits from this research:
 The report will contain the list of participants. Distributable
worldwide, the report will be the best advertisement for the
participants that could be imagined.
 Participation in the survey in the long run benefits the whole IT
industry and its players.
 Your participation is the cheapest way to obtain professional
analysis of vital importance for your business. Numerical research
data will be very useful for IT firms themselves, being the starting
point for better marketing and strategy development.
July 18, 2015
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About research organizer & provider
9-year old Ukrainian venture company in Ukraine
that in investment and high-risk project incubation.
Wide experience in Ukrainian TMT-sector
research and consulting. Annual analytical review –
Hi-Tech Navigator.
Co-investor of UkrSoft Consortium – the network of
Ukrainian IT-services outsourcing providers.
Co-organizer of the road-show of Ukrainian hightech companies in the USA.
 Leading international (Russian-Finnish) ICT
market research company, specializing in
professional research and analytical services in IT
and telecommunications, with more than 10- year
experience in Russian market (founded in 1987).
 Exclusive partner with Gartner in Russia, Baltic
countries and Finland.
 The author of the first internationally recognized
research of Russian IT-industry in 2000 sponsored
by pool of Russian SW companies which was
presented in Cannes (November 2000).
Contact person:
Serhii Loboyko
[email protected]
Business Development Manger, AVentures
www.aventures.biz Tel: (380) (44) 461-88-82
Kyiv, Ukraine
Fax (380) (44) 461-88-83
Contact person:
Sergey Makedonskiy
[email protected]
General Director, Market Visio
www.marketvisio.ru
Tel +7 (095) 975 8435
Moscow, Russia
Fax +7 (095) 975 0887
July 18, 2015
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