Transcript Slide 1
The Value of Being Seen To schedule a one on one meeting, call my office at 602361-0707 or send me an email to [email protected]. If you would like your profile set up to use the epropertysites, email me your picture (not mandatory) and logo with all your company information and I will have it set up right away. To set up your Activerain account, the information is on slide 36. Once you have your account we can get together and I will help you get your profile optimized for the search engines. Home Page Add New Property Property Details Website Domain Add Photos Click the Edit Button Description and Features Tab Add Your Features 9 Features Minimum Key Words for particular home Select the Area For Craig’s List Misc/Notes Maximizing Your Website Property Percent Page Once You Have Maximized Your Site Activate Your Website Thank You For Your Order Social Networking Facebook Linkedin Twitter MySpace MLS Compliant Virtual Tour Craig’s List Posting Actual Craig’s List Ad Facebook Marketing • • • • Login to Facebook Go to Profile Click on “add link” Type epropertysites Facebook Marketing Facebook Marketing Facebook Marketing Facebook Marketing Facebook Marketing Facebook Marketing Auto Feed to YouTube YouTube is the number 3 Website and owned by Google. All you need to do is input your YouTube login information and epropertysites does the rest. http://www.youtube.com/watch?v=TxyJyz1ORF8 Rain Maker Why use Activerain as a Rainmaker? Levels 2 Blogging of Membership Platform for anything with Activerain and everything relating to Real Estate. 1.Free Membership Simple Blogging Platform 2.Rainmaker – Costs 39.00 per month I have negotiated Constantwith education them abrought Promo by code industry so your leaders first month sharing is $1.00 secrets and marketing ideas. Rainmaker Blogging allows your listing your that blogWILL postsend to go upPublic on theas opposed FIRST to PAGE Members OF GOOGLE! Only. Google hits UNIQUE 146,000,000 HITS!! Why use Activerain as a Rainmaker? Activerain has over 190,000 Members Activerain has been around since 2006, so is here to stay Activerain has almost 2 million web pages and counting Activerain adds over 300 new pages PER DAY Activerain adds about 200 new members per day Activerain gets over 2 million hits per month 80% of those hits are from consumers 80% of those hits are direct from search engine Each Blog Becomes A new web page in activerain A new URL that will be searchable A new back link to your profile A new back link to your website Indexed in Google with better ranking due to the activerain site Your online identity!!! Setting up your Activerain Account Go to http://activerain.com/action/referrals/mtaylor and click the blue sign up link. Follow the steps to join, but DO NOT PAY or upgrade your account. Once you’re logged in to Activerain, under your new profile come back to this link and click this link: http://arpromo.com/mtaylor Make sure you see the promocode in the address bar of your browser and enter your payment information there, it will charge you $1.00 AFTER PROFILE SET UP: Upload an HD photo Write a Brief Bio Set up a Testimonial Section After your profile is set up we will get together to dial in your profile so we can optimize the Key Words in your market. Finally, remember to get back to me with your ActiveRain login and password plus a picture and a link to all of your MLS listings so I can have your epropertysites account set up. Let me know if you have any questions. I look forward to working with you. Writing a Blog For Listing Exposure HTML Code (Hyper Text Markup Language) ePropertySites - Properties Tab - Tools Website Links, Sharing and HTML Activerain HTML Code What You See Is What You Get Long Tail Keywords Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. Whenever a buyer uses a highly specific search phrase, they are near the end of the 12 week cycle. In virtually every case, such very specific searches are far more likely to convert to escrows than general generic searches like Arizona Real Estate that tend to be geared more toward the type of research that consumers typically do in the first couple weeks. Examples: Approved Short Sale in Higley Groves Foreclosure deals in Fulton Ranch Chandler AZ 4 Bedroom Homes in Chandler Arizona under 110,000 Tracking Results For Your Clients FSBO Methods Used to Market Home: Listing on Internet/FSBO website: 51% Yard sign . . . 44% Friends/neighbors . . . 33% Newspaper ad . . . 22% Open house . . . 15% Source: 2009 National Association of REALTORS® Profile of Home Buyers and Sellers Most Difficult Tasks for FSBO Sellers: Selling within the planned length of time: 9% Getting the right price: 15% Preparing/fixing up home for sale: 18% Understanding and performing paperwork: 15% Having enough time to devote to all aspects of the sale: 5% Source: 2009 National Association of REALTORS® Profile of Home Buyers and Sellers ACTION MARKETING PLAN Step 1: Identify the FSBO's -Search Craig's List each day and in the Criteria select FSBO only. Step 2: Build a Single Property Website for the properties you would like to list using the information from the Internet. Step Write Blog about to theCraig's Property usingthe theWebsite HTMLHTML code Code from the Single I will 3: then postayour property List using in order to enhance theWebsite. Search Engine capabilities. I will also give you access to posting to Craig's Property List with this tool as well. I am then going to Optimize the Website by writing 5 separate blogs: CALL Subdivision THE SELLER "Hi Mr.City Smith I am calling regarding your property for sale at 123 Main Street. I Zip Code Estate agent with XYZ Realty, and no I do not want to list your am a Real School District home (ha ha). I simply would like to partner with you in marketing your Parks and Recreations to buyers that areincrease looking your in your area.ofMr. Smith I brought Mr.home Smithdirectly this exposure will definitely chances selling yourifproperty, you a buyer would a commission for that I handle the I can and maybe we can evenyou addpay the me commission in the price, yourifcall on that.allWhat get them Approved withwith myyour lender? In theit can dopaperwork, now is send open you a escrow link to theand website, it is not live yet, but permission beevent - whatthat is your email?" youbest would like to list your property then I can help you with that as well, and we can discuss at that time the additional exposure. First let me If we all know FSBO's program: will eventually list their home with an Agent, why not preempt explain mythat marketing their decision and help them with 30 minutes worth of work enacting the principle of I am going to build a Website exclusive to your property that will auto feed to all Reciprocity? thethis major search engines, such and I willWebsites also giveper you work system 1 hour each day and as youZillow will gain 10Yahoo. FSBO listing access to days the back endwill of have the website so you can track Hits, photos, month. In 90 time you 30 new Optimized Websites, 150 add Activerain blogs, 150 Localism check statsBlogs etc. and 150 Outside Blog posts which will greatly enhance your Internet exposure. Where to Begin www.roboform.com this program is perfect for the tedious process of signing up for all the asset manager portals on the internet. Buy a list of Asset Managers with Links, this is the best one I found http://listbankrepos.com/reo-assetmanagers-list.aspx Here are a few ADVANCED COLLATERAL SOLUTIONS www.acslinks.com 877-227-1600 CLEAR CAPITAL www.clearcapital.com 530-550-2500 INTEGRATED ASSET SERVICES (IAS REO) www.iasreo.com 303-770-1976 MD WEBB & ASSOCIATES www.mdwebbinc.com 949-474-0599 REO.COM www.reo.com TITANIUM SOLUTIONS www.titaniuminc.com 800-500-1733 CALIFORNIA REO MANAGEMENT www.calreo.com BPO DIRECT (FREDDIE MAC) www.bpodirect.com 800-972-7444 EVALUATION SOLUTIONS www.evalonline.com 904-425-1300 Clear Capital: www.clearcapital.com First American: www.farvv.com Ocwen: www.realtrans.com Now What? Instead of calling and asking for bpo's or listings - Send a SHORT email (the shorter the better). The worst thing you can do is blindside an asset manager with a phone call asking for listings. The majority of AM's do not pick up their phones for that reason alone and if you leave a message it is surely to be erased. Back to the emails - You NEED to read this: Send them early Monday morning just before the AM has arrived to work. The email will not get buried below the hundreds of other emails in the inbox - It will stand alone at the top and if it is the first email the AM reads that day you will may have caught them before they read the email about the copper being stolen out of another house and now their day is ruined. If you are going to buy a list of contacts (I really do not like this trend) be sure to get email addresses - The phone numbers are worthless. Recap - “The Process” You earn a Listing Opportunity Go out take a couple pictures of the exterior of the property prior to the appointment Build a website (automatically builds listing presentation too) Give a Killer digital listing presentation Knock out the competition Get the Listing Now take high definition pictures of the exterior and interior Order a Custom text-code sign rider Post to all your Social Networks Write a Blog using the Top 5 Home Search Key Words Subdivision, City, Zip, High School and Elementary School Email the Blog to your Seller with a Screen Shot of it on the first page of Google Post to Craig’s List twice a week at a minimum Email every Tuesday and Every Friday the HITS from the website and your blog Contact Information Mark Taylor, CMPS CDPE REDS Licensed Mortgage Planner CE Instructor – Arizona and California Amerifirst Financial, Inc 15111 N. Pima Road, Suite 110 * Scottsdale, AZ 85260 Cell 602-758-7425 [email protected]