Transcript Common Management System - California State University

ECS Technology Breakfast
Green IT
Sustainability, Productivity, and
Economy
April 9th , 2009
Amir Dabirian
Vice President For Information Technology
Chief Information Technology Officer
What are you missing?
“Impact of Technology”
220,141,969 Internet users as of June/08, 72.5% of the
population, according to Nielsen//NetRatings.






73% of online users read a blog
53% join social networks
45% have started a blog
83% have viewed a video online
39% subscribe to RSS feeds
36% think more positively about companies
that have blogs
Did you know?

More than 1000 health-harming chemicals used in
electronic products.

The rapidly growing carbon footprint associated with
information and communications technologies,
including laptops and PCs, data centers, computing
networks, mobile phones, and telecommunications
networks, could make them among the biggest
greenhouse gas emitters by 2020.
Did you know?




Each year, we scrap 400 million units of electronics in
the US.
In 2008, Americans bought an estimated 32 million
digital TVs and 302 million computers.
CRT Monitors and TVs contain between four to eight
pounds of lead per unit.
The EPA estimates that in 2005, the U.S. generated
2.63 million tons of e-waste but only 12.5% of that was
collected for recycling.
Circle of Poison
E-waste to China and Back





A large portion of e-waste in U.S. is not recycled here – it is
shipped to developing countries
In one e-waste processing region of China
 Over 80% of children have lead poisoning
 Water is unsafe to drink
 Workers have very high levels of toxins in their bodies
Metals recovered from e-waste recycling have high levels of lead
Those metals are used to make jewelry which is shipped back to
the U.S. for sale
Much of this jewelry is made for children
Did you know?

EPA reports (per year)
–
–
–

1 car generates 5 tons of CO2
1 computer generates 1200 KWH 1680 lb CO2
1 Acre of trees to absorb 4 tons of CO2
1 KWH  1.4 lb of CO2
Green Computing?





Reduction of e-waste
Reduction of fossil fuel and power
consumption
Reduction of organization carbon footprint
Advocacy and education programs
Helping enterprise reduce costs through
more efficient processes
Reduction of E-Waste
“Sustainable IT”





Implementing EPEAT (Electronic Production
Environmental Assessment Tool) purchasing
requirements
EPEAT - Three Tier system which evaluates
electronic products in relation to 51(23 required
and 28 optional) environmental criteria.
EPEAT Bronze – Meets all 23 required criteria
EPEAT Silver - Meets all 23 required and 50% optional criteria
EPEAT Gold – Meets all 23 required and 75% optional criteria
EPEAT – Environmental
Performance Categories
Required
Criteria
Optional
Criteria
Total
Criteria
Environmentally Sensitive Materials
3
8
11
Materials Selection
3
3
6
Designed for End of Life
6
5
11
Product Longevity/Life Cycle Extension
2
2
4
Energy Conservation
1
3
4
End of Life Management
2
1
3
Corporate Performance
3
2
5
Packaging
3
4
7
Category
Reduction of Power
Consumption




More efficient power supplies, batteries and
equipment
Better system power management (shutting
down systems and components when not
used)
Better optimization of systems and equipment
Alternative method of thinking via new
technologies
Reduction of Power
Consumption



CSUF has implemented a workstation power
saving method – automated stand-by policy
Faculty/Staff systems go on stand-by after 60
minutes of inactivity.
Resulted in a decrease of about 50% from
normal scenario.
Green Data Center



As of 2006, the electricity use attributable to
the nation’s servers and data centers was
61 billion kilowatt hours(kwh) or 1.5 percent of
total U.S. electricity consumption.
Data Center electricity usage doubles every
9-24 months.
IDC estimates that more than 20 million
servers are underutilized, each one emitting
4 tons of carbon dioxide annually.
Green Data Center Strategies

Server Virtualization
–
–

VM-Ware
Multiple Virtual Servers using a single physical
server
Benefits
–
–
–
Maximize Physical Space
Maximize CPU Utilization
Easier Administration and Maintenance
Green Data Center Strategies

Optimize Data Center Architecture
–
–
–
–
–

Scalable power and cooling
Row-based cooling and layouts
High-efficiency Uninterruptable power supply(UPS)
Higher voltage input sources (240/480V)
Variable-speed drives on pumps and chillers
Benefits
–
Exhibits a 40% decrease in electrical consumption
CSUF Data Center: CPU Load
What is New in Technology?
Leveraging New Technology

SaaS - Software as a Service
–


Cloud Computing
Social Networking
–



Google Applications, TurboTax,
Salesforce Automation
Facebook, YouTube
Web Conferencing
Portals
Business Intelligence
Leveraging New Technology?
“Web Conferencing”
Web Conferencing
Virtual Computer Lab

Virtual Computer Lab
–
–
–

Desktop Virtualization
Application Virtualization
Storage Consolidation
Benefits
–
–
Optimize CPU utilization
Longer life cycle for electronic equipment
Equipment Refresh


EPEAT Purchasing Plans
@CSUF
–
Replaced all of Faculty/Staff computers in past year
and a half (over 2000 computers)


–
EPEAT Gold standards
Systems are 15-30% more efficient
Replaced all CRTs (over 600) with LCD panels
Printing Strategies


Reduction of Printers
Going Paperless
–
–
–



Electronic newspaper and flyers
Robust email system for faculty/staff/students
Adobe PDF writers
Copiers with PDF scanning capabilities for
electronic replication
New Xerox printers with 100% recyclable inks
Amazon Kindle
Printing Strategies
References

Balakrishnan, S., Spicer, D. Z. “Climate Change, Campus Commitments, and IT.” Educause
Center for Applied Research. Research Bulletin Vol. 2008, Issue 20. September 30, 2008.

Belady, Christian, ed. “Green Grid Date Center Power Efficiency Metrics: PUE and DCIE.” The
Green Grid. 2008.

Boccaletti, Giulio, Loffler, Mark, and Oppenheim, Jeremy M. “How IT Can Cut Carbon Emissions.”
The McKinsey Quarterly: Information Technology. October 2008. McKinsey and Company.

California Green Innovation Index.

“Data Center Energy Forecast: Final Report.” 29 July 2008. Silicon Valley Leadership Group.
2008.

EPA Report to Congress on Server and Data Center Energy Efficiency Appendices. August 2,
2007.

“E-Waste: The Exploding Global Electronic Waste Crisis.” October 10, 2008. Electronics Take
Back Coalition.

Fact Sheet on National Data Center Energy Efficiency Information Program U.S. Department of
Energy (DOE) and U.S. Environmental Protection Agency (EPA) March 19, 2008.
References

Fanara, Andrew. “Global Trends and Opportunities for Energy Efficiency.” Datacentre Energy
Dynamics. Lifecycle Energy Efficiency Conference / Expo. London 2007.

Fanara, Andrew. “Navigating Our Environmental Future.” Environmental Protection Agency.

“Green IT: Why Mid-Size Companies Are Investing Now.” InfoTech Research Group.

GreenerComputing Staff. “Cisco’s Unified Computing Takes Virtualization to New Level.” March
17, 2009. GreenerComputing. March 20, 2009. http://www.greenercomputing.com/print/32829

GreenerComputing Staff. “U.S. Government Mandates EPEAT Purchases.” 9 January 2008.
GreenerComputing. 4 April 2009.
http://www.greenercomputing.com/news/2008/01/09/us-government-mandates-epeat-pcpurchases


“IBM Information Infrastructure to meet new emerging green initiatives and needs in IT.” IBM
Storage Solution. IBM.

“Leaving Our Mark on the Planet.” Green Fingerprints. 2008. Center for Digital Education.
eRepublic, Inc. 2008.