Transcript GO SOLAR Outreach Committee Meeting 9 12 2012

Welcome
Go SOLAR Outreach Committee
Meeting
September 12, 2012
Target Audience for
Public Relations Campaign
October – February 2013
• Residents and businesses owners
• Share Go SOLAR information at all their city community events,
board advisory meetings, chambers of commerce, etc.
• Visit Partner Resources for all marketing materials
Target Audience for
Trainings and Workshops
City Name: _______________
City PIO Name: ________________
Training Program
Target Audience
Existing city distribution lists or resources
On-line Permitting Training – Building Officials
Building Officials
Zoning Officials
Plan Reviewers
Inspectors
On-line Permitting Training - Solar Contractors
and Customers
Solar Contractors
General Contractors
Electrical Contractors
Solar Rights Workshop
HOA’s of Single Family Residential Communities
Small Businesses
(No High Rise/Multi-Family)
Solar Financing Workshop
Single Family Residential
Small Business
October – December
Please submit your
information!
Coordination
• Work collaboratively with partners to use the marketing
materials we develop to reach target audiences.
Examples of how partners will do their part:
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Include information and articles into their e-newsletters
Email blasts
Hang posters in each partner city
Go SOLAR Outreach will coordinate venue with each partner city
or group of partner cities to establish the educational event/
workshop location(s).
Cities Interested in
Planning Events - Zones
North Zone
• Deerfield Beach, Coconut Creek, Pompano Beach, Hillsboro Beach,
Unincorporated Broward County
Central Zone
• Fort Lauderdale, Lauderdale-by-the-Sea, North Lauderdale,
Oakland Park, Tamarac, Sunrise
South Zone
• Dania Beach, Davie, Hallandale Beach, Miramar
Locations –
Cities that Offered Their Facilities
North Zone
• Coconut Creek, Deerfield Beach
Central Zone
• Fort Lauderdale, Sunrise
South Zone
• Miramar, Davie
Meeting Dates
Suggested Dates for Partner Cities
Community Events
• October – February 2013
Marketing Materials
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Displays / Exhibits
Bus Signage / Advertising
Radio public service announcements
Promo items
Specific flyers for HOA, Standardized Permitting, Financing, and
Interconnection.
• PowerPoint presentations
Marketing Materials
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Electronic newspaper banners
Fact sheets
Social media
Web hot buttons / web banners / plasma displays
Press releases and articles
Email blasts with Go SOLAR information
Go SOLAR e-newsletter (recognition of partners)
Go SOLAR Website
In-kind from the Cities
• Please provide the hours you spend on
Go SOLAR to your city’s Point of Contact.
SolarFest 2013
• We need your help.
Join the SolarFest
Planning Committee.
New Business
Questions?
Contact Us
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Web - www.broward.org/gogreen/gosolar
email - [email protected]
Facebook - @BrowardCountyEnvironment
Twitter - @BrowardEnv
You Tube - @BrowardEnvironment