Transcript Document

SMI in Britain
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NEWSPAPERS AND MAGAZINES
Newspapers and magazines were the first media. However, earlier
newspaper circulation limits their transportation and distribution, illiteracy
and censorship. But over the past two centuries, increased educational
system, the removal of censorship, new printing technology and small
size of the British destroyed these difficulties and created a system of
independent print media.
National newspapers
National newspapers in Britain - it is newspapers that are delivered to all
regions of the country in one day, including weekends. Most newspapers
postman delivers directly to the threshold of subscriber. Well-developed
internal transport and communications system is relatively small country,
allowed to develop a unique system of national publications, in contrast to
the situation where the huge size and geographic features of countries
are often the major noise.
The beginning of the twentieth century was the era of newspapers, mass
circulation produced, and dynasties owners of newspapers, for example,
Narmsvorta and Arthur Pearsona. Between them was a brutal competition
for market share. "Morning Herald" Pearsona, which was later renamed
the "Daily Express", was created in 1900 to compete with the "Daily Mail"
for the market the lower strata of the middle class. Later, "Daily Express"
changed direction, becoming the first 50 years of newspaper for the
working class in order to attract more readers.
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REGIONAL NEWSPAPERS
Regional or provincial newspapers - the newspapers that go
outside of London. Eliminating the national printing industry,
London itself has one main newspaper ("Evening Standard")
with a daily circulation of about 476,000 copies in addition to
about 100 local weeklies, dailies and evening papers that come
in the areas of Greater London.
Periodicals and journals
In the UK there are over 7,000 different periodicals and
magazines that are published weekly, monthly or quarterly.
They cover the vast majority of business interests, professions,
sports, hobbies and interests, and are intended for different
markets and levels of education. It is very difficult to break into
this established market with something new. Some attempts, of
course, can succeed, but the vast majority do not succeed. For
example, in Britain there is no color magazines with news,
because they could not compete with existing television and
magazines.
RADIO AND TELEVISION
 Experimental broadcasts were made in the late
nineteenth century and early twentieth systems
have been improved. After a period of limited
public access State Broadcasting Company
was founded in 1922, when it created the
British Broadcasting Company (British
Broadcasting Company) led by John Reita
(John Reith).
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BBC
Air Force based in London, but has a studio and
television equipment throughout the country that
provide a network of national and regional television
channels and radio stations in the UK. Air Force was
established by royal decree, it is managed by a board
of directors which is responsible for monitoring the
structure and relevance of programs. Directors are
appointed by the monarch on the advice of the Prime
Minister, and assumed that they add an element of
independence in the organization of the Air Force.
Daily work of the corporation is controlled by the
general manager, who is chosen by the Board in
collaboration with the Prime Minister.
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ITC
The Government's reform of broadcasting in 1990
greatly influenced the independent television and
radio. In place of the IBA came to ITC (Independent
Television Commission), which controls the
independent television companies (including cable
and satellite television) and consists of governmentappointed directors and members of the commission.
ITC does not make the program. In addition to
monitoring the satellite and cable TV, it issues licenses
and monitors the translational companies that are
responsible for the production of programs for the two
main commercial channels - ITV / Channel 3 and
Channel 4.
ROLE OF TELEVISION
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TV - an influential and dominant mass media in modern
Britain, as well as a very popular entertainment. Over
99% of the population have television sets, of which
about 95% - non-ferrous, and more than half of all
households have two or more TV. Some people prefer to
rent rather than buy a TV, because in this case they are
free of charge, repaired and maintained in working
condition.
A large number of programs displayed on the television,
made in the UK, although there is a significant number of
American TV series. A handful of programs - Australia,
New Zealand and Canadian production. Programs are
largely English-speaking, if the same foreign language
film - it duplicates or add captions.
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