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Case Study on Magic Moments The name “Magic Moments” is more than just a name. It spills the magic that lets you sweep off your feet and you find yourself dancing on the beats without drum. We came across this stunning brand and were handed over with its Facebook promotions and Creative activities. Playing with such a prominent brand wasn’t an easy way out but our team of splendid experts performed out of the box solutions to ring the bells of the brand. Launched in 2006, Magic Moments vodka is rapidly moving to the top of its category. With its stylish packaging and cool attitude, it has been ruling the heart of people from young to old generation. The moment people dive into its spell, they lose themselves in its charismatic taste. The real magic is also happening with presence of its Facebook page which ties the heart of people with its status updates and news. Client: Magic Moments Timeframe: From 9 Oct 2011 till now Concept: Since 2011, this brand has been reaching out classy and suave drink lovers as prior to this, there was no user engagement on social media platforms. Case Study on Magic Moments Target Market: Anyone who is fond of drinks/pubs/bars Output Delivered: • Social Media Optimization through Facebook • Increase in number of likes • Running Ad Campaigns & Contests • Digital Marketing • Facebook Applications • Creatives •Our Accomplishments: • We started our operations with only 300 likes. At present, this magnificent brand has got more than 3, 00,000+ Likes and Active Members. • The active members have been increased by 20% on FB. • The visit on the website has been increased by 250% through social channels. Case Study on MyCity4Kids Every child is special and Mycity4Kids makes children more special and accentuate. This superb website came into existence with formation of ideas like providing everything from a playground to school, and hobby to sport classes under one roof to parents for their children. The main challenge was to let the parents explore what their city has best to offer in terms of facilities to their children. It works more like a marketplace where parents can easily find out about existing and upcoming summer camps, workshops, sports complex etc and pay online or through cash. Client: MyCity4Kids Timeframe: From November 2010 till now Concept: Providing a local business directory for kids to parents Target Market: Expecting & Young Parents, Newly born and grown up babies Conti… Tasks Undertaken/Work Delivered: • • • • • • • SEM PPC, SEO, SMO Online Media Buying Facebook Portal Development & Maintenance Banner Designs Newsletter Initial Stats: • • • In the first year, the numbers of visitors were 30,000 from SEO campaign and 24,000 from PPC campaign. The total number of unique visitors was 72%. In the second year, the numbers of visitors were 90,000 and unique visitors were 81%. The total traffic generated was increased by 15%. Conti… • We also emphasized on 100 SEO keywords out of which, 70% were listed amongst the top 10 keywords from the year 2010 to 2012. • We focused more on keywords like Kidsplayschool, Playschoolindelhi, KidsWorkshops, KidsSummercamps etc. Our Accomplishments: • We are able to generate the average traffic naturally of more than 52,000 visitors per month. • Our social media campaign led to average page view of 56. • In first Google update, the page ranked at the position of number 3. • We are able to increase the fan base by 62000+ Active members. • The average monthly traffic was increased by 1.7 lac users. • The active members have been increased by 15% on FB. • The user engagement at present is 13%. Case Study on TetraPak Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with customers and suppliers, it provides safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people. The main challenge was to develop a new website as old website was lacking a certain simplicity that elegance requires. It was also lacking in definite skew that takes you toward a modern brand. The old website didn’t have the genes to stand for a global brand. Client: TetraPak Timeframe: From January till present Concept: Designing a website that matches up with Global standard and more consumer centric Technologies that made a difference here are: PHP, WordPress, HTML, CSS, JavaScript, Flash, Jquery Target Market: Mothers Conti… Work Delivered: • Infographics • Facebook Ads • Facebook Applications • Content Moderation • Contest Creation • Mini website development • Creatives • Newletter Our Accomplishments: • In the time span of 2.5 years, the fan base has been increased by 3, 00,000. • The traffic from FB has been generated at 6%. • The percentage of active members on Facebook is 5%.