Transcript No Slide Title

Broadband Home Fall 2000
Welcome and
Industry Perspective
Sandy Teger and Dave Waks
System Dynamics Inc.
brought to you by
pulver.com
Copyright © 2000
Goals of the conference
•Understand what’s happening
–In the market today
–Emerging for tomorrow
–Relevant across industry sectors
•Surface issues to be worked on
•Encourage collaboration across industry sectors
–Ask us for introductions
Slide 2
Conference Themes
•The Broadband Home is “The Next Big Thing”
•Technology is sexy only for techies
–It’s really all about applications and content
•Minimize customer hassle
–Should be easy to learn and use
–Customer needs help in installation and support
•We’ll grow the pie faster by working together
–It’s not a zero-sum game
–It hurts us all if products and services don’t
work together and disappoint the customer
Slide 3
It’s “The Next Big Thing”
•“Broadband: The $1 Trillion Bet”
–(Fortune 10/9/2000)
•More than just PCs and high-speed Internet
•Transforms our lives
•Impacts many industries (infrastructure,
products, services, content, applications)
•Global
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The Emerging Broadband Home
ISP
Services
Broadband
Access
Home
Gateway
Cable Modem
DSL
Fixed Wireless
Fiber
Satellite
Slide 5
Transforms Our Lives
Fast access to
information,
shopping,
entertainment,
education
Untethered
access to
content
Games
and
software
Voicemail,
“follow me”
service, PBX
extension
Video on
demand,
enhanced TV
Audio
& video
content
Transparency
in and out of
home
Personal
radio and
music
Slide 6
Interconnected Industry Sectors
Applications and services
Broadband
Access
Networks
Backbone
Networks
Content
Home
Networks
Home
Gateways
and Servers
Broadband
Appliances
Hardware and software enablers
Slide 7
Global
•Broadband access happening everywhere
•Broadband Home Report subscribers
–70 countries
–21 countries with 20 or more subscribers
•Conference delegates
–17 countries
Australia
Belgium
Bermuda
Brazil
Canada
Germany
Hong Kong
India
Israel
Italy
Korea
Mexico
Netherlands
Sweden
Switzerland
United Kingdom
United States
Slide 8
Participating Companies
2Wire
3Com
AirSwitch
AP Engines
AT&T
Blueprint Ventures
Brink's Home Security
Broadband Access Systems
Broadband Gateways
BroadbandLiving.com
Broadcom
CABA
CableLabs
Cahners
Canal+ Technologies
Ceon
Cisco
ClearBand
Coactive Networks
Com21
Comcast
Concurrent Computer Corp.
CyberManor
EarthLink
Efficient Networks
Emperative
Enikia
Ericsson
Excite@Home
Geocast Network Systems
Gilat Satellite Networks
Global IP Sound
Hewlett-Packard
Home Phoneline Networking
Alliance (HomePNA)
HomePlug Powerline Alliance
(HomePlug)
Hughes Network Systems
IBM
ICTV
Ignite Sports Media
Incanta
Inktomi
InnoMedia
Slide 9
Participating Companies - 2
Intel
Into Networks
Invensys
Ishoni Networks
iSKY
Kobalt Interactive
Lauder Partners
The Lightspan Partnership
Massive Media Group
Microsoft
Motorola
M-TEC WIRELESS
Music Reports, Inc.
Netpliance
NorthPoint Communications
OpenTV
Pace Micro Technology
Portal
Proxim
Qwest Communications
RadioCentral
RespondTV
RioPort
Sandstream Communications
Sega.com
ShareGate
SoftBook Press
Sony Online Entertainment
Sprint
System Dynamics Inc.
Telcordia Technologies
Telocity
Texas Instruments
TiVo
Trident Consulting Group
Ucentric Systems
Verizon
ViaLight
Vicinium
Winfire
Wink
YAS Corporation
Zatso
Slide 10
It’s Just Starting
•Focus has been on installing BB access,
hooking up one PC
•Future is
–Home networking
–New appliances
–New applications and content
–Making it all work well together
–Making it simple for “real folks”
Slide 11
Conference Themes
•The Broadband Home is “The Next Big Thing”
•Technology is sexy only for techies
•Minimize customer hassle
•We’ll grow the pie faster by working together
Slide 12
The Dream
“They walk into a store, buy a device -fully loaded -- bring it home, plug it in,
and they’re ready to rock & roll.”
Dan Somers, CEO AT&T Broadband
on his dream experience for consumers
Fortune 10/9/2000
Slide 13
One Family’s Experience
•Our “quasi-broadband” home
•Rewired for broadband in 1996
–PCs
–Telephones
–Audio and video
•Illustrates today’s realities
Slide 14
First, Some Background
•Sandy and Dave
–Math degrees
–Assembly language programmers
–Always worked in technology
–Always fascinated by “the next big thing”
–“Walk the talk”
•Dave
–Hands-on
–“If I can’t buy it, I’ll build it”
–“Keeping it working is half the fun!”
•Sandy
–“What can it do for me?”
–“It drives me crazy when it doesn’t work!”
Slide 15
Our Quasi-broadband Home
The Broadband Home
Much of the technology is available now
-- but it’s too damn complex!
•Skill and time to set it up
•Needs sophisticated trouble-shooting skills
•Seemingly simple things are hard to do
Slide 17
Industry Challenges
•Make it easy for the user
•Allow flexibility without increasing complexity
•Satisfy both early adopters and mass market
•Facilitate interworking of products and
services
–Needs to be “a symphony, not a solo”
Slide 18
Some Specific Challenges
•Accommodate diversity in the home
•Get wireless networking into the market
•Engineer for traffic before the customer
complains
•Make it easier for application and content
developers
Slide 19
Diversity in the Broadband Home
•One broadband access network from many
choices
•Multiple devices
–Each suited to application and room
•Multiple home networks
–Wired and wireless each have place
•“One size fits all” won’t work
Slide 20
Wireless Networking
•Very attractive home networking solution
•Too many competing flavors
•Reconcile home and office
–Like to use same wireless LAN in both
•Reconcile personal area network with home
network
–Will Bluetooth step on wireless LANs?
•Broadband home is more than PCs
–Need to provide adequate bandwidth
–10 Mbps for PC-to-PC communications
–25 Mbps for video distribution
Slide 21
Deliver On The Promise
•Broadband isn’t living up to the hype
•Congestion is a reality in every network
•Many points of congestion - not just in first mile
–The user sees the weakest link
•Doctor Erlang worked it out in the 1920s
–Telephone traffic measured in Erlangs
•Networks need “traffic engineering”
–Many telephone people have it in their blood
•Everyone needs to learn it and apply it to
satisfy the customer
•Shouldn’t promise “50 times faster” until we
can deliver it
Slide 22
Make It Easier for Content Developers
•New applications and content are central to
long-term success
•Video is most attractive broadband
application, but production is expensive
•Diversity fragments opportunity
•Need to work together to simplify
development environment
•Applaud multi-vendor efforts to encourage
content development
–The Broadband Content Delivery Forum
–“The Bandies”
Slide 23
Making “The Next Big Thing” Real
•Reduce complexity
•Facilitate new applications and content
•Collaborate between sectors
Let’s Work Together to Speed The Reality!
Slide 24
Conference Logistics
•Schedule
–General sessions
–Breakout sessions
–Tracks
•“Internet lounge” in Balboa room
–Email, Web access
•Breakfast, lunch and breaks in Portola Suite
and hotel restaurant
•Party Wednesday night at Kuletos Trattoria
–Bus operating 6:00 to 10:00
•Feedback please!
– Dave, Sandy, pulver.com staff
Slide 25
Follow-on Broadband Home Events
•BBH Spring 2001
–February 27 - March 1
–Miami
•BBH Europe 2001
–May
–Amsterdam
•For more details:
www.theBroadbandHome.com
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