Transcript Document

Love My Credit Union Rewards
Auto Program Bundle
Overview
Overview
The Love My Credit Union Rewards Auto program bundle offers credit union members
great discounts from GM and Credit Union Auto Club.
As a GM Premium level participant, your credit union will receive instant auto loan
leads when your members request a GM Authorization Number for the discount.
In addition to the great discounts for your members, your credit union is also eligible
to receive marketing reimbursements from the Credit Union Auto Club program.
The program can help your credit union improve membership value and your bottom
line by linking the exclusive discounts to your core products and services.
2
GM
Credit Union Member Discount
Credit union members can purchase NEW
Chevrolet, Buick and GMC vehicles at a
discount, which is a percentage based
discounted price. The Credit Union
Member Discount from GM can be
combined with most current incentives to
save even more.
•
•
Fixed price, non-negotiable
Not compatible with subvented rate
financing
Credit Union Benefits
•
•
•
•
•
•
Employee pricing for credit union
employees that own a non-GM make
vehicle
Loan links on GM microsite
Custom inserts and take ones
Custom size web banners
FREE marketing materials for statement
mailings, newsletters, website and lobby
distribution, and more
Weekly summary of member activity
Plus, Real-Time Loan Leads!
Loan Link
Credit unions can now easily provide their
loan link to Love My Credit Union Rewards
• Easy access to your loan app or
loan page
• Drive more auto loans
3
Credit Union Auto Club
Credit Union Member Discount
Roadside assistance program created
exclusively for credit union members.
Provides unparalleled service at a great
value to assist members with roadside
emergencies.
• Members are covered in any noncommercial vehicle they travel
• Professional customer service team
24/7/365
• 10 mile tow radius
• Lockout/Flat Tire/Out of Fuel Assistance
• Plans start at $47.00 per year / $91.00
for a family plan up to 6 people
Credit Union Benefits
•
•
•
Great link to auto loans
Promote the added-value of
membership
Use as a promotional tool to drive auto
loans, new membership, or employee
rewards
•
•
•
Discounted pricing offered to credit
unions when using as a promotional
tool
FREE marketing materials to promote
the program
Marketing reimbursements
•
•
•
•
•
Individual Plan = $5.00
Individual +1 = $6.00
Family plan up to 4 = $7.00
Family plan up to 5 = $8.00
Family plan up to 6 = $9.00
Marketing Requirements
•
Quarterly member communication
– Complete at least one member communications each quarter for four quarters,
annually.
If your credit union is also enrolled in the TurboTax program, it must be marketed in Q1 only in addition to the
marketing requirements for the Auto bundle program. Please see the TurboTax marketing requirements
Member Quarterly Communication Tactics
 Quarterly paper statement inserts or e-statement onsert, must reach at least 95%
of members. (Text only statement messaging is not acceptable to meet
requirement).
 Direct mail promotion to at least 75% of members.
 Quarterly newsletter article and/or ad, must reach at least 95% of members.
 Email marketing message – can be used to fulfill one quarterly requirement if credit
union will email to at least 50% of members. If credit union will email to 75% or
more members, this tactic can be used multiple times.
 Program banner and URL link on home banking/online banking pages for at least
one quarter. Can only be used to fulfill one quarterly marketing requirement. This
option is in addition to the web banner requirement.
5
Marketing Requirements
•
Website Promotion
– Multi-partner banner placed on credit union website, preferably home page,
within 30 days of enrollment and continuously thereafter.
•
Lobby Promotion
– Place program lobby materials (paper or digital) in all credit union lobbies
within 30 days of enrollment and continuously thereafter.
•
Employee and SEG Communication
– Include program information in human resources new hire and employee
group packets within 60 days of enrollment and ongoing thereafter.
6
Additional Marketing Suggestions
•
Additional banner location suggestions
 GM and Credit Union Auto Club
• Loan page
• Rates page
• Member discount page
• Member benefits page
• Insurance page
•
Additional Communication Tactics
 Utilize social media to enhance quarterly marketing requirement i.e. Facebook,
Twitter, Blog, mobile app marketing
7
Marketing Reimbursements
•
Credit Union Auto Club
– Credit union is eligible to receive $5.00-$9.00 for each membership purchased
• Individual plan – $5.00 marketing reimbursement
• Individual +1 plan – $6.00 marketing reimbursement
• Family up to 4 plan – $7.00 marketing reimbursement
• Family up to 5 plan – $8.00 marketing reimbursement
• Family up to 6 plan – $9.00 marketing reimbursement
8
Marketing Materials
•
•
CUSG provides FREE marketing
materials and marketing support
to all enrolled credit unions
Marketing materials include
– Website banners
– Lobby materials
• Paper and digital
– Statement inserts
– Email messaging
– eStatement,onserts and
messaging
– Newsletter messaging
– Social media messaging
9
Enroll Today
• Visit the Partner Center at LoveMyCreditUnion.org and click
on MyDashboard to enroll
10
Learn More
•
Subscribe to our monthly Love My Credit Union Rewards newsletter
•
Visit our exclusive Partner Center site for credit unions and
leagues/LSCs
•
We have a dedicated team of Client Service Representatives, Client
Managers, and National Business Consultants, all here to serve you.
Contact us at [email protected]
11