Transcript Private Offer - LoveMyCreditUnion.org

2010 GM Private Offer
September 10, 2010
Overview
• Limited-time additional discount from GM offered
“privately” to credit union members
• Opportunity to use the private offer and existing GM
credit union discount as part of a year-end marketing
campaign to drive auto loan growth
• Incorporates credit union feedback and lessons
learned from prior programs to strengthen and
improve the offer
2
Private Offer
• Private offer timing: 11/2/10 – 1/3/11
• Available to targeted membership of specific credit
unions
• Private Offer incentive of $1,000
– Offer is in addition to GM CU Member Discount
– Stackable with other GM public incentives
• Eligible 2010/2011 MY vehicles:
–Chevrolet Silverado
–Chevrolet Avalanche
–GMC Sierra
–Chevrolet Impala
–Chevrolet HHR
–Buick Lucerne
Flexibility to focus on a
given vehicle(s)
depending on market
and members targeted
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Benefits
• Credit Union
– Auto loan growth and member loyalty
– Auto loan campaign materials
– Value-add to auto loan program via the private
offer and standard GM credit union discounts
• Member
– Low credit union auto loan rate
– Discounts, because of credit union membership,
on new GM cars and trucks
4
Implementation
•
Identify a group of members that are most likely to be in-market for a
new car. Example targeting:
– New auto loans 60-90 days from maturing
– Used auto loans 60-90 days from maturing and those already matured
within the last 24 months
– Members in equity positions on homes and/or autos
– Focus on non-GM owners / conquests
•
Private offer discounts codes will be provided based on the size of the
targeted group of members
•
Send a unique code to each member within the target group
– Direct mail/email to be in-home first week of November
– Two e-mail follow-ups late November and mid December
5
Member Redemption
• Pre-approved loan from credit union (best effort possible)
• To take full advantage of the offer, credit union members
will need to provide dealership personnel with two codes:
– The standard GM credit union member discount authorization code
which members will need to secure from lovemycreditunion.org
and write-in on their direct mail/email piece
– The unique private offer program code which will be pre-printed on
the direct mail/email piece
6
Support We Will Provide
• Ready-to Use Marketing Materials
– Private offer letter, post card and email
– Banner ads
• Customization and campaign execution
services available
7
Support We Will Provide
• Implementation Kit
–
–
–
–
Program overview and checklist
Marketing and implementation calendar
Direct mail creative elements
Website banners for linking to the GM credit union member
discount save page
– Modeling/targeting criteria suggestions
• Phone and email support, plus assistance from your
Invest in America National Business Consultant and
League
8
Launch Calendar
Key dates requiring credit union action
Extended
to 10/15
9/10-30
10/1
10/1
10/15
11/2
11/19
&
12/15
1/3/11
Webinar
Enrollment
Period,
mail
counts will
need to be
provided
during this
period
Creative
provided
to CUs
for direct
mail
piece
Program
Codes begin
to be
provided to
CUs
Last day for
CUs submit
non-template
creative for
approval
Private
Offer
mail
drop
Recommended
follow-up dates
Program
concludes
9
How to Sign up
• Contact your Invest in America National Business
Consultant (contact information on the next page)
or
• Email us at [email protected] and we will
contact you
10
Enrollment Contact
Information
•
Robert Bearden
(California, Nevada, Oregon, Washington)
800.262.6285 x 751
[email protected]
•
Leslie Norush
(Alabama, Florida, Georgia, Hawaii, Illinois,
Kentucky, Louisiana, Mississippi, North
Carolina, South Carolina, Tennessee,
Wisconsin)
800.262.6285 x 542
[email protected]
•
Curt Belaney
(Connecticut, Delaware, Maine, Maryland,
Massachusetts, New Hampshire, New Jersey,
New York, Ohio, Pennsylvania, Rhode Island,
Vermont, Virginia, Washington D.C.)
800.262.6285 x 543
[email protected]
•
Gary Siegel, National Business Consultant,
Inside Sales
800.262.6285 x 586
[email protected]
•
Colleen Meek
(Alaska, Arkansas, Arizona, Colorado, Idaho,
Indiana, Iowa, Kansas, Minnesota, Missouri,
Montana, Nebraska, New Mexico, North Dakota,
Oklahoma, South Dakota, Texas, Utah,
Wyoming)
800.262.6285 x 530
[email protected]
•
Jaclyn Adamson, National Business
Consultant, Inside Sales
800.262.6285 x 584
[email protected]
11
Q&A
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