Transcript Document

There is no such thing as society. There
are individual men and women, and there
are families.
Margaret Thatcher (1987).
[The myth of individualism] gets in the way
of understanding how the world actually
works. And in doing so it lowers our
chances of success, depresses our pay,
limits our promotions, decreases the value
we create, reduces our ability to get things
done, and even jeopardizes our health,
happiness, and welfare. And it closes off all
the great possibilities of life.
Wayne Baker (2000) Achieving Success
Through Social Capital
Senge’s five ‘disciplines’:
1. personal visions;
2. surfacing implicit models of decision making;
3. developing a shared vision;
4. team learning;
5. systems thinking
understanding how the relationships and interactions
between the elements of the organization and the
environment effect the whole through:
- seeing interrelationships and processes rather than
things and snapshots;
- recognizing that individual ‘cogs’ are not to blame for
poor performance;
- distinguishing which parts of the system have high
impact on strategy and which are only minor details;
- focusing on areas of ‘high leverage’ – the 20% of
things that will make 80% of difference;
- looking beyond solving ‘symptoms’ and ‘outcomes’
through popular ‘quick fixes’ or applying generic
buzzwords.
de Geus defines the successful living company as
having four aspects:
Sensitivity to the environment – an ability to learn and
adapt.
Cohesion and identity – an ability to build a personality
and a community for itself.
Tolerance and decentralization – awareness of its
ecology, its ability to build constructive relationships
with other entities, within and outside itself.
 Conservative financing – an ability to govern its own
life and evolution effectively.
The classical top-down view of strategy versus the emergent or ‘bottom-up’
perspective (Source, Cummings & Wilson, Images of Strategy (2003)).

1. Using figure 6.2 as a
guiding framework, outline
the living strategy
dimensions that you
believe have contributed to
Team Ferrari’s eventual
success?
1. Apply Senge’s “5 disciplines”
and any other frameworks you
think appropriate, to analyse
what makes a group of
musicians, like the one
described above, successful.
2. Why does a group produce
music that is different from, and
often superior to, that produced
by the individuals who make up
the group? (The Rolling Stones
are a good case in point).
3. Can you relate your answers
in question 1 and 2 to how you
might want to develop strategy
in an organization?

1. Why might branches
staffed with living beings
(as opposed to other
technological banking
interfaces) become more
important in a “knowledge
society”?
2. What learning and social
capital might accrue from
these local branches? How
could you feed this learning
and social capital into
strategy development?


1. What is the strategic
value of Mark Wood and
Prudential’s story-telling
approach outlined in this
case?
2. What does the HOPE
mission provide that the
conventional Pru vision
described at the beginning
of the case does not?
1. What strategic benefits
might accrue to the
members of this network?
2. What strategic benefits
might accrue to Deutsche
Bank through their
involvement in developing
and helping to maintain
this network?
3. Can you foresee any
negative effects that might
emerge as WEB becomes
more established? How
would you manage these?

1. Outline the strategic advantages
of the “relational dialogue”
approach outlined in the third
picture in figure 6-6.1?
2. Draw a diagram that shows the
greater range of resources that the
organizations described in Figure
6-6.2 might be able to tap into and
how they are networked together.
What superior capabilities might
this provide that could give little
“folkdevil” networks like this a
competitive advantage over bigger
more established companies?
3. How might bigger companies
also seek to learn from what Matt
and Naked and Folkdevil.com are
advocating in this case?

1. Although the scientist’s did not
arrive at an official “all purpose”
oath, what learning and social
capital might have accrued from the
process of seeking one?
2. Despite this seemingly negative
outcome, can you develop a
strategic story based on these
events that provides a positive
message about the value of what
members of this association do?
3. How did the change in the
strategy making process help the
soldiers get down the mountain even
though their map was flawed?
4. Even though they did not apply
Porter’s frameworks in the manner
that they are generally presented,
why might Power’s managers have
benefited from the practice they
engaged in as described above?

1. Where did Honda and 3M’s
winning strategies described above
come from? …
2. What skills do managers need to
enable winning strategies to emerge
in organizations?
3. In reality, do you think that the
best strategies emerge from the
bottom of an organization, are
instilled from the top down, or both?
4. Briefly describe how Honda’s of
3M’s approaches could be evaluated
according to … Kaplan and Norton’s
balanced scorecard.
5. … do you think Honda’s implicit
balancing of short-term financial
performance with other aspects had
an influence on their development of
the approaches outlined above?
