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mHealth EPSA Annual Reception 2014 Edwin Maarseveen, DG SANCO, European Commission "Mercom Capital Group, a consulting firm, reckons that of the $2.2 billion venture capitalists put into healthcare startups last year, $564m went to m-health businesses." The Economist, 2014 mHealth – Risks ‼ ‼ ‼ ‼ ‼ ‼ ‼ Privacy issues Health inequalities Disruptive economic effects Legal uncertainty Quality assurance Cross-border …… mHealth – potential + Efficiency, sustainability, saving costs + Easier Access + Better Information + Evidence-based and personalised treatment + Economic possibility industry + …… mHealth – part of HC transition Patient involvement/empowerment More support from data and transparency More personalised Health care not a 'stand-alone' sector Less linked to property PURPOSE OF THE GREEN PAPER ON M-HEALTH • The Green Paper on mHealth will launch a debate among stakeholders on what should be done at EU level to release the potential of mHealth in Europe. • It will be accompanied by a SWD explaining the legal framework applicable to health and wellbeing apps →Due to be published during Q1 2014 mHealth – personal statement 1. Mobile will develop fast: HC should use it 2. mHealth similar to health systems transition 3. Biggest thing about mHealth = Big Data