Transcript How WPB Co. Was Started

By: Tim Kubetz
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Started bait making as a hobby 6 years ago
Founded Wildlands Precision Bait Co. with a
three fold purpose
1. To become more skilled in the craft while teaching others
2. To gain insight and experience in running a business
3. To raise money to fund future projects at Wildlands
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Tim Kubetz:
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Dan Wiersgalla:
Co-founder, Hardware installation and
Alex Gajewsky:
Lathe operator and Carving Technician
Co-founder, Production Overseer and
Painting and Finishing Technician
lure assembly
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Necessary to see if business will be profitable
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Contains three main sections
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This section contains your purpose statement
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To raise money for our school by
manufacturing and selling top quality, hand
crafted fishing lures.
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Outlines all the main facts about the business
and how it will operate
Contains four parts:
1. Description of business
2. Marketing
3. Operating Procedure
4. Personnel
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Tells you whether your business will profit or
not
Includes:
Capital spending list
Breakeven analysis
Profit projections
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Started first baits on Oct. 12
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Lures are produced in “assembly line” fashion
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Initial batch was 34 lures. Finished on Jan 10.
Motorized Drying
Wheel
Darth Vadar
The POP-arrazi!!!
Available in four color patterns
Copy Cat:
Baby Bass:
Citrus Shad:
Feelin’ Froggy:
The Disco Dog
Available in three color patterns
Baby Bass:
Copy Cat:
Tablerock Shad:
The Tweeder
Available in three color patterns
Fire tiger:
Baby Bass:
Copy Cat:
In order to insure profit
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Projected price of materials was $1.40 per bait
Labor is donated and thus no expense
Based on competitor prices
• Cost of equivalent factory lures $5-18
• Cost of hand crafted lures $10-50
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All WPB Co. models cost $9 each
1.
2.
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To friends and acquaintances (face to face
sales)
Tackle Stores
Swap meet at the WBFN Representatives
meeting
 Sold 9 lures
 Raised $87 to donate to
the schools project fund
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Streamline production work for more
efficiency
Get our baits into tackle shops to sell
Continue with some of the current models
but also experiment with other styles.
Imagine this: Your walking down the aisles at
Bass Pro Shops, just drooling at all the lures
and wishing you could by all of them. All of a
sudden a familiar sight catches the eye. It’s a
Wildlands Bait Co. logo.
WPB Co. has made the big time!