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Think Big! act small April 24th, 2014 Agenda • Business Intelligence • Market Research • Q&A 1 What is Business Intelligence? 2 Business Intelligence Search Quiz • A selection of TN5 primary business descriptions which has the highest number of Google search results? – – – – – – – – Art = Bookkeeping = Chocolate = Dance = Food = Flowers = Lingerie = Wind Power = 3 Business Intelligence Search Quiz • A selection of TN5 primary business descriptions which has the highest number of Google search results? – – – – – – – – Art = 1.4 billion Bookkeeping = 10 million Chocolate = 211 million Dance = 452 million Food = 964 million Flowers = 213 million Lingerie = 140 million Wind Power = 5 million 4 Business Intelligence Search Quiz • A selection of TN5 primary business descriptions which has the highest number of Google search results? 5 Redefining How You Obtain Business Intelligence 6 Business Intelligence Best Sources • • • Societies Associations Industry Organizations – Research – Publications – Conferences/Conventions Industry Experts – Consultants • Blogs • Newsletters/Emails – Research Firms – Analysts • Financial Firms • Market Studies Industry Profiles Competitive Analysis Publications – Wall Street Journal – Financial Times – New York Times – Major City Publications – "Magazines" 7 Business Intelligence View and Capture Methods • • • • Browsing/Searching Bookmarked pages Email – Email Forwards – Newsletter – Promotional – Google Search Notifications – RSS Feeds Alternatives – Feedly – FlipBoard • visual • mobile solution – Evernote 8 Business Intelligence Recommended Databases • Business Insights Essentials – industry Intelligence tools for sales and marketing efforts. Conducts analysis on hundreds of sources to better understand business issues. • First Research – competitor, industry research and analysis. Company fundamentals and financial research. Industry rankings, profiles, market share data, and company histories. • Hoovers • Plunkett Research • MDDI 9 Business Intelligence Business Insights: Essentials Business Intelligence First Research What is Market Reseach? 12 Redefining How You Obtain Market Research 13 Market Research Readily Accessible Market Research • • • • Demographics Psychographics Purchasing Data Traffic Counts 14 Market Research Recommended Databases – AtoZ Databases – BusinessDecisions – DemographicsNow: database and mapping combining household, market segmentation, consumer purchasing, psychographic, and demographic data. – ReferenceUSA: • • • • • U.S. Business - database contains 14 million companies is verified and regularly updated. U.S. New Businesses – over 50,000 new businesses added each week. U.S. Histrical Businesses – datbase with over 150 million companies dating back to 2003. U.S. Consumers/Lifestyles - database of 203 million consumers to conduct market research. U.S. Standard White Pages - database of 89 million residents to conduct market research and locate friends and relatives. • U.S. New Movers / Homeowners – over 400,000 new movers and new homeowners weekly – Simply Maps 15 Market Research Demographics Now 16 Market Research Demographics Now 17 Market Research Demographics Now – Household Expenditures 18 Market Research Demographics Now – Lifestyle Characteristics 19 Market Research Demographics Now – Lifestyle Characteristics 20 Market Research ReferenceUSA 21 Business Intelligence and Market Research Programs and Networking • Upcoming Events – Fischer Forum Speaker Series Rocket Fizz CoFounders Story – April 30th 6pm Mark Sylvester TEDx/805Connect Launch – May 28th 6pm – Programs Hub101 Entrepreneurial Academy 6 week program starts in June Stock Market Basics Series starts in July Forthcoming - Crafting/Clothing/Home Based Businesses – Workshops Social Media Marketing Made Simple – May 13th 10am Grow Your Business with Email Marketing and Social Media – June 10th 10am Forthcoming – Jobseekers Workshop this Fall – Events Camarillo Chamber of Commerce Business Expo – June 12th 4pm Business Intelligence Luncheon – June 17th 12 noon Camarillo Chamber Women in Business Mixer – June 28th – 5pm Think Big ACT NOW! April 24th, 2014 Thank You! Rob Paulis email: [email protected] phone:805-452-8750 April 24th, 2014