Transcript Slide 1

Facebook for Clubs
Is YOUR Club on Facebook?
What Choices Do Clubs Have?
• Clubs can create two different types of
Facebook accounts
–Group
• a community of people and friends to promote,
share and discuss relevant topics.
–Fan Page
• special profiles meant to promote a brand, a
product, an artist, a web site, an organization.
http://sai.calu.edu/maclab
Group
Page
Facebook Groups
• Best for fostering member-to-member
collaboration.
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Alumni groups
Study groups
Clubs/organizations
Special interest groups
Beta test groups
Class project/study group
http://sai.calu.edu/maclab
Groups: The Pros & Cons
• PROS
• CONS
– Can be limited to networks,
like California, Pa.
– Can control who joins by
making group open, closed or
secret
– Can message all members (up
to 5000 members)
– Messages go to members
inbox.
– All group activity goes out
into feeds (wall posts, photos
uploaded, discussion threads,
etc.)
– Anyone can start a group
around any topic
– More personal
– Is an extension of a personal
account, so content is linked
to a person
– Once over 5000 members,
can’t message all members
– Minimal customization
– Can’t add applications
– Tricky to delete
– Can’t assign custom
username
– No analytic or demographic
information available
– Administrator name is public
http://sai.calu.edu/maclab
Fan Pages
• Best for broadcasting messages to your fans if
you are a business, organization, celebrity,
public figure, band or other entity.
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Cal U of PA
Adam Sandler
Gene the Werewolf
Starbucks
Mayor Casey Durdines
http://sai.calu.edu/maclab
Pages: The Pros & Cons
• PROS
– Can target advertising
– High level of customization, including
applications and HTML/FBML
– Allows options for connecting
Facebook content to your own website
through Facebook Connect
– Analytical capability through Insights.
Can track growth of fan base, page
views, demographics.
– Suggest to Friends feature
– Indexed by Google
– Can have unlimited fans
– Can message all fans
– Open to everyone
– Account can be tied to a generic
account, not an individual
http://sai.calu.edu/maclab
• CONS
– Can’t privately
message all members
– Messages go out as an
Update to the fans,
not to their inbox
(hidden notifications)
– Accounts tied to
individual account
forever (for now) and
can’t be change
– Generates little
activity via the News
Feed
The Bottom Line
"While Groups and Pages now look the same, they
still serve different purposes. Groups are for
fostering member-to-member collaboration, while
Pages remain the best way to broadcast messages
to your fans if you are a business, organization,
public figure or other entity.”
--Knot Pipatsrisawat, software engineer intern at Facebook
http://blog.facebook.com/blog.php?post=156031977130
http://sai.calu.edu/maclab
Start With a Plan
• How will your club will use the account? What is your goal for the
page?
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Recruitment? Within Cal? HS?
Communication with current members
Promotion of events
Alternative web page
• How often will you update? Will someone be charged with this task?
– Facebook pages take time to keep up to date. You don’t want to create a Goup or a
Page, then abandon it.
• Do you need assistance setting up the Group/Page?
– If yes, MAC Lab students are available to assist you with the creation and
enhancement of your Facebook page.
• Get support from all your current members
– Have a group planning session to answer these questions
– Make sure every member joins
– Encourage all members to contribute to the page
http://sai.calu.edu/maclab
Some Guidelines to Follow
• Promote your Group/Page on all marketing materials
• Use Cal U or Cal U of PA in your Group/Page name
• Name more than one administrator, preferably one club
officer and the club’s current advisor
• Use good judgment and abide by the Student Code of
Conduct in making your updates, posts, uploading
video/photos.
– Violation of this could result in the loss of cross-promotion by SAI
and other official Cal U pages. Evidence of violation of the Student
Code of Conduct will be forwarded to the university judicial officer.
• Submit your link to the SAI Fan Page for our master
directory of club Groups/Pages
• Become a Fan of SAI at Cal U and California University
of Pennsylvania
http://sai.calu.edu/maclab
Want to be OFFICIAL?
• Submit your Group/Page for initial and periodic
review to SAI’s Director of New Media Services,
Pam DelVerne.
• Set up complete information pages
• Have no violations of the Student Code of
Conduct by administrators of the group
• Official clubs may be granted permission to use
the university logo
• Official clubs will be cross-promoted on the SAI
Fan Page
http://sai.calu.edu/maclab
Use of the University Logos
• At this time, no club is permitted to use any
official university logos without the express,
written permission of university Marketing
Director Craig Butzine.
http://sai.calu.edu/maclab
Use of the University Logos
• At this time, no sports
club are permitted to use
the official athletic logo
without first getting
permission for Director
of Sports Clubs Jamison
Roth.
http://sai.calu.edu/maclab
Links & Reference Material
Facebook Pages vs Facebook Groups: What’s the Difference?
http://mashable.com/2009/05/27/facebook-page-vs-group/
Giving Groups a Stronger Voice
http://blog.facebook.com/blog.php?post=156031977130
Facebook Pages vs Groups: Which do I Use?
http://socialwebschool.com/?p=225
Facebook Groups vs Facebook Pages
http://www.pageonepr.com/blog/2009/05/19/facebook-groups-vs-facebook-pages/
Facebook Groups Finally Getting a Makeover
http://mashable.com/2009/10/19/facebook-groups-finally-getting-a-makeover/
Facebook Groups vs Facebook Pages – Which Is Best?
http://www.myfastype.com/Blog/2009/04/21/facebook-groups-vs-facebook-pages-which-is-best/
Facebook Groups Gets A Facelift
http://www.internetnews.com/webcontent/article.php/3844616/Facebook+Groups+Gets+Facelift.htm
How to Develop a Facebook Page That Attracts Millions of Fans
http://www.allfacebook.com/2009/03/facebook-page-strategy/
Facebook Page Statistics
http://statistics.allfacebook.com/pages
The Importance of Facebook Profile Images
http://www.capturetheconversation.com/read/best-practices-the-importance-of-facebook-profile-images
http://sai.calu.edu/maclab
Become a Fan of the MAC Lab
• Get updates on workshops like this one!
• View links to past workshop content
• Be the first to know when new workshops
are offered
HOW?
• Search ‘Multimedia Access Center’ when
you log in to your Facebook account, or
• Click the link on our MAC Lab website
– http://sai.calu.edu/maclab
http://sai.calu.edu/maclab