Transcript E.M. WASYLIK ASSOCIATES LLP

Where are the Business
Opportunities Today?
Answer: Outside the USA
Madison Area Business Consultants
May 10, 2012
Presentation
 Who Are We?
 White Paper – Background & Joint Collaboration
 The Numbers
 Trends
 Conditions are Right
 Initial Steps
 Resources
Who Are We?
Business developers to emerging companies
expanding their businesses internationally.
Business Across Borders
™
“International Business is our PASSION!”
Services
 Trade Development – Emerging Exporters
─ Organizational Development
─ 1st Steps
 International Business Development
─ Market Entry or Growth Strategy
─ Distributor Network Development, Evaluation and Management
─ Direct Sales
 International Project Management
─ Overseas Operations
─ Business Structure
White Paper
 Genesis
─ Frustration
─ Spur to Action
─ Marketing Effort
 Author – Ken Wasylik
 Editing – Kathy Watson
 Graphics and Design – Neil Diffenbaugh
 Marketing Assistance – Laurel Cavalluzzo
 Cedar Creek Web Design
Results
 Posted on Many LinkedIn Groups
─ ~10 Direct Responses including from Europe
 Sent to over 100 Direct Contacts who Forwarded
the White Paper to Countless Others
 Estimate 500+ Downloads from the Website
 Direct Response from the US Commercial Service
 Posted on
Blog
 About 3 Months of Increased Activity
The Numbers
 95% of the World’s Consumers Live Outside the US
 70+% of the World’s Purchasing Power is Outside
the US and Growing Each Year
 Fewer than 1% of US Businesses Export
─ 58% Export to only 1 Country
 97% of US Exporters are Small/Medium Enterprises
─ 2/3 have less than 20 Employees
2008-2009 Financial Crisis
 Most of the World had Little to No Recession
 China Growth Slowed to 7-8%
 Brazil had 1 Month of Negative GDP
 The Developing World Kept Growing
Companies who Had 30% or More of Their Sales
Outside the US Did Much Better and Came Out of
the US Recession Stronger and More Profitable.
2012 GDP Forecast - Developed
 USA – 2.1%
 Advanced Economies – 1.4%
 European Union - .3%
 Germany - .6%
 France - .5%
 Italy – (1.9%)
 Greece – (4.7%)
2012 GDP Forecast - Developing
 China – 8.2%
 India – 6.9%
 Mexico – 3.6%
 Developing Asia – 7.4%
 ASEAN 5 – 5.4%
 Latin America – 3.7%
 Middle East – 4.2%
Where’s the $?
 Middle and Upper Classes
─ Current Advanced Economies (US and Europe) will
Decrease to 558 Mil. People by 2025
─ Asia will Grow to 3.6 Bil. People by 2025
─ Est. 1.4 Mil. US$ Millionaires in China
─ Est. 2.8 Mil. US$ Millionaires in Asia ex Japan
Focus on the Middle Class
 Increase in Purchasing Power
 Demand for Better Products and Services
 Higher Savings Rates
 China Marketing Formula
10% x 10% x 10% = a Big Number
The Newly Rich
 Consumer Products
 Durables, Cars, Appliances
 Services – Financial, etc.
 Healthcare
 Food
 Leisure & Travel
 Industrialization
Conditions are Right
 National Export Initiative
─ Goal to Double Exports in 5 Years
 Free Trade Agreements
─ 17 Existing
─ NAFTA
─ CAFTA
─ 4 in the Works
─ Korea
─ Colombia
Conditions are Right
 Historically Weak US$
 US Trade Shows
 US Government Support
 State Government Support
 Internet – Virtual 24/7 – Total Connectivity
 Social Networking/Media
If you Have a Website
You are Global!
Initial Steps
 Strategy, Goal or Attitude to Seek Opportunities
Outside the US – A Mindset
 Assess Internal Resources
 Develop a Plan – Where to Market First?
 Get Help from Numerous Outside Resources
 Start Small – Learning Curve
 Do Not Stop Because of the Fear of the Unknown
Resources
 US Commercial Service
Damian Felton
Director - Milwaukee
U.S. Commercial Service
U.S. Department of Commerce
1025 N. Broadway, R-01
Milwaukee, Wisconsin 53202
[email protected]
ph: 414-297-3457, fx: 414-297-3470
www.export.gov/wisconsin * www.trade.gov
Resources
 Wisconsin Economic Development Corporation
Lora Klenke
VP - International Business Development
201 W. Washington Ave
Madison, WI 53703
608-266-0393
[email protected]
www.wedc.org
Resources
 Madison International Trade Association
www.mitatrade.org
Next Event – May 11th – Trade Directors Breakfast
 Milwaukee World Trade Association
www.mwta.com
 Stateline World Trade Association
www.slwta.org
Business Across Borders
™
E.M. WASYLIK ASSOCIATES LLP
Ken Wasylik
[email protected]
www.emwasylik.com
608-850-6543