Transcript www.tvb.ca

Reach & Time Spent
Major Media Comparison
November 2013
1
Reach & Time Spent
Background
•
To provide cross-media comparisons,
the RTS survey database has been
used to produce figures for all major
media
•
Where available we have sourced
unbiased electronic measurement
from PPM and comScore to contrast
against the survey data
•
The electronic measurement clearly
shows the superiority of television in
terms of both daily reach and weekly
time spent across all demos and
regions
•
The variance between electronically
measured data and self-reported
survey data clearly shows that people
report what they “think” they do, and
not what they actually do
2
Reach & Time Spent
Contents
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Adults (pg.4)
Males (pg.19)
Females (pg.34)
English (pg.49)
French (pg.64)
British Columbia (pg.79)
Prairies (pg.94)
Ontario (pg.109)
Quebec (pg.124)
Quebec French (pg.139)
Atlantic (pg.154)
National TV Viewing Profile &
Trends (pg.169)
3
ADULTS
4
Adults 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 91,4%
28,8
80%
35
82,1%
78,2%
24,2
60%
30
75,4%
25
19,7
17,5
12,1
40%
20
41,5%
15
25,0%
10
15,7%
20%
1,9
0%
TV PPM
TV RTS
Radio
Internet
comScore
Internet
RTS
0,6
0,3
5
0
Daily
Magazine Community
Newspaper
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013
5
Adults 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
33,3
88,8%
85,5%
80%
21,8
Weekly Hours
35
30
68,0%
65,3%
60%
25
17,8
20
14,4
40%
15
11,5
24,1%
20%
0,4
0%
TV PPM
TV RTS
Radio
Internet
comScore
Internet
RTS
10
16,9%
0,2
3,7% 0,1
5
0
Daily
Magazine Community
Newspaper
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013
6
Adults 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
60%
35
90,4%
30,0
85,9%
80%
Weekly Hours
73,1%
30
72,3%
25
21,3
20
17,6
16,6
13,5
40%
15
24,8%
10
17,1%
20%
0,6
0%
TV PPM
TV RTS
Radio
Internet
comScore
Internet
RTS
0,2
5,3%
0,1
5
0
Daily
Magazine Community
Newspaper
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013
7
Adults 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
88,3%
22,7
77,1%
Weekly Hours
30
87,7%25,3
77,2%
25
18,9
60%
15,5
20
16,1
15
40%
29,7%
10
19,6%
20%
0,7
0%
TV PPM
TV RTS
Radio
Internet
comScore
Internet
RTS
5
8,6%
0,3
0,2
0
Daily
Magazine Community
Newspaper
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013
8
Adults 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 89,1% 22,9
79,5% 20,1
80%
87,5%
80,4%
Weekly Hours
25
23,1
20
16,5
60%
15
40%
10
31,3%
20,3%
20%
0,8
0,3
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
5
9,9%
Magazine
0,2
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
9
Adults 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 89,9%
80%
24,1
80,6%
21,1
Weekly Hours
30
85,5%
80,8%
25
22,0
20
17,3
60%
14,6
15
33,8%
40%
10
21,3%
20%
11,7%
1,0
0%
TV PPM
TV RTS
Radio
Internet
comScore
Internet
RTS
0,4
5
0,3
0
Daily
Magazine Community
Newspaper
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013
10
Adults 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 91,0%
80%
Weekly Hours
30
24,3
84,8%
82,6%
81,5%
25
21,4
20,1
20
17,5
60%
15
35,2%
40%
10
22,3%
20%
12,2%
0,9
0,4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
11
Adults 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 91,8%
25,7
80%
Weekly Hours
30
82,5%
22,6
82,6%
82,6%
18,5
25
19,2
20
60%
15
37,9%
40%
10
23,2%
14,3%
20%
1,2
0,4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
12
Adults 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95,2% 36,3
88,5%
31,0
80%
Weekly Hours
79,4%
59,9%
60%
56,3%
20,0
40%
31,8%
12,7
20%
3,3
24,7%
0,9
0,5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
13
Adults 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95,6%
38,2
80%
Weekly Hours
89,4%
32,4
78,5%
55,2%
60%
59,3%
20,0
40%
33,5%
26,0%
11,6
6,2
20%
3,7
0%
TV PPM
TV RTS
Radio
Internet
comScore
Internet
RTS
1,0
0,5
45
40
35
30
25
20
15
10
5
0
Daily
Magazine Community
Newspaper
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013
14
Adults 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 96,5% 40,4
90,3%
33,4
80%
Weekly Hours
77,4%
61,7%
60%
19,5
50,5%
34,8%
40%
27,5%
10,5
20%
4,2
1,1
0,5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
15
Adults 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 96,7% 41,2
90,6%
34,3
80%
Weekly Hours
77,1%
64,1%
60%
19,8
43,8%
36,6%
40%
28,8%
9,0
20%
4,8
1,2
0,6
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
16
Flyer Usage - National
Daily Newspapers
Never Use
Seldom Use
Occasionally Use
Frequently Use
80%
69,3%
70%
60%
65,9%
59,4%
51,4%
50%
56,8%
54,5%
52,2%
50,1%
41,3%
40%
40,5%
39,4%
38,8%
30%
20%
10%
0%
A18+
A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54
A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2013
17
Flyer Usage - National
Community Newspapers
Never Use
70%
Occasionally Use
Frequently Use
64,1%
60%
50%
Seldom Use
56,8%
48,3%
44,0%
41,8%
42,6%
38,9%
40%
38,2%
33,6%
32,9%
33,1%
33,7%
30%
20%
10%
0%
A18+
A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54
A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2013
18
MALES
19
Males 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 90,8% 27,2
30
81,4%
80%
23,3
77,7%
76,0%
25
21,3
20
18,0
60%
15
43,4%
40%
10
21,4%
20%
2,0
14,9%
0,5
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
20
Males 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
87,7%
85,0%
33,2
35
30
80%
60%
Weekly Hours
21,2
65,4%
12,7
40%
25
57,8%
20
15
11,8
25,8%
10
20%
13,0%
0%
TV PPM
TV
Radio
Internet
0,3
0,1
Daily
Newspaper
Magazine
3,0% 0,1
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
21
Males 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
35
89,9% 31,8
85,0%
80%
60%
Weekly Hours
30
71,2%
69,2%
25
20,1
15,0
40%
20
14,0
15
27,0%
10
14,1%
20%
0,6
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
0,2
Magazine
4,7%
0,1
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
22
Males 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
Weekly Hours
30
87,1% 27,0
87,7%
21,7
76,5%
18,1
60%
25
75,7%
20
16,0
15
40%
32,0%
10
16,4%
20%
0,8
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
0,3
Magazine
7,9%
5
0,2
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
23
Males 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 88,4%
80%
21,8
30
87,0% 25,3
80,6%
79,6%
Weekly Hours
25
19,7
20
17,3
60%
15
33,7%
40%
10
17,4%
20%
0,9
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
5
9,2%
0,3
0,2
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
24
Males 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 89,3%
80%
Weekly Hours
30
22,9
84,9%
81,0%
80,8%
23,9
25
20,6
18,3
60%
20
15
36,1%
40%
10
18,3%
20%
1,1
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
10,9%
5
0,3
0,2
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
25
Males 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 90,7% 23,5
82,4%
21,7
80%
Weekly Hours
25
84,0% 21,6
83,0%
20
18,3
60%
15
37,6%
40%
10
19,0%
20%
1,0
0,3
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
5
11,4%
Magazine
0,2
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
26
Males 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 91,5%
30
24,6
80%
83,4%
83,0%
81,8%
22,6
19,3
25
20,6
20
60%
15
40,2%
40%
10
20,0%
20%
1,3
13,3%
0,4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
27
Males 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95,0%
34,6
88,0%
30,2
80%
Weekly Hours
80,4%
61,2%
60%
58,6%
20,5
13,7
40%
20%
27,9%
3,6
24,2%
0,7
0,5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
28
Males 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95,5% 36,6
88,5%
31,8
80%
Weekly Hours
60%
79,7%
20,0
40%
62,1%
56,9%
12,4
20%
29,6%
25,9%
4,0
0,8
0,5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
29
Males 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 96,3%
38,9
80%
Weekly Hours
89,5%
33,0
78,7%
65,0%
60%
53,1%
19,3
40%
31,2%
11,5
20%
27,4%
4,5
1,0
0,5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
30
Males 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 96,5%
39,7
89,9%
34,4
80%
Weekly Hours
77,8%
66,7%
60%
18,8
46,1%
40%
33,5%
29,1%
9,9
20%
5,2
1,1
0,6
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
31
Flyer Usage - Males
Daily Newspapers
Never Use
80%
73,9%
70%
60%
Seldom Use
50%
Frequently Use
70,1%
62,9%
55,4%
Occasionally Use
59,9%
57,6%
55,0%
52,9%
45,4%
44,9%
43,3%
42,7%
40%
30%
20%
10%
0%
M18+ M18-24 M18-34 M18-49 M25-49 M25-54 M35-49 M35-54 M50+
M55+
M60+
M65+
Source: BBM Analytics RTS Fall 2013
32
Flyer Usage - Males
Community Newspapers
Never Use
Seldom Use
Occasionally Use
Frequently Use
80%
69,9%
70%
62,5%
60%
50%
53,5%
47,2%
40%
48,9%
47,6%
43,3%
42,8%
38,9%
38,1%
37,9%
38,3%
30%
20%
10%
0%
M18+ M18-24 M18-34 M18-49 M25-49 M25-54 M35-49 M35-54 M50+
M55+
M60+
M65+
Source: BBM Analytics RTS Fall 2013
33
FEMALES
34
Females 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 91,9%
30,2
80%
Weekly Hours
35
82,8%
25,1
60%
78,6%
30
74,7%
25
17,0
18,2
20
39,7%
40%
15
28,5%
10
16,5%
20%
1,8
0,7
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
0,3
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
35
Females 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
89,9%
86,1%
80%
60%
Weekly Hours
33,4
73,2%
70,8%
22,5
16,2
40%
11,5
22,2%
20,9%
20%
0,5
0,3
Daily
Newspaper
Magazine
0%
TV PPM
TV
Radio
Internet
4,4%
0,1
40
35
30
25
20
15
10
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
36
Females 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
Weekly Hours
90,9% 28,1
86,8%
22,5
30
25
75,5%
75,0%
18,3
60%
20
15
13,0
40%
22,5%
20%
0,6
0%
TV PPM
TV
Radio
Internet
10
20,2%
Daily
Newspaper
0,3
Magazine
5,9%
5
0,1
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
37
Females 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 89,0% 23,7
88,4%
77,7% 19,6
80%
Weekly Hours
23,6
25
78,7%
20
14,8
60%
15
40%
10
27,4%
22,7%
20%
0,7
0,4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
5
9,3%
Magazine
0,2
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
38
Females 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 89,7%
80%
Weekly Hours
30
87,9%
24,0
80,2%
79,5%
60%
25
21,0
20,5
20
15,8
15
40%
28,8%
10
23,2%
20%
10,6%
0,8
0,4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
39
Females 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 90,6%
25,3
80%
30
86,0%
80,5%
80,3%
Weekly Hours
25
21,6
20,0
20
16,3
60%
15
40%
31,5%
10
24,3%
20%
12,6%
0,9
0,4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
40
Females 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 91,3%
25,1
80%
30
85,6%
82,2%
80,7%
Weekly Hours
25
21,1
17,0
60%
18,6
20
15
40%
32,7%
10
25,5%
20%
13,1%
0,9
0,5
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
41
Females 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 92,2% 26,7
30
81,6%
80%
Weekly Hours
22,6
83,4%
82,2%
17,5
60%
25
20
17,8
15
35,7%
40%
10
26,5%
15,3%
20%
1,0
0,5
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
42
Females 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95,4% 37,9
88,9%
31,6
80%
Weekly Hours
78,4%
58,7%
60%
54,2%
19,8
40%
35,4%
11,8
20%
25,1%
3,1
1,0
0,5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
43
Females 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95,7%
39,7
80%
Weekly Hours
90,3%
32,9
77,5%
56,9%
53,8%
60%
20,0
36,9%
40%
26,0%
10,8
20%
3,5
1,1
0,5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
44
Females 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 96,6% 41,7
91,0%
33,7
80%
Weekly Hours
76,2%
58,9%
60%
20,0
48,3%
37,9%
40%
27,6%
9,6
20%
4,0
1,2
0,5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
45
Females 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 96,8% 42,4
91,2%
34,2
80%
Weekly Hours
76,6%
62,0%
60%
20,5
41,9%
39,1%
40%
28,6%
8,2
20%
4,4
1,3
0,6
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
46
Flyer Usage - Females
Daily Newspapers
Never Use
70%
64,4%
60%
50%
Seldom Use
Frequently Use
61,6%
55,8%
47,5%
Occasionally Use
53,6%
51,3%
49,4%
47,2%
37,6%
40%
36,7%
36,0%
35,7%
30%
20%
10%
0%
F18+
F18-24 F18-34 F18-49 F25-49 F25-54 F35-49 F35-54
F50+
F55+
F60+
F65+
Source: BBM Analytics RTS Fall 2013
47
Flyer Usage - Females
Community Newspapers
Never Use
Seldom Use
Occasionally Use
Frequently Use
70%
58,0%
60%
50,9%
50%
40%
43,1%
39,1%
36,6%
37,6%
34,4%
33,6%
28,9%
30%
28,3%
29,1%
30,1%
20%
10%
0%
F18+
F18-24 F18-34 F18-49 F25-49 F25-54 F35-49 F35-54
F50+
F55+
F60+
F65+
Source: BBM Analytics RTS Fall 2013
48
ENGLISH
49
English 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 90,6% 27,6
30
82,0% 24,5
80%
79,0%
77,1%
25
20,7
20
17,8
60%
15
41,3%
40%
10
25,7%
15,9%
20%
1,8
0,5
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
50
English 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
89,8% 34,6
84,8%
80%
60%
Weekly Hours
67,4%
66,0%
21,8
14,5
40%
12,0
22,9%
18,3%
20%
0,4
0,2
Daily
Newspaper
Magazine
0%
TV PPM
TV
Radio
Internet
3,9% 0,1
40
35
30
25
20
15
10
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
51
English 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
35
91,2% 31,1
84,8%
80%
60%
Weekly Hours
30
73,0%
72,7%
25
20,7
20
16,7
13,8
40%
15
24,4%
20%
0,5
0%
TV PPM
TV
Radio
Internet
10
18,3%
Daily
Newspaper
0,2
Magazine
5,2%
0,1
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
52
English 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
Weekly Hours
30
88,6% 26,5
87,4%
22,3
77,6%
76,9%
25
19,3
60%
20
15,8
15
40%
29,7%
10
20,2%
20%
0,7
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
5
8,7%
0,3
0,2
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
53
English 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
88,1%
22,4
30
88,2%
81,0%
79,6%
Weekly Hours
24,1
25
20,6
20
17,0
60%
15
40%
31,7%
10
20,8%
20%
5
10,2%
0,8
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
0,3
0,2
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
54
English 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 89,0% 23,4
80,6%
80%
21,6
86,5%
81,2%
Weekly Hours
25
22,8
20
17,5
60%
15
33,9%
40%
10
21,6%
20%
5
12,1%
1,0
0,4
0,3
0%
0
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
55
English 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 90,4%
80%
24,0
30
85,4%
83,1%
81,8%
Weekly Hours
22,3
25
21,0
18,3
60%
20
15
36,2%
40%
10
22,6%
20%
13,0%
0,9
0,4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
56
English 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 91,2%
Weekly Hours
30
25,2
80%
82,7%
23,3
83,6%
82,9%
19,0
25
19,9
20
60%
15
38,3%
40%
10
23,3%
15,1%
20%
1,2
0,4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
57
English 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94,6%
34,5
88,6%
31,3
80%
Weekly Hours
80,8%
62,4%
60%
56,1%
20,3
40%
13,2
32,6%
25,0%
20%
3,3
0,8
0,5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
58
English 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94,9% 36,2
Weekly Hours
89,5%
32,8
80%
60%
80,4%
20,3
40%
59,4%
58,0%
34,6%
12,2
26,1%
20%
3,7
0,9
0,5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
59
English 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 96,1%
38,4
90,6%
33,7
80%
Weekly Hours
79,5%
62,0%
54,3%
60%
20,0
35,8%
40%
27,5%
11,1
20%
4,2
1,0
0,5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
60
English 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 96,3%
39,1
91,4%
34,9
80%
Weekly Hours
78,9%
63,7%
60%
19,8
48,0%
38,3%
40%
28,5%
9,5
20%
4,7
1,1
0,6
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
61
Flyer Usage – National English
Daily Newspapers
Never Use
80%
70%
60%
50%
40%
30%
20%
10%
0%
66,8%
Seldom Use
Occasionally Use
Frequently Use
63,9%
57,9%
55,4%
49,4%
52,8%
50,8%
48,1%
38,4%
ENG
18+
ENG
18-24
ENG
18-34
ENG
18-49
ENG
25-49
ENG
25-54
ENG
35-49
ENG
35-54
ENG
50+
37,8%
ENG
55+
36,5%
ENG
60+
36,5%
ENG
65+
Source: BBM Analytics RTS Fall 2013
62
Flyer Usage – National English
Community Newspapers
Never Use
70%
Occasionally Use
Frequently Use
62,6%
60%
54,4%
50%
40%
Seldom Use
46,1%
41,3%
39,2%
39,7%
36,1%
35,2%
30,5%
30%
29,9%
30,6%
31,9%
20%
10%
0%
ENG
18+
ENG
18-24
ENG
18-34
ENG
18-49
ENG
25-49
ENG
25-54
ENG
35-49
ENG
35-54
ENG
50+
ENG
55+
ENG
60+
ENG
65+
Source: BBM Analytics RTS Fall 2013
63
FRENCH
64
French 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 94,6% 33,2
35
83,9%
80%
25,6
60%
76,8%
30
71,3%
18,5
25
16,5
20
42,6%
15
40%
23,9%
20%
2,1
0,7
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
10
16,7%
Magazine
0,3
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
65
French 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 88,5%
80%
86,4%
21,8
60%
Weekly Hours
30
27,7
25
71,1%
66,4%
20
15,4
15
12,0
40%
10
24,9%
15,3%
20%
0,5
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
0,1
Magazine
3,4% 0,1
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
66
French 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 90,6%
80%
23,7
Weekly Hours
30
89,4% 25,9
75,2%
25
72,5%
20
18,0
60%
14,5
15
40%
10
24,9%
14,9%
20%
0,6
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
0,2
Magazine
6,0%
5
0,1
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
67
French 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 92,0%
24,5
80%
Weekly Hours
30
86,0%
79,2%
77,4%
25
21,4
19,7
20
16,5
60%
15
40%
29,7%
10
18,4%
20%
0,8
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
0,3
Magazine
5
8,2%
0,2
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
68
French 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 92,9%
25,2
80%
81,4%
30
85,9%
80,5%
25
20,8
17,8
60%
Weekly Hours
19,6
20
15
40%
31,1%
10
19,3%
20%
0,9
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
5
9,5%
0,3
0,2
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
69
French 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 93,6% 26,8
30
82,4%
22,2
80%
Weekly Hours
83,3%
81,1%
18,5
25
18,8
20
60%
15
34,1%
40%
10
20,9%
20%
1,1
11,1%
0,4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
70
French 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 93,5%
30
25,3
80%
83,4%
82,7%
82,3%
25
21,5
18,5
60%
20
16,5
15
35,0%
40%
10
22,2%
20%
1,0
10,5%
0,4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
71
French 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 94,4% 27,7
30
84,2%
80%
23,3
83,0%
79,6%
25
19,5
20
16,3
60%
15
38,3%
40%
10
23,7%
20%
12,5%
1,3
0,5
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
72
French 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
97,6% 42,8
80%
Weekly Hours
89,1%
31,9
76,2%
56,3%
55,6%
60%
20,5
40%
29,8%
11,3
20%
3,6
25,9%
1,0
0,5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
73
French 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
97,9%
45,3
Weekly Hours
50
89,9%
74,1%
80%
40
33,1
59,1%
60%
30
50,8%
20,3
40%
30,6%
20
28,2%
10,1
20%
4,1
10
1,1
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
0,5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
74
French 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
Weekly Hours
98,0%
60
90,4%
47,6
50
71,6%
61,9%
34,0
60%
40
43,8%
40%
30
19,5
32,4%
9,1
20%
4,7
30,1%
1,2
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
20
10
0,6
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
75
French 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
98,1%
60
89,6%
48,9
80%
50
71,4%
65,4%
40
34,3
60%
40%
20,0
20%
30
37,5%
31,9%
7,9
5,3
31,8%
1,3
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
20
10
0,6
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
76
Flyer Usage – National French
Daily Newspapers
Never Use
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
78,0%
Seldom Use
Occasionally Use
Frequently Use
73,0%
64,6%
56,8%
60,9%
58,9%
55,6%
54,2%
48,5%
FRE
18+
FRE
18-24
FRE
18-34
FRE
18-49
FRE
25-49
FRE
25-54
FRE
35-49
FRE
35-54
FRE
50+
47,8%
FRE
55+
47,4%
FRE
60+
45,1%
FRE
65+
Source: BBM Analytics RTS Fall 2013
77
Flyer Usage – National French
Community Newspapers
Never Use
80%
70%
60%
50%
40%
30%
20%
10%
0%
69,7%
Seldom Use
56,3%
52,6%
51,4%
46,3%
FRE
18-24
Frequently Use
65,5%
49,5%
FRE
18+
Occasionally Use
FRE
18-34
FRE
18-49
FRE
25-49
FRE
25-54
FRE
35-49
46,5%
FRE
35-54
42,1%
FRE
50+
40,8%
FRE
55+
40,2%
FRE
60+
38,8%
FRE
65+
Source: BBM Analytics RTS Fall 2013
78
BRITISH COLUMBIA
79
British Columbia Adults 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
87,5%
Weekly Hours
30
24,2
79,4%
22,7
79,4%
74,6%
25
21,9
20
60%
15,0
15
41,1%
40%
20%
1,6
10
25,9%
25,2%
0,5
5
0,4
0%
0
TV PPM *
TV
Radio
Internet
Daily
Newspaper
Magazine
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
80
British Columbia Adults 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
Weekly Hours
91,5% 37,1
80,6%
57,4%
54,0%
60%
16,7
40%
9,1
11,0
22,7%
20%
12,6%
0%
TV PPM *
TV
Radio
Internet
0,4
0,1
Daily
Newspaper
Magazine
7,1%
0,1
40
35
30
25
20
15
10
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
81
British Columbia Adults 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
Weekly Hours
93,2%
33,6
78,4%
67,6%
63,8%
60%
17,0
40%
14,2
13,0
26,8%
20%
12,5%
0,1
0,1
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
7,9%
0,5
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
82
British Columbia Adults 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
30
90,1% 27,9
83,3%
73,9%
80%
18,8
60%
25
71,8%
20
16,9
13,3
15
40%
31,3%
10
18,1%
20%
0,6
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
15,1%
5
0,3
0,2
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
83
British Columbia Adults 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
89,7%
84,0%
79,2%
80%
19,4
Weekly Hours
30
25,4
25
75,6%
19,0
60%
20
13,8
15
40%
33,5%
10
19,6%
20%
0,7
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
17,2%
5
0,3
0,3
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
84
British Columbia Adults 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
87,7%
85,1%
79,7%
20,6
75,9%
Weekly Hours
30
24,1
25
19,9
60%
20
14,3
15
34,3%
40%
20%
0,8
5
0,4
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
10
20,7%
20,5%
Magazine
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
85
British Columbia Adults 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 88,8%
20,8
80%
80,8% 19,9
Weekly Hours
25
86,7% 21,5
80,6%
20
13,5
60%
15
36,1%
40%
10
24,3%
23,0%
20%
5
0,7
0,5
0,4
0%
0
TV PPM *
TV
Radio
Internet
Daily
Newspaper
Magazine
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
86
British Columbia Adults 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 89,3% 22,2
80%
Weekly Hours
25
81,0% 21,0
84,5% 20,6
79,7%
20
14,3
60%
15
36,5%
40%
10
26,6%
24,4%
20%
5
0,9
0,5
0,4
0%
0
TV PPM *
TV
Radio
Internet
Daily
Newspaper
Magazine
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
87
British Columbia Adults 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 93,0% 31,0
85,9% 29,6
80%
Weekly Hours
35
30
78,0%
66,6%
60%
17,0
25
52,9%
20
14,8
40%
38,8%
33,6%
15
10
20%
2,8
0,7
0,6
0%
5
0
TV PPM *
TV
Radio
Internet
Daily
Newspaper
Magazine
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
88
British Columbia Adults 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 93,6% 32,3
Weekly Hours
35
87,1% 31,1
30
78,2%
80%
63,4%
60%
25
57,0%
20
17,0
13,9
40%
39,4%
36,0%
15
10
20%
3,2
0,7
0,6
0%
5
0
TV PPM *
TV
Radio
Internet
Daily
Newspaper
Magazine
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
89
British Columbia Adults 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94,6%
34,4
88,2%
32,9
80%
Weekly Hours
76,4%
59,4%
60%
58,6%
16,8
40%
12,4
20%
41,3%
37,9%
3,4
0,8
0,6
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
90
British Columbia Adults 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95,4%
34,8
88,9%
Weekly Hours
33,6
75,8%
80%
60,6%
60%
52,7%
16,0
40%
40,8%
38,2%
11,1
20%
3,8
1,0
0,7
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
91
Flyer Usage - British Columbia
Daily Newspapers
Never Use
60%
50%
55,9%
56,3%
46,8%
40%
Seldom Use
54,1%
53,6%
51,1%
Occasionally Use
51,7%
Frequently Use
48,5%
38,0%
37,5%
36,4%
34,4%
35,3%
30%
20%
10%
0%
Source: BBM Analytics RTS Fall 2013
92
Flyer Usage - British Columbia
Community Newspapers
Never Use
60%
Occasionally Use
Frequently Use
54,0%
49,5%
50%
40%
Seldom Use
41,4%
33,1%
30%
38,0%
35,6%
32,5%
33,5%
30,4%
23,3%
22,9%
22,9%
23,6%
20%
10%
0%
Source: BBM Analytics RTS Fall 2013
93
PRAIRIES
94
Prairie Adults 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 89,7% 27,2
80%
Weekly Hours
30
83,2% 23,9
77,4%
25
76,4%
19,8
20
17,3
60%
15
39,2%
40%
10
25,3%
20%
1,6
10,5%
0,6
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
95
Prairie Adults 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
35
89,6% 31,0
81,9%
30
74,7%
80%
60%
Weekly Hours
67,1%
18,0
25
20
15,6
12,3
40%
15
28,1%
10
17,1%
20%
0,4
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
0,3
Magazine
1,6% 0,0
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
96
Prairie Adults 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
90,5% 28,2
100%
82,6%
75,8%
80%
60%
Weekly Hours
18,3
30
25
73,3%
20
17,2
13,5
15
40%
10
23,9%
17,7%
20%
0,5
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
0,3
Magazine
3,1% 0,1
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
97
Prairie Adults 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
88,0%
85,8%
79,2%
20,5
77,1%
Weekly Hours
30
24,6
25
19,1
60%
20
15,3
15
40%
28,9%
10
20,1%
20%
0,7
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
0,3
Magazine
4,9%
5
0,1
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
98
Prairie Adults 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
86,8% 21,1
80%
80,4% 20,0
Weekly Hours
25
87,6% 22,8
79,9%
20
16,3
60%
15
40%
10
29,1%
20,9%
20%
0,7
0,3
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
Magazine
5,8%
5
0,2
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
99
Prairie Adults 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
87,9% 22,3
81,4% 20,9
80%
Weekly Hours
25
85,1% 21,6
80,0%
20
17,3
60%
15
40%
10
32,4%
21,9%
20%
0,9
0,3
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
Magazine
7,2%
5
0,2
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
100
Prairie Adults 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 89,5% 23,0
83,3% 21,3
80%
85,0%
81,7%
Weekly Hours
25
20,2
20
17,5
60%
15
34,9%
40%
10
22,9%
20%
0,8
0,4
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
Magazine
7,2%
5
0,2
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
101
Prairie Adults 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 90,6%
Weekly Hours
30
24,4
80%
84,0%
22,4
81,9%
81,4%
19,0
25
19,0
20
60%
15
38,4%
40%
10
23,9%
20%
1,0
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
5
8,9%
0,4
Magazine
0,2
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
102
Prairie Adults 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94,7% 35,9
89,1%
31,1
80%
Weekly Hours
77,9%
59,5%
60%
54,3%
20,0
40%
32,9%
12,9
18,7%
20%
3,1
1,0
0,4
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
103
Prairie Adults 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95,1% 38,0
Weekly Hours
90,1%
32,8
80%
60%
77,0%
19,3
40%
56,2%
55,4%
34,8%
12,1
20,2%
20%
3,6
1,2
0,5
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
104
Prairie Adults 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 96,2% 40,1
90,4%
34,0
80%
Weekly Hours
76,8%
59,4%
60%
19,8
50,9%
36,0%
40%
11,2
20%
21,5%
4,2
1,3
0,5
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
105
Prairie Adults 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 96,2% 40,8
91,3%
36,0
80%
Weekly Hours
76,5%
59,7%
60%
19,8
43,6%
39,7%
40%
24,1%
10,2
20%
4,8
1,6
0,6
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
106
Flyer Usage - Prairie
Daily Newspapers
Never Use
80%
50%
Occasionally Use
Frequently Use
74,5%
68,5%
70%
60%
Seldom Use
60,1%
50,8%
56,1%
54,1%
49,9%
48,4%
37,3%
40%
35,2%
35,5%
34,3%
30%
20%
10%
0%
A18+
A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54
A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2013
107
Flyer Usage - Prairie
Community Newspapers
Never Use
Seldom Use
Occasionally Use
Frequently Use
80%
69,7%
70%
62,7%
60%
50%
54,3%
50,1%
47,2%
49,0%
44,2%
44,1%
40%
36,7%
34,6%
33,8%
34,0%
30%
20%
10%
0%
A18+
A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54
A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2013
108
ONTARIO
109
Ontario Adults 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 91,4% 28,3
30
81,5% 23,9
80%
80,1%
76,1%
25
20,9
20
17,8
60%
15
41,2%
40%
10
25,4%
14,7%
20%
1,9
0,6
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
110
Ontario Adults 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
88,8% 35,9
87,3%
80%
25,1
68,6%
66,1%
60%
14,3
40%
11,0
22,2%
17,0%
20%
0%
TV PPM
TV
Radio
Internet
0,4
0,2
Daily
Newspaper
Magazine
3,1% 0,1
40
35
30
25
20
15
10
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
111
Ontario Adults 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
35
89,9% 32,1
87,2%
80%
30
74,5%
72,8%
25
22,7
60%
20
15,8
13,0
40%
15
24,7%
20%
0,6
0%
TV PPM
TV
Radio
Internet
10
18,1%
Daily
Newspaper
0,3
Magazine
4,9%
0,1
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
112
Ontario Adults 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 88,8%
80%
Weekly Hours
30
87,8% 26,8
23,4
78,6%
76,2%
25
18,4
60%
20
15,5
15
40%
29,1%
10
19,6%
20%
0,7
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
5
8,6%
0,3
0,2
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
113
Ontario Adults 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 89,2%
80%
23,0
87,5%
82,0%
78,2%
Weekly Hours
30
24,3
25
19,5
20
16,5
60%
15
40%
31,0%
10
20,3%
20%
0,8
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
5
10,0%
0,4
Magazine
0,2
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
114
Ontario Adults 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 90,0%
80%
24,0
30
85,8%
82,6%
79,3%
Weekly Hours
23,2
25
20,5
20
17,3
60%
15
33,8%
40%
10
21,6%
20%
11,4%
1,0
0,4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,2
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
115
Ontario Adults 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 90,6%
80%
24,2
30
85,5%
83,0%
79,8%
Weekly Hours
21,1
25
21,1
20
18,0
60%
15
33,9%
40%
10
21,3%
20%
12,5%
0,9
0,4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
116
Ontario Adults 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 91,4%
Weekly Hours
30
25,4
80%
81,0%
83,6%
83,5%
22,2
18,8
25
20,3
20
60%
15
37,2%
40%
10
22,8%
13,9%
20%
1,2
0,4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
117
Ontario Adults 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94,7%
34,7
88,5%
31,0
80%
Weekly Hours
82,0%
60,9%
60%
56,9%
20,8
40%
32,8%
13,1
22,8%
20%
3,4
0,9
0,5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
118
Ontario Adults 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95,1% 36,4
Weekly Hours
89,8%
32,7
80%
60%
81,0%
20,8
40%
59,9%
56,0%
34,4%
11,7
20%
24,2%
3,8
1,0
0,5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
119
Ontario Adults 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95,9%
38,7
90,6%
33,4
80%
Weekly Hours
80,8%
61,7%
60%
20,3
52,3%
35,8%
40%
26,1%
10,5
20%
4,3
1,1
0,5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
120
Ontario Adults 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 96,0%
39,3
92,0%
34,8
80%
Weekly Hours
81,2%
64,8%
60%
20,5
45,8%
38,4%
40%
27,3%
8,5
20%
4,8
1,2
0,6
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
121
Flyer Usage - Ontario
Daily Newspapers
Never Use
70%
65,6%
50,1%
Occasionally Use
Frequently Use
63,0%
57,4%
60%
50%
Seldom Use
55,2%
52,9%
51,4%
49,0%
40,5%
40%
40,0%
38,0%
37,6%
30%
20%
10%
0%
A18+
A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54
A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2013
122
Flyer Usage - Ontario
Community Newspapers
Never Use
70%
Seldom Use
Occasionally Use
Frequently Use
61,9%
60%
50,5%
50%
40%
41,8%
36,6%
36,4%
35,5%
32,4%
32,2%
30%
29,8%
29,3%
30,0%
31,5%
20%
10%
0%
A18+
A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54
A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2013
123
QUEBEC
124
Quebec Adults 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 94,1% 32,3
35
83,1%
80%
24,8
60%
76,6%
30
71,3%
18,3
25
16,6
20
42,2%
15
40%
23,6%
10
15,9%
20%
2,1
0,6
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
0,3
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
125
Quebec Adults 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
88,1%
85,5%
21,6
60%
Weekly Hours
30
27,5
25
68,6%
66,7%
20
15,4
15
11,8
40%
10
24,2%
15,5%
20%
0,4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
0,2
Magazine
2,3% 0,1
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
126
Quebec Adults 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 89,7%
80%
Weekly Hours
30
88,9% 25,6
22,9
74,0%
25
72,1%
20
17,7
60%
14,5
15
40%
10
24,3%
15,5%
20%
0,6
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
0,2
Magazine
5,6%
5
0,1
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
127
Quebec Adults 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 91,2%
80%
23,8
Weekly Hours
30
85,5%
77,8%
76,6%
25
21,4
19,3
20
16,3
60%
15
40%
29,3%
10
18,6%
20%
0,8
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
0,3
Magazine
7,5%
5
0,2
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
128
Quebec Adults 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 92,0%
24,4
80%
80,2%
30
85,5%
79,2%
25
20,4
17,5
60%
Weekly Hours
19,7
20
15
40%
30,7%
10
19,4%
20%
0,9
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
5
8,9%
0,3
0,2
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
129
Quebec Adults 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 92,8%
26,0
80%
Weekly Hours
30
81,2%
83,2%
80,0%
25
21,5
18,3
60%
18,8
20
15
40%
33,6%
10
20,3%
20%
1,1
10,8%
0,4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
130
Quebec Adults 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 92,9%
30
24,8
80%
82,0%
81,8%
81,5%
25
21,1
18,3
60%
20
16,7
15
34,9%
40%
10
21,9%
20%
1,0
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
5
9,7%
0,4
Magazine
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
131
Quebec Adults 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 93,8% 27,1
30
82,9%
22,6
80%
Weekly Hours
82,0%
79,3%
25
19,3
20
16,2
60%
15
38,0%
40%
10
22,6%
20%
12,2%
1,2
0,4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
132
Quebec Adults 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
97,3%
41,9
Weekly Hours
89,2%
76,6%
80%
31,1
57,0%
55,0%
60%
20,5
40%
29,4%
11,0
20%
3,6
25,7%
0,9
0,5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
133
Quebec Adults 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
97,7%
44,2
Weekly Hours
50
90,3%
74,8%
80%
40
32,3
59,9%
60%
30
50,2%
20,3
40%
30,6%
10,1
20%
4,1
10
1,0
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
20
27,5%
Magazine
0,5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
134
Quebec Adults 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
97,9%
46,4
80%
Weekly Hours
50
91,1%
33,2
40
72,3%
62,7%
60%
30
19,8
40%
43,4%
32,6%
20
29,1%
9,1
20%
4,6
10
1,1
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
0,5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
135
Quebec Adults 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
98,0% 47,5
80%
Weekly Hours
50
90,3%
33,0
72,6%
40
66,5%
60%
30
20,0
40%
37,0%
33,1%
7,9
20%
20
31,1%
10
5,2
1,2
0,6
0%
0
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
136
Flyer Usage - Quebec
Daily Newspapers
Never Use
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Seldom Use
Occasionally Use
Frequently Use
80,1%
74,2%
66,1%
58,6%
62,3%
60,7%
57,1%
56,2%
50,0%
A18+
A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54
A50+
49,0%
A55+
48,8%
A60+
46,8%
A65+
Source: BBM Analytics RTS Fall 2013
137
Flyer Usage - Quebec
Community Newspapers
Never Use
Seldom Use
Occasionally Use
Frequently Use
80%
70,4%
70%
60%
66,4%
58,7%
51,6%
55,6%
54,2%
50,1%
50%
49,7%
43,5%
42,2%
42,2%
41,1%
40%
30%
20%
10%
0%
A18+
A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54
A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2013
138
QUEBEC FRENCH
139
Quebec French Adults 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 94,6% 33,2
35
83,5%
80%
25,5
60%
76,5%
30
71,2%
18,5
25
16,1
20
42,5%
15
40%
23,6%
20%
2,1
0,6
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
10
16,8%
Magazine
0,3
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
140
Quebec French Adults 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 88,5%
80%
85,9%
21,8
60%
Weekly Hours
30
27,1
25
68,8%
67,6%
20
15,6
15
12,3
40%
10
25,4%
15,4%
20%
0,5
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
0,1
Magazine
2,6% 0,1
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
141
Quebec French Adults 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 90,6%
80%
89,2%
23,7
74,2%
Weekly Hours
30
25,2
25
72,9%
18,3
60%
20
15,0
15
40%
10
24,9%
15,1%
20%
0,6
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
0,2
Magazine
6,2%
5
0,1
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
142
Quebec French Adults 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 92,0%
24,5
80%
Weekly Hours
30
85,5%
78,2%
77,4%
25
20,8
19,8
20
16,8
60%
15
40%
29,5%
10
18,3%
20%
0,8
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
0,3
Magazine
8,0%
5
0,2
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
143
Quebec French Adults 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 92,9%
25,2
80%
80,8%
30
85,4%
80,1%
25
21,0
18,0
60%
Weekly Hours
19,0
20
15
40%
30,7%
10
19,1%
20%
0,9
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
5
9,5%
0,3
0,2
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
144
Quebec French Adults 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 93,6% 26,8
30
81,7%
80%
Weekly Hours
22,3
82,9%
80,7%
18,8
60%
25
18,2
20
15
33,8%
40%
10
20,4%
20%
11,3%
1,1
0,4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
145
Quebec French Adults 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 93,5%
30
25,3
80%
82,7%
82,4%
81,3%
25
21,6
18,8
60%
20
15,8
15
34,7%
40%
10
22,0%
20%
1,0
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
5
10,1%
0,4
Magazine
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
146
Quebec French Adults 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 94,4% 27,7
30
83,4%
80%
23,4
82,6%
78,8%
25
19,8
60%
20
15,5
15
38,1%
40%
10
23,0%
20%
12,5%
1,2
0,4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
5
0,3
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
147
Quebec French Adults 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
97,6% 42,8
80%
Weekly Hours
89,2%
31,7
75,6%
56,7%
55,7%
60%
20,5
40%
29,4%
11,1
20%
3,6
26,5%
0,9
0,5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
148
Quebec French Adults 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
97,9%
45,3
Weekly Hours
50
90,4%
73,7%
80%
40
32,9
59,5%
60%
30
51,1%
20,3
40%
30,5%
20
28,7%
10,1
20%
4,1
10
1,0
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
0,5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
149
Quebec French Adults 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
98,0%
Weekly Hours
60
91,2%
47,6
50
70,3%
62,1%
33,7
60%
40
44,1%
40%
30
32,4%
19,3
30,4%
20
9,1
20%
4,6
1,1
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
10
0,5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
150
Quebec French Adults 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
98,1%
60
90,4%
48,9
80%
50
70,0%
66,0%
40
33,8
60%
40%
19,8
20%
30
37,6%
32,4%
8,0
5,3
32,3%
1,2
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
20
10
0,6
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
151
Flyer Usage - Quebec French
Daily Newspapers
Never Use
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Seldom Use
Occasionally Use
Frequently Use
79,7%
74,3%
65,9%
58,5%
62,0%
60,6%
56,5%
56,0%
50,4%
A18+
A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54
A50+
49,3%
A55+
49,1%
A60+
47,0%
A65+
Source: BBM Analytics RTS Fall 2013
152
Flyer Usage - Quebec French
Community Newspapers
Never Use
Seldom Use
Occasionally Use
Frequently Use
80%
69,1%
70%
60%
66,1%
58,1%
51,3%
55,0%
53,8%
49,0%
50%
49,0%
43,9%
42,6%
42,2%
40%
40,8%
30%
20%
10%
0%
A18+
A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54
A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2013
153
ATLANTIC
154
Atlantic Adults 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 93,1%
30,8
80%
85,0%
Weekly Hours
35
28,1
81,5%
30
74,8%
25
19,5
60%
19,4
20
47,3%
15
40%
26,9%
20%
10
13,3%
2,0
0,6
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
Magazine
0,3
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
155
Atlantic Adults 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
91,6% 36,2
84,6%
80%
60%
Weekly Hours
72,4%
21,6
67,0%
18,7
40%
13,0
29,1%
26,1%
20%
10,7%
0,7
0,2
0,2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
156
Atlantic Adults 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
92,4%
88,3%
74,8%
23,4
60%
Weekly Hours
35
30,7
30
73,7%
25
20,8
20
14,5
15
40%
25,3%
24,8%
10
20%
0,6
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
8,3%
0,1
0,1
Magazine
Community
Newspaper
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
157
Atlantic Adults 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 91,2% 27,3
80,9% 23,9
80%
Weekly Hours
30
89,5% 26,7
81,9%
25
20
17,8
60%
15
34,1%
40%
10
24,1%
20%
1,0
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
5
9,3%
0,2
0,2
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
158
Atlantic Adults 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 93,6%
29,4
80%
35
89,0%
86,0%
83,3%
Weekly Hours
30
25,3
24,0
25
19,0
60%
20
15
36,3%
40%
22,7%
10
20%
1,1
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
9,0%
0,2
0,3
Magazine
Community
Newspaper
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
159
Atlantic Adults 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94,1%
29,7
85,4%
Weekly Hours
35
88,3%
84,9%
30
26,7
80%
25
22,5
19,0
60%
20
37,9%
40%
15
23,1%
10
20%
11,0%
1,2
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
0,3
0,3
Magazine
Community
Newspaper
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
160
Atlantic Adults 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94,6% 31,8
90,2%
87,1%
Weekly Hours
35
86,6%
30
27,1
80%
21,0
60%
25
22,6
20
43,0%
15
40%
23,4%
10
20%
1,4
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
10,4%
0,3
0,3
Magazine
Community
Newspaper
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
161
Atlantic Adults 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95,0% 31,5
89,1%
28,5
87,4%
Weekly Hours
35
86,3%
30
80%
20,3
60%
25
20,9
20
43,4%
15
40%
23,7%
10
20%
12,8%
1,4
0,4
0,4
0%
5
0
TV PPM *
TV
Radio
Internet
Daily
Newspaper
Magazine
Community
Newspaper
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
162
Atlantic Adults 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95,3%
34,9
Weekly Hours
89,4%
32,6
81,1%
80%
60%
21,3
40%
61,1%
59,3%
29,8%
11,8
17,4%
20%
3,1
0,9
0,4
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
163
Atlantic Adults 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95,1% 36,1
88,2%
32,7
Weekly Hours
81,4%
80%
65,4%
21,8
60%
40%
52,5%
31,2%
10,6
17,0%
20%
3,5
1,0
0,4
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
164
Atlantic Adults 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
98,2%
38,3
89,9%
33,5
80%
60%
79,2%
68,8%
21,0
47,9%
40%
29,3%
9,7
20%
4,0
15,8%
1,0
0,4
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
165
Atlantic Adults 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
98,8%
39,4
87,0%
34,0
80%
75,0%
67,3%
60%
21,0
40%
39,7%
30,7%
8,6
20%
16,0%
4,5
1,1
0,4
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
166
Flyer Usage - Atlantic
Daily Newspapers
Never Use
Seldom Use
Occasionally Use
Frequently Use
80%
70%
66,4%
57,4%
60%
50%
66,9%
54,9%
50,1%
44,7%
47,8%
42,9%
40%
31,4%
31,6%
30%
34,8%
30,1%
20%
10%
0%
A18+
A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54
A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2013
167
Flyer Usage - Atlantic
Community Newspapers
Never Use
Seldom Use
Occasionally Use
Frequently Use
70%
60,3%
60%
58,8%
48,8%
50%
45,6%
41,8%
41,5%
40%
38,7%
35,2%
33,8%
35,6%
37,7%
38,9%
30%
20%
10%
0%
A18+
A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54
A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2013
168
TV VIEWING PROFILE & TRENDS
169
Who’s watching
Everyone is watching TV
•
•
•
•
•
Weekly Reach across all demos is
very high
Time spent across all demos is
substantial & remarkably similar
Variances in time spent depend on
life stage and daily obligations
Young people are watching TV and
lots of it
Online is increasing TV viewing
170
Who’s watching
Average Weekly Reach
97,9% 96,8% 97,2% 96,9% 98,2% 97,1% 96,8% 97,5% 97,9% 98,3% 99,0% 99,0% 99,3% 99,3%
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
171
How much are they watching
Average Weekly Per Capita Hours
40,4 41,2
38,2
36,3
28,8
27,3
20,9 20,4 20,7
21,8 21,3 22,7 24,1 24,3
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
172
Gender
Average Weekly Reach
97,9%
97,9%
Male
Female
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
173
Gender
Average Weekly Per Capita Hours
26,0
Male
28,7
Female
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
174
Language
Average Weekly Reach
97,8%
99,5%
95,1%
English
French
Other
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
175
Language
Average Weekly Per Capita Hours
34,2
26,8
English
25,0
French
Other
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
176
Education
Average Weekly Reach
97,4%
98,5%
99,1%
98,2%
97,6%
96,9%
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
177
Education
Average Weekly Per Capita Hours
31,7
26,4
33,1
28,2
22,0
19,0
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
178
Household Income
Average Weekly Reach
98,4% 98,5% 98,1% 97,5% 96,3% 97,7% 98,4% 98,0% 98,2% 98,5%
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
179
Household Income
Average Weekly Per Capita Hours
43,1
37,7
35,0
30,3
29,3
24,6
22,8
21,2
21,4
20,2
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
180
Viewing Trends
Kids 2-11 - Average Weekly Per Capita Hours
Linear TV
25
20
18,4
18,5
18,6
18,4
17,5
04-05
05-06
06-07
07-08
08-09
22,0
22,3
21,6
20,9
09-10
10-11
11-12
12-13
15
10
5
0
Source: BBM Canada InfoSys+ TV PPM; Total TV/Total TV PPM; Total Canada; M-Su 2a-2a
181
Viewing Trends
Teens 12-17 - Average Weekly Per Capita Hours
Linear TV
30
25
20
18,7
19,1
18,7
17,6
16,7
04-05
05-06
06-07
07-08
08-09
22,7
22,1
22,0
09-10
10-11
11-12
20,4
15
10
5
0
12-13
Source: BBM Canada InfoSys+ TV PPM; Total TV/Total TV PPM; Total Canada; M-Su 2a-2a
182
Viewing Trends
Adults 18+ - Average Weekly Per Capita Hours
Linear TV
35
30
25
20
15
10
5
0
Linear & Online TV
28,1
29,0
28,9
28,6
28,6
28,9
29,5
29,9
30,2
04-05
05-06
06-07
07-08
08-09
09-10
10-11
11-12
12-13
Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita
183
Viewing Trends
Adults 18-24 - Average Weekly Per Capita Hours
Linear TV
Linear & Online TV
30
25
20
18,3
18,7
18,7
17,8
18,3
04-05
05-06
06-07
07-08
08-09
24,6
23,3
24,4
25,4
09-10
10-11
11-12
12-13
15
10
5
0
Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita
184
Viewing Trends
Adults 18-34 - Average Weekly Per Capita Hours
Linear TV
Linear & Online TV
30
25
21,4
21,4
21,3
21,3
20,9
04-05
05-06
06-07
07-08
08-09
23,2
22,5
24,0
24,1
09-10
10-11
11-12
12-13
20
15
10
5
0
Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita
185
Viewing Trends
Adults 18-49 - Average Weekly Per Capita Hours
Linear TV
30
25
Linear & Online TV
23,6
24,3
24,0
23,9
23,5
24,0
23,7
24,5
24,8
04-05
05-06
06-07
07-08
08-09
09-10
10-11
11-12
12-13
20
15
10
5
0
Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita
186
Viewing Trends
Adults 25-54 - Average Weekly Per Capita Hours
Linear TV
30
Linear & Online TV
26,0
26,8
26,3
26,1
25,6
24,8
25,0
25,6
25,8
04-05
05-06
06-07
07-08
08-09
09-10
10-11
11-12
12-13
25
20
15
10
5
0
Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita
187
Viewing Trends
Adults 55+ - Average Weekly Per Capita Hours
Linear TV
50
40
36,1
37,0
37,4
37,0
37,4
37,3
38,8
38,4
38,2
04-05
05-06
06-07
07-08
08-09
09-10
10-11
11-12
12-13
30
20
10
0
Source: BBM Canada InfoSys+ TV PPM; Total TV/Total TV PPM; Total Canada; M-Su 2a-2a
188
For more information please visit tvb.ca.
189