Transcript Document

Reach & Time Spent
Major Media Comparison
May 2015
1
Reach & Time Spent
Background
•
To provide cross-media comparisons,
the RTS survey database has been
used to produce figures for all major
media
•
Where available we have sourced
unbiased electronic measurement
from PPM and comScore to contrast
against the survey data
•
The electronic measurement clearly
shows the superiority of television in
terms of both daily reach and weekly
time spent across all demos and
regions
•
The variance between electronically
measured data and self-reported
survey data clearly shows that people
report what they “think” they do, and
not what they actually do
2
Reach & Time Spent
Contents
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Adults (pg.4)
Males (pg.19)
Females (pg.34)
English (pg.49)
French (pg.64)
British Columbia (pg.79)
Prairies (pg.94)
Ontario (pg.109)
Quebec (pg.124)
Quebec French (pg.139)
Atlantic (pg.154)
National TV Viewing Profile &
Trends (pg.169)
3
ADULTS
4
Adults 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 90.8%
81.0%
80%
78.0%
77.0%
28.4
60%
24.0
17.3
40%
18.8
21.4
40.0%
24.0%
15.0%
20%
1.9
0%
TV PPM
TV RTS
Radio
Internet
comScore
Internet
RTS
0.5
0.3
45
40
35
30
25
20
15
10
5
0
Daily
Magazine Community
Newspaper
Newspaper
Source Linear: BBM Analytics RTS Fall 2014 (Mon-Sun) Total; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
Source Digital: comScore Media Metrix Multi Platform; Total Minutes, 3-month avg. Dec-Jan 2014/15
Note: 55+ population of 12,426,480 (Numeris estimate) used to calculate average weekly per cap hours over 3-month period Formula: [(sum3-mth min)*MM/60min/population/(sum 3-mth days)*7
5
Adults 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
90.0%
37.1
84.9%
80%
Weekly Hours
65.0%
64.0%
24.5
60%
19.7
40%
12.4
11.0
21.0%
20%
12.0%
0.4
0%
TV PPM
TV RTS
Radio
Internet
comScore
Internet
RTS
0.2
3.0% 0.1
45
40
35
30
25
20
15
10
5
0
Daily
Magazine Community
Newspaper
Newspaper
Source Linear: BBM Analytics RTS Fall 2014 (Mon-Sun) Total; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
Source Digital: comScore Media Metrix Multi Platform; Total Minutes, 3-month avg. Dec-Jan 2014/15
Note: 55+ population of 12,426,480 (Numeris estimate) used to calculate average weekly per cap hours over 3-month period Formula: [(sum3-mth min)*MM/60min/population/(sum 3-mth days)*7
6
Adults 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
91.0%
84.7%
80%
Weekly Hours
70.0%
33.0
71.0%
24.2
60%
19.9
15.3
40%
13.3
25.0%
16.0%
20%
0.6
0%
TV PPM
TV RTS
Radio
Internet
comScore
Internet
RTS
0.2
5.0%
0.1
45
40
35
30
25
20
15
10
5
0
Daily
Magazine Community
Newspaper
Newspaper
Source Linear: BBM Analytics RTS Fall 2014 (Mon-Sun) Total; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
Source Digital: comScore Media Metrix Multi Platform; Total Minutes, 3-month avg. Dec-Jan 2014/15
Note: 55+ population of 12,426,480 (Numeris estimate) used to calculate average weekly per cap hours over 3-month period Formula: [(sum3-mth min)*MM/60min/population/(sum 3-mth days)*7
7
Adults 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
89.0%
87.2%
75.0%
80%
Weekly Hours
75.0%
28.1
60%
24.7
21.6
17.8
40%
15.3
28.0%
18.0%
20%
0.8
0%
TV PPM
TV RTS
Radio
Internet
comScore
Internet
RTS
9.0%
0.3
0.2
45
40
35
30
25
20
15
10
5
0
Daily
Magazine Community
Newspaper
Newspaper
Source Linear: BBM Analytics RTS Fall 2014 (Mon-Sun) Total; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
Source Digital: comScore Media Metrix Multi Platform; Total Minutes, 3-month avg. Dec-Jan 2014/15
Note: 55+ population of 12,426,480 (Numeris estimate) used to calculate average weekly per cap hours over 3-month period Formula: [(sum3-mth min)*MM/60min/population/(sum 3-mth days)*7
8
Adults 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
89.0%
87.8%
78.0%
77.0%
80%
60%
Weekly Hours
25.7
22.2
19.3
40%
16.5
30.0%
20.0%
20%
10.0%
0.9
0.3
0.2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
9
Adults 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 89.0%
60%
87.0%
79.0%
80%
23.6
Weekly Hours
79.0%
23.7
20.3
40%
24.3
17.3
33.0%
21.0%
20%
12.0%
1.1
0%
TV PPM
TV RTS
Radio
Internet
comScore
Internet
RTS
0.4
0.3
45
40
35
30
25
20
15
10
5
0
Daily
Magazine Community
Newspaper
Newspaper
Source Linear: BBM Analytics RTS Fall 2014 (Mon-Sun) Total; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
Source Digital: comScore Media Metrix Multi Platform; Total Minutes, 3-month avg. Dec-Jan 2014/15
Note: 55+ population of 12,426,480 (Numeris estimate) used to calculate average weekly per cap hours over 3-month period Formula: [(sum3-mth min)*MM/60min/population/(sum 3-mth days)*7
10
Adults 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 90.0%
81.0%
80%
60%
23.6
87.0%
80.0%
20.7
40%
Weekly Hours
22.6
17.8
33.0%
21.0%
20%
12.0%
1.0
0.4
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
11
Adults 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 91.0%
82.0%
60%
85.0%
81.0%
80%
Weekly Hours
25.3
21.8
18.5
21.4
36.0%
40%
22.0%
14.0%
20%
1.2
0.4
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
12
Adults 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95.1%
36.7
80%
Weekly Hours
89.0%
80.0%
31.5
63.0%
60%
53.0%
19.5
40%
32.0%
13.3
20%
23.0%
3.2
0.8
0.5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
13
Adults 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95.5%
38.5
90.0%
33.4
80%
Weekly Hours
80.0%
59.0%
60%
56.0%
19.3
40%
9.8
33.0%
12.0
20%
24.0%
3.7
0.9
0.5
0%
TV PPM
TV RTS
Radio
Internet
comScore
Internet
RTS
45
40
35
30
25
20
15
10
5
0
Daily
Magazine Community
Newspaper
Newspaper
Source Linear: BBM Analytics RTS Fall 2014 (Mon-Sun) Total; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
Source Digital: comScore Media Metrix Multi Platform; Total Minutes, 3-month avg. Dec-Jan 2014/15
Note: 55+ population of 12,426,480 (Numeris estimate) used to calculate average weekly per cap hours over 3-month period Formula: [(sum3-mth min)*MM/60min/population/(sum 3-mth days)*7
14
Adults 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95.9% 40.5
91.0%
34.6
80%
Weekly Hours
79.0%
59.0%
54.0%
60%
19.3
36.0%
40%
25.0%
10.7
20%
4.2
1.0
0.5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
15
Adults 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 96.2% 41.5
92.0%
35.1
80%
Weekly Hours
77.0%
61.0%
60%
19.5
47.0%
37.0%
40%
26.0%
9.2
20%
4.7
1.1
0.6
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
16
Flyer Usage - National
Daily Newspapers
Neve/Seldom Read
Occas./Freq.read
100%
86.0%
80%
83.0%
75.0%
72.0%
69.0%
71.0%
68.0%
58.0%
60%
40%
0.41
20%
0.42
0.39
28.0%
0.14
57.0%
0.25
0.28
0.29
57.0%
0.43
57.0%
0.43
0.43
0.32
0.17
0%
A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2014
17
Flyer Usage - National
Community Newspapers
Neve/Seldom Read
100%
Occas./Freq.read
92%
84%
80%
75%
40%
25%
20%
67%
63%
60%
60%
40%
70%
30%
33%
37%
60%
40%
42%
65%
64%
61%
58%
39%
36%
35%
16%
8%
0%
A18+ A18-24A18-34A18-49A25-49A25-54A35-49A35-54 A50+ A55+ A60+ A65+
Source: BBM Analytics RTS Fall 2014
18
MALES
19
Males 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 90.3%
81.0%
80%
60%
78.0%
77.0%
27.1
22.8
22.8
42.0%
17.0
40%
21.0%
20%
14.0%
2.0
0.5
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
20
Males 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
88.0%
84.9%
Weekly Hours
37.4
80%
64.0%
60%
58.0%
20.3
40%
9.6
26.0%
10.5
20%
9.0%
0%
TV PPM
TV
Radio
Internet
0.4
0.1
Daily
Newspaper
Magazine
2.0% 0.1
45
40
35
30
25
20
15
10
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
21
Males 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
90.0%
84.6%
35.1
80%
67.0%
67.0%
60%
18.9
40%
13.1
13.3
28.0%
20%
12.0%
0.7
0.2
Daily
Newspaper
Magazine
0%
TV PPM
TV
Radio
Internet
4.0%
0.1
45
40
35
30
25
20
15
10
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
22
Males 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
88.0%
86.9%
74.0%
80%
60%
Weekly Hours
73.0%
70.0%
29.7
20.8
16.6
40%
15.5
32.0%
16.0%
20%
0.9
0.2
0.2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
23
Males 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
88.0%
87.6%
78.0%
77.0%
80%
27.6
60%
21.2
18.5
40%
17.0
33.0%
17.0%
20%
0.3
0.2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
9.0%
1.1
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
24
Males 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 88.7%
79.0%
80%
60%
22.7
Weekly Hours
86.0%
79.0%
25.8
19.5
40%
17.5
36.0%
18.0%
20%
0.3
0.2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
10.0%
1.2
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
25
Males 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 89.7%
82.0%
60%
23.5
85.0%
81.0%
80%
20.6
Weekly Hours
23.6
18.5
36.0%
40%
19.0%
20%
11.0%
1.2
0.3
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
26
Males 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 90.8%
83.0%
83.0%
82.0%
80%
60%
24.7
21.5
18.8
21.9
39.0%
40%
20.0%
20%
1.4
0.4
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
13.0%
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
27
Males 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94.7%
80%
Weekly Hours
90.0%
81.0%
35.1
30.9
64.0%
55.0%
60%
18.8
40%
13.8
20%
27.0%
3.5
22.0%
0.7
0.5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
28
Males 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95.0%
Weekly Hours
91.0%
36.9
80%
33.0
80.0%
60.0%
60%
57.0%
18.5
40%
29.0%
12.7
20%
3.9
23.0%
0.8
0.5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
29
Males 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95.5%
38.8
92.0%
34.1
80%
Weekly Hours
79.0%
61.0%
55.0%
60%
18.3
40%
31.0%
11.5
20%
26.0%
4.5
0.9
0.5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
30
Males 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95.8% 39.9
92.0%
35.2
80%
Weekly Hours
78.0%
62.0%
60%
18.5
47.0%
40%
33.0%
28.0%
10.3
20%
5.2
1.0
0.6
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
31
Flyer Usage - Males
Daily Newspapers
Never/Seldon read
Occas./Freq.read
100%
87.0%
80%
86.0%
78.0%
75.0%
71.0%
74.0%
69.0%
68.0%
61.0%
60%
40%
60.0%
59.0%
39%
40%
41%
40%
M18+ M18-24 M18-34 M18-49 M25-49 M25-54 M35-49 M35-54 M50+
M55+
M60+
M65+
29%
22%
20%
60.0%
13%
25%
26%
31%
32%
14%
0%
Source: BBM Analytics RTS Fall 2014
32
Flyer Usage - Males
Community Newspapers
Never/seldom read
100%
Occas./Freq.read
94.0%
88.0%
79.0%
80%
74.0%
71.0%
68.0%
65.0%
65.0%
60%
53%
47.0%
40%
35%
21%
20%
26%
29%
32%
44.0%
35%
63%
60%
56%
40.0%
37.0%
12%
6%
0%
M18+ M18-24 M18-34 M18-49 M25-49 M25-54 M35-49 M35-54 M50+
M55+
M60+
M65+
Source: BBM Analytics RTS Fall 2014
33
FEMALES
34
Females 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 91.2%
82.0%
80%
78.0%
78.0%
29.8
25.1
60%
17.3
40%
20.1
37.0%
28.0%
16.0%
20%
1.8
0.6
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
35
Females 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
91.0%
85.2%
36.8
80%
70.0%
67.0%
60%
20.2
15.4
40%
11.3
16.0%
20%
0%
TV PPM
TV
Radio
Internet
15.0%
0.4
0.3
Daily
Newspaper
Magazine
4.0%
0.1
45
40
35
30
25
20
15
10
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
36
Females 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
92.0%
84.9%
80%
60%
Weekly Hours
75.0%
72.0%
30.8
21.1
17.7
40%
13.5
21.0%
20%
19.0%
0.5
0.3
Daily
Newspaper
Magazine
0%
TV PPM
TV
Radio
Internet
7.0%
0.1
45
40
35
30
25
20
15
10
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
37
Females 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
90.0%
87.5%
77.0%
76.0%
80%
60%
Weekly Hours
26.5
22.5
19.1
40%
15.0
25.0%
21.0%
20%
10.0%
0.7
0.4
0.2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
38
Females 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
90.0%
88.1%
79.0%
78.0%
80%
60%
Weekly Hours
23.1
23.7
20.1
16.0
40%
27.0%
23.0%
20%
12.0%
0.8
0.4
0.2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
39
Females 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 89.2%
88.0%
79.0%
80%
60%
Weekly Hours
79.0%
24.5
22.8
21.1
17.0
40%
30.0%
24.0%
20%
13.0%
0.9
0.4
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
40
Females 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 90.3%
89.0%
80.0%
80%
60%
Weekly Hours
24.1
80.0%
21.6
20.8
17.0
40%
30.0%
23.0%
14.0%
20%
0.8
0.5
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
41
Females 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 91.3%
81.0%
80%
60%
Weekly Hours
86.0%
79.0%
25.9
22.1
18.0
40%
20.9
32.0%
25.0%
15.0%
20%
1.0
0.5
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
42
Females 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95.5%
38.1
80%
Weekly Hours
89.0%
79.0%
32.0
63.0%
60%
51.0%
20.0
40%
36.0%
12.9
20%
23.0%
3.0
0.9
0.5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
43
Females 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95.9% 40.0
90.0%
33.7
80%
Weekly Hours
79.0%
59.0%
60%
55.0%
19.8
40%
37.0%
11.3
20%
25.0%
3.4
0.9
0.5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
44
Females 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 96.3% 41.9
91.0%
35.0
80%
Weekly Hours
60%
78.0%
57.0%
53.0%
20.3
40.0%
40%
25.0%
10.0
20%
3.9
1.1
0.5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
45
Females 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 96.5% 42.8
91.0%
35.0
80%
Weekly Hours
77.0%
60.0%
60%
20.5
46.0%
41.0%
40%
25.0%
8.3
20%
4.2
1.1
0.6
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
46
Flyer Usage - Females
Daily Newspapers
Never/Seldom Use
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Occas./Freq.read
85.0%
80.0%
76.0%
74.0%
72.0%
71.0%
67.0%
68.0%
55.0%
55.0%
45%
33%
20%
24%
26%
29%
28%
55.0%
54.0%
45%
46%
45%
32%
15%
F18+
F18-24 F18-34 F18-49 F25-49 F25-54 F35-49 F35-54
F50+
F55+
F60+
F65+
Source: BBM Analytics RTS Fall 2014
47
Flyer Usage - Females
Community Newspapers
Never/Seldom use
100%
90.0%
81.0%
80%
60%
Occas./Freq.read
70.0%
65.0%
62.0%
59.0%
55.0%
45%
40%
30%
35%
38%
67%
64%
62%
67%
56.0%
41%
42%
38.0%
36.0%
33.0%
33.0%
19%
20%
10%
0%
F18+
F18-24 F18-34 F18-49 F25-49 F25-54 F35-49 F35-54
F50+
F55+
F60+
F65+
Source: BBM Analytics RTS Fall 2014
48
ENGLISH
49
English 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 89.9%
81.0%
80%
60%
27.3
78.0%
78.0%
24.2
22.2
39.0%
17.0
40%
25.0%
15.0%
20%
1.8
0.5
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco
50
English 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
89.0% 38.8
84.1%
80%
65.0%
64.0%
60%
19.6
40%
12.6
11.0
22.0%
20%
12.0%
0%
TV PPM
TV
Radio
Internet
0.3
0.1
Daily
Newspaper
Magazine
3.0% 0.1
45
40
35
30
25
20
15
10
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco
51
English 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
91.0%
83.4%
80%
34.4
71.0%
68.0%
60%
19.3
15.3
40%
13.3
24.0%
15.0%
20%
0.5
0.2
Daily
Newspaper
Magazine
0%
TV PPM
TV
Radio
Internet
5.0%
0.1
45
40
35
30
25
20
15
10
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco
52
English 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
89.0%
86.1%
75.0%
74.0%
80%
29.2
60%
21.0
40%
18.0
15.3
28.0%
18.0%
20%
0.3
0.2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
9.0%
0.7
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco
53
English 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
89.0%
86.6%
78.0%
76.0%
80%
60%
Weekly Hours
26.6
21.4
19.5
40%
16.3
29.0%
20.0%
20%
11.0%
0.8
0.4
0.2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco
54
English 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
88.0%
87.9%
78.0%
80%
60%
Weekly Hours
22.8
78.0%
25.1
20.5
17.0
40%
32.0%
21.0%
20%
12.0%
0.9
0.4
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco
55
English 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 89.1%
80.0%
80%
60%
22.9
Weekly Hours
87.0%
80.0%
23.3
21.1
17.3
40%
32.0%
22.0%
14.0%
20%
0.9
0.5
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco
56
English 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 90.2%
82.0%
60%
24.6
86.0%
80.0%
80%
Weekly Hours
22.2
22.1
18.0
40%
36.0%
23.0%
15.0%
20%
1.1
0.5
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco
57
English 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94.6%
80%
Weekly Hours
89.0%
81.0%
35.1
31.6
65.0%
60%
53.0%
19.3
40%
33.0%
13.8
23.0%
20%
3.1
0.8
0.5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco
58
English 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94.9%
Weekly Hours
91.0%
36.8
33.4
80%
80.0%
61.0%
60%
55.0%
19.0
40%
35.0%
12.4
20%
24.0%
3.6
0.9
0.5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco
59
English 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95.4%
38.7
92.0%
34.8
80%
Weekly Hours
79.0%
58.0%
56.0%
60%
19.3
38.0%
40%
26.0%
11.1
20%
4.1
1.0
0.5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco
60
English 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95.7%
39.4
92.0%
35.3
80%
Weekly Hours
78.0%
60.0%
60%
19.5
49.0%
40.0%
40%
26.0%
9.5
20%
4.6
1.1
0.6
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Canada minus Quebec Franco
61
Flyer Usage – National English
Daily Newspapers
Never/seldom read
100%
80%
87.0%
Occas/freque.read
86.0%
79.0%
77.0%
74.0%
70.0%
72.0%
70.0%
59.0%
60%
40%
58.0%
41%
30%
20%
13%
14%
ENG
18-24
ENG
18-34
21%
23%
ENG
18-49
ENG
25-49
26%
28%
30%
ENG
25-54
ENG
35-49
ENG
35-54
57.0%
42%
57.0%
43%
43%
0%
ENG
18+
ENG
50+
ENG
55+
ENG
60+
ENG
65+
Source: BBM Analytics RTS Fall 2014
62
Flyer Usage – National English
Community Newspapers
Never/seldom use
100%
Occas/freq.
91.0%
85.0%
80%
60%
40%
74.0%
69.0%
66.0%
41%
26%
20%
31%
34%
67%
66%
62.0%
59.0%
60.0%
59%
38%
40%
ENG
35-49
ENG
35-54
41.0%
58.0%
42%
34.0%
33.0%
15%
9%
0%
ENG
18+
ENG
18-24
ENG
18-34
ENG
18-49
ENG
25-49
ENG
25-54
ENG
50+
ENG
55+
ENG
60+
ENG
65+
Source: BBM Analytics RTS Fall 2014
63
FRENCH
64
French 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94.3%
60
86.0%
77.0%
80%
60%
Weekly Hours
50
67.0%
40
33.3
28.4
40%
30
43.0%
18.8
14.9
21.0%
20%
2.5
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
20
19.0%
10
0.6
0.4
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco
65
French 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
60
89.0%
88.0%
50
80%
65.0%
64.0%
38.8
40
60%
30
40%
20.4
12.6
20%
12.0%
0%
TV PPM
TV
Radio
20
22.0%
11.0
Internet
0.3
0.1
Daily
Newspaper
Magazine
3.0% 0.1
10
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco
66
French 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 90.2%
60
89.0%
77.0%
80%
Weekly Hours
50
75.0%
40
60%
40%
30
25.5
22.6
18.0
15.5
20
24.0%
17.0%
20%
0.7
0%
TV PPM
TV
Radio
Internet
10
8.0%
0.3
0.1
0.0%
0
Daily
Magazine Community
Newspaper
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco
67
French 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 91.9%
80.0%
80%
Weekly Hours
60
86.0%
80.0%
50
40
60%
40%
24.3
20.1
18.0
30
21.4
28.0%
20
16.0%
20%
0.9
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
10
9.0%
0.3
0.2
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco
68
French 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 92.9%
60
86.0%
83.0%
82.0%
Weekly Hours
50
80%
40
60%
25.4
40%
21.6
30
19.5
19.2
30.0%
20
16.0%
20%
1.1
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
10
10.0%
0.3
0.2
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco
69
French 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 93.4%
Weekly Hours
60
85.0%
81.0%
80%
81.0%
50
40
60%
26.9
40%
23.4
30
20.3
18.0
33.0%
20
18.0%
20%
1.4
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
13.0%
10
0.3
0.3
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco
70
French 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 93.7%
60
85.0%
83.0%
Weekly Hours
83.0%
50
80%
40
60%
26.3
40%
21.9
30
20.3
17.9
32.0%
20
16.0%
20%
1.1
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
10
9.0%
0.2
0.2
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco
71
French 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94.3%
60
86.0%
82.0%
78.0%
80%
60%
Weekly Hours
50
40
28.2
40%
24.2
21.0
16.7
30
35.0%
20
19.0%
20%
1.5
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
13.0%
10
0.3
0.3
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco
72
French 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 97.0%
80%
Weekly Hours
60
91.0%
50
75.0%
42.3
34.1
60%
54.0%
40
53.0%
30
40%
19.0
20
26.0%
25.0%
10.5
20%
3.5
10
0.9
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
0.6
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco
73
French 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
97.3%
Weekly Hours
60
90.0%
44.7
50
74.0%
35.4
60%
40%
40
55.0%
51.0%
30
18.3
27.0%
25.0%
20
9.5
20%
3.9
1.0
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
10
0.6
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco
74
French 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
97.7%
Weekly Hours
60
91.0%
47.0
50
74.0%
36.0
60%
40
58.0%
45.0%
40%
30
17.5
20%
28.0%
8.0
4.6
28.0%
1.1
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
20
10
0.6
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco
75
French 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
98.0%
Weekly Hours
60
91.0%
48.5
50
72.0%
62.0%
36.2
60%
40
30
37.0%
40%
17.5
20%
31.0%
28.0%
7.1
5.1
1.2
20
10
0.7
0%
0
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, Quebec Franco
76
Flyer Usage – National French
Daily Newspapers
Never/seldom use
100%
87.0%
80%
60%
40%
Occas./freq.
71.0%
69.0%
67.0%
67.0%
62.0%
59.0%
61.0%
52.0%
41%
20%
29%
31%
33%
FRE
18-34
FRE
18-49
FRE
25-49
38%
48%
57.0%
54.0%
53.0%
47%
46%
39%
43%
33%
13%
0%
FRE
18+
FRE
18-24
FRE
25-54
FRE
35-49
FRE
35-54
FRE
50+
FRE
55+
FRE
60+
FRE
65+
Source: BBM Analytics RTS Fall 2014
77
Flyer Usage – National French
Community Newspapers
Never/seldom use
100%
91.0%
77.0%
80%
60%
Occas./frequ.
69.0%
64.0%
59.0%
62.0%
60.0%
47%
40%
31%
36%
40%
38%
FRE
25-54
FRE
35-49
52.0%
43%
63%
62%
60%
57.0%
48%
40.0%
38.0%
37.0%
23%
20%
9%
0%
FRE
18+
FRE
18-24
FRE
18-34
FRE
18-49
FRE
25-49
FRE
35-54
FRE
50+
FRE
55+
FRE
60+
FRE
65+
Source: BBM Analytics RTS Fall 2014
78
BRITISH COLUMBIA
79
British Columbia Adults 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
86.1%
79.0%
80%
60%
23.0
81.0%
75.0%
23.0
22.5
40%
Weekly Hours
44.0%
14.8
25.0%
24.0%
20%
1.7
0.5
0.4
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM
80
British Columbia Adults 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100%
80%
78.9%
78.0%
60%
40%
81.0%
75.0%
23.4
22.0
41.0%
14.2
14.0
23.0%
23.0%
20%
1.6
0.5
0.4
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM
81
British Columbia Adults 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
92.0%
37.3
80% 76.0%
72.0%
64.0%
60%
40%
15.4
12.6
34.0%
11.0
20%
11.0%
0.2
0.2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
8.0%
0.6
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM
82
British Columbia Adults 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
Weekly Hours
91.0%
80.7%
74.0%
70.0%
31.2
60%
40%
17.1
36.0%
16.0
12.5
15.0%
20%
0.7
0.2
0.2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
15.0%
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM
83
British Columbia Adults 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
92.0%
81.2%
80%
76.0%
72.0%
29.0
60%
40%
17.9
17.3
35.0%
13.3
17.0%
20%
0.8
0.2
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
17.0%
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM
84
British Columbia Adults 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
90.0%
82.8%
76.0%
74.0%
80%
26.6
60%
19.1
40%
18.3
36.0%
14.5
19.0%
20%
0.9
0.3
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
18.0%
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM
85
British Columbia Adults 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
91.0%
86.0%
77.0%
80%
77.0%
24.2
60%
19.0
19.9
40%
37.0%
14.3
22.0%
20.0%
20%
0.8
0.3
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM
86
British Columbia Adults 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
88.0%
87.1%
78.0%
80%
60%
Weekly Hours
20.6
76.0%
22.0
20.7
38.0%
15.8
40%
23.0%
23.0%
20%
0.9
0.3
0.4
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM
87
British Columbia Adults 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 92.7%
80%
Weekly Hours
89.0%
80.0%
30.2
31.5
63.0%
60%
53.0%
19.5
40%
32.0%
13.3
20%
23.0%
3.2
0.8
0.5
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM
88
British Columbia Adults 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 93.5% 31.6
Weekly Hours
35
90.0% 31.9
30
76.0%
80%
66.0%
25
56.0%
60%
20
16.5
12.8
40%
39.0%
34.0%
15
10
20%
3.4
1.0
0.6
0%
5
0
TV PPM *
TV
Radio
Internet
Daily
Newspaper
Magazine
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM
89
British Columbia Adults 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 93.9%
80%
Weekly Hours
91.0%
32.9
33.1
74.0%
62.0%
57.0%
60%
17.3
40%
40.0%
36.0%
11.9
20%
3.8
1.1
0.7
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM
90
British Columbia Adults 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94.5%
80%
Weekly Hours
91.0%
33.2
33.9
72.0%
58.0%
54.0%
60%
18.3
40%
42.0%
39.0%
10.7
20%
4.3
1.0
0.7
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Vancouver/Victoria EM
91
Flyer Usage - British Columbia
Daily Newspapers
Never/seldom use
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Occas./Freq.
82.0%
74.0%
72.0%
68.0%
67.0%
70.0%
66.0%
65.0%
58.0%
57.0%
42%
33%
32%
26%
28%
30%
34%
56.0%
43%
56.0%
44%
44%
35%
18%
A18+
A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54
A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2014
92
Flyer Usage - British Columbia
Community Newspapers
Never/seldom use
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Occas./Freq.
83.0%
70.0%
62.0%
56.0%
53.0%
47%
72%
70%
65.0%
55.0%
35%
58%
54.0%
45%
44%
72%
46%
38%
42.0%
30%
30.0%
28.0%
28.0%
17%
A18+
A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54
A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2014
93
PRAIRIES
94
Prairie Adults 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
86.3%
81.0%
80%
60%
26.4
Weekly Hours
80.0%
76.0%
24.3
21.9
17.3
40%
34.0%
24.0%
20%
10.0%
1.5
0.5
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
95
Prairie Adults 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
92.0%
39.2
78.6%
61.0%
60%
40%
Weekly Hours
60.0%
16.9
12.4
9.8
20%
12.0%
0%
TV PPM *
TV
Radio
Internet
8.0%
0.2
0.1
Daily
Newspaper
Magazine
2.0% 0.0
45
40
35
30
25
20
15
10
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
96
Prairie Adults 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
Weekly Hours
92.0%
78.4%
69.0%
31.5
69.0%
60%
40%
17.4
16.4
13.3
15.0%
20%
0%
TV PPM *
TV
Radio
Internet
14.0%
13.0%
0.4
0.2
0.1
Daily
Newspaper
Magazine
Community
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
97
Prairie Adults 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
Weekly Hours
90.0%
82.3%
74.0%
80%
74.0%
27.8
60%
19.2
18.9
40%
15.8
22.0%
18.0%
20%
0.6
0.3
Daily
Newspaper
Magazine
0%
TV PPM *
TV
Radio
Internet
6.0%
0.2
45
40
35
30
25
20
15
10
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
98
Prairie Adults 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
83.1%
80%
Weekly Hours
90.0%
78.0%
78.0%
24.7
60%
19.7
20.6
40%
17.5
25.0%
20.0%
20%
0.7
0%
TV PPM *
TV
Radio
Internet
0.4
7.0%
0.2
0.0%
45
40
35
30
25
20
15
10
5
0
Daily
Magazine Community
Newspaper
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
99
Prairie Adults 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
89.0%
84.3%
79.0%
80%
60%
Weekly Hours
21.4
79.0%
23.7
21.5
17.8
40%
27.0%
21.0%
20%
0.8
0.4
Daily
Newspaper
Magazine
0%
TV PPM *
TV
Radio
Internet
8.0%
0.2
45
40
35
30
25
20
15
10
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
100
Prairie Adults 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
88.0%
86.7%
80.0%
80%
60%
Weekly Hours
21.2
80.0%
21.9
23.3
19.0
40%
30.0%
22.0%
20%
9.0%
0.9
0.5
0.2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
101
Prairie Adults 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
87.6%
82.0%
60%
23.5
87.0%
81.0%
80%
Weekly Hours
22.9
19.3
22.1
40%
33.0%
23.0%
20%
10.0%
1.0
0.5
0.2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
102
Prairie Adults 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 92.7%
80%
Weekly Hours
90.0%
79.0%
35.5
32.0
65.0%
60%
52.0%
19.5
40%
33.0%
13.5
16.0%
20%
2.8
0.8
0.4
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
103
Prairie Adults 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 93.4%
37.3
80%
Weekly Hours
90.0%
79.0%
32.0
65.0%
60%
52.0%
19.5
40%
33.0%
13.5
16.0%
20%
2.8
0.8
0.4
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
104
Prairie Adults 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94.3%
39.2
91.0%
35.3
80%
Weekly Hours
78.0%
57.0%
54.0%
60%
19.3
39.0%
40%
10.8
20%
19.0%
3.8
1.1
0.5
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
105
Prairie Adults 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95.9% 40.3
Weekly Hours
93.0%
37.2
80%
77.0%
59.0%
60%
19.5
47.0%
39.0%
40%
9.3
20%
20.0%
4.4
1.2
0.5
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
106
Flyer Usage - Prairie
Daily Newspapers
Never/seldom use
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
85.0%
83.0%
80.0%
78.0%
75.0%
71.0%
Occas./Freq
75.0%
71.0%
58.0%
58.0%
0.42
0.29
0.15
A18+
0.17
0.2
0.22
0.25
0.25
57.0%
0.42
56.0%
0.43
0.44
0.29
A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54
A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2014
107
Flyer Usage - Prairie
Community Newspapers
Never/seldom use
100%
Occas./Freq.
92.0%
84.0%
78.0%
80%
74.0%
71.0%
69.0%
65.0%
67.0%
48.0%
40%
0.6
0.59
60%
0.52
48.0%
0.52
41.0%
0.35
0.22
0.26
0.29
0.31
40.0%
0.33
0.16
20%
0.08
0%
A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2014
108
ONTARIO
109
Ontario Adults 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 90.8%
81.0%
80%
79.0%
78.0%
28.1
60%
23.5
22.8
39.0%
17.3
40%
26.0%
15.0%
20%
1.9
0.5
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
110
Ontario Adults 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
91.0%
86.0%
80%
60%
66.0%
Weekly Hours
39.0
66.0%
22.2
40%
12.5
11.8
21.0%
20%
0%
TV PPM
TV
Radio
Internet
14.0%
0.4
0.1
Daily
Newspaper
Magazine
2.0% 0.1
45
40
35
30
25
20
15
10
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
111
Ontario Adults 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
91.0%
85.5%
80%
60%
Weekly Hours
35.0
71.0%
68.0%
21.1
40%
15.0
13.5
24.0%
17.0%
20%
0.6
0.2
Daily
Newspaper
Magazine
0%
TV PPM
TV
Radio
Internet
5.0%
0.1
45
40
35
30
25
20
15
10
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
112
Ontario Adults 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
89.0%
87.5%
75.0%
80%
60%
Weekly Hours
75.0%
29.6
22.1
17.4
40%
15.3
28.0%
20.0%
20%
0.3
0.2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
9.0%
0.8
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
113
Ontario Adults 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
89.0%
88.0%
78.0%
77.0%
80%
60%
Weekly Hours
27.0
22.1
18.8
40%
16.3
30.0%
22.0%
20%
11.0%
0.9
0.4
0.2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
114
Ontario Adults 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 89.1%
87.0%
79.0%
80%
60%
Weekly Hours
79.0%
25.7
23.4
19.8
40%
17.0
33.0%
23.0%
20%
12.0%
1.1
0.4
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
115
Ontario Adults 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 89.8%
82.0%
60%
23.3
87.0%
80.0%
80%
Weekly Hours
23.6
20.2
40%
17.3
32.0%
24.0%
20%
13.0%
1.0
0.4
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
116
Ontario Adults 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 90.9%
83.0%
Weekly Hours
85.0%
82.0%
80%
60%
24.9
22.5
21.3
17.8
40%
36.0%
24.0%
15.0%
20%
1.2
0.4
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
117
Ontario Adults 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94.8%
80%
90.0%
Weekly Hours
84.0%
35.4
31.1
65.0%
60%
53.0%
19.5
40%
33.0%
14.2
23.0%
20%
3.3
0.8
0.5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
118
Ontario Adults 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95.1%
37.2
80%
90.0%
Weekly Hours
83.0%
33.1
60.0%
60%
55.0%
19.5
40%
35.0%
12.7
20%
24.0%
3.7
0.8
0.5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
119
Ontario Adults 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95.4%
Weekly Hours
92.0%
37.2
80%
34.7
82.0%
58.0%
54.0%
60%
19.8
40%
37.0%
11.3
20%
25.0%
4.3
0.9
0.5
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
120
Ontario Adults 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95.4% 40.1
92.0%
34.8
80%
Weekly Hours
82.0%
61.0%
60%
19.5
47.0%
39.0%
40%
25.0%
9.2
20%
4.8
1.0
0.6
Magazine
Community
Newspaper
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average
121
Flyer Usage - Ontario
Daily Newspapers
Never/seldom use
100%
80%
89.0%
Occas./freq.
88.0%
81.0%
79.0%
76.0%
72.0%
73.0%
71.0%
60.0%
60%
40%
40%
28%
20%
59.0%
19%
11%
21%
24%
29%
58.0%
41%
58.0%
42%
42%
29%
12%
0%
A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2014
122
Flyer Usage - Ontario
Community Newspapers
Never/seldom use
100%
Occas./Freq.
93.0%
86.0%
80%
74.0%
68.0%
60%
65.0%
61.0%
58.0%
42%
40%
32%
35%
61%
57.0%
39%
43%
39.0%
36.0%
33.0%
26%
20%
69%
67%
64%
31.0%
14%
7%
0%
A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2014
123
QUEBEC
124
Quebec Adults 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 93.8%
60
83.1%
76.6%
80%
60%
50
71.3%
40
32.3
40%
30
42.2%
24.8
18.3
16.6
20
23.6%
15.9%
20%
2.1
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
10
0.6
0.3
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]
125
Quebec Adults 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
88.1%
60
85.5%
80%
50
68.6%
66.7%
40
60%
40%
Weekly Hours
27.5
30
19.9
15.4
20%
15.5%
0%
TV PPM
TV
Radio
20
24.2%
11.8
Internet
0.4
0.2
Daily
Newspaper
Magazine
2.3% 0.1
10
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]
126
Quebec Adults 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 89.2%
Weekly Hours
60
88.9%
74.0%
80%
50
72.1%
40
60%
40%
21.8
30
25.6
17.7
20
24.3%
14.5
15.5%
20%
0%
TV PPM
TV
Radio
Internet
0.6
0.2
Daily
Newspaper
Magazine
5.6%
10
0.1
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]
127
Quebec Adults 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 91.0%
Weekly Hours
60
85.5%
77.8%
80%
50
76.6%
40
60%
40%
23.7
19.3
21.4
16.3
30
29.3%
20
18.6%
20%
0.8
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
0.3
Magazine
7.5%
10
0.2
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]
128
Quebec Adults 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 91.8%
80.2%
80%
Weekly Hours
60
85.5%
79.2%
50
40
60%
24.8
40%
30
20.4
17.5
19.7
30.7%
20
19.4%
20%
0.9
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
10
8.9%
0.3
0.2
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]
129
Quebec Adults 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 92.5%
60
81.2%
83.2%
80.0%
80%
50
40
60%
26.3
21.5
40%
30
18.3
18.8
33.6%
20
20.3%
20%
10.8%
1.1
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
10
0.4
0.3
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]
130
Quebec Adults 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 93.0%
60
82.0%
81.8%
81.5%
50
80%
40
60%
30
25.9
21.1
40%
18.3
16.7
34.9%
20
21.9%
20%
10
9.7%
1.0
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
0.4
0.3
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]
131
Quebec Adults 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 93.7%
60
82.9%
82.0%
79.3%
80%
60%
50
40
27.8
22.6
40%
19.3
30
38.0%
16.2
20
22.6%
20%
12.2%
1.2
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
10
0.4
0.3
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]
132
Quebec Adults 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 96.8%
80%
Weekly Hours
60
89.2%
60%
50
76.6%
41.7
40
57.0%
55.0%
31.1
30
20.5
40%
29.4%
20%
3.6
10
0.9
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
20
25.7%
11.0
Magazine
0.5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]
133
Quebec Adults 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
97.1%
Weekly Hours
60
90.3%
50
74.8%
44.1
40
59.9%
32.3
60%
50.2%
30
20.3
40%
30.6%
27.5%
20
10.1
20%
4.1
1.0
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
10
0.5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]
134
Quebec Adults 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
97.5%
Weekly Hours
60
91.1%
46.3
50
72.3%
62.7%
33.2
60%
40
30
43.4%
40%
19.8
32.6%
29.1%
20
9.1
20%
4.6
1.1
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
10
0.5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]
135
Quebec Adults 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
Weekly Hours
97.8%
60
90.3%
47.8
50
72.6%
66.5%
40
33.0
60%
40%
20.0
20%
30
37.0%
33.1%
7.9
5.2
31.1%
1.2
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
20
10
0.6
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco, Non C – Montreal CMA Anglo]
136
Flyer Usage - Quebec
Daily Newspapers
Never/seldom use
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Occas./Freq.
80.1%
74.2%
66.1%
62.3%
58.6%
60.7%
57.1%
56.2%
50.0%
20%
14%
A18+
16%
20%
21%
21%
24%
22%
A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54
49.0%
19%
A50+
48.8%
19%
A55+
46.8%
20%
A60+
20%
A65+
Source: BBM Analytics RTS Fall 2014
137
Flyer Usage - Quebec
Community Newspapers
Never use/seldom use
Occas./Freq.
80%
70.4%
70%
60%
66.4%
58.7%
55.6%
51.6%
54.2%
50.1%
50%
49.7%
43.5%
42.2%
42.2%
41.1%
40%
30%
20%
21%
17%
19%
23%
24%
24%
27%
26%
19%
17%
17%
16%
10%
0%
A18+
A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54
A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2014
138
QUEBEC FRENCH
139
Quebec French Adults 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94.3%
60
86.0%
77.0%
80%
60%
Weekly Hours
50
67.0%
40
33.3
28.5
40%
30
43.0%
18.8
15.0
21.0%
20%
2.5
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
20
19.0%
10
0.6
0.4
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]
140
Quebec French Adults 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
88.1%
Weekly Hours
60
88.0%
80%
70.0%
50
70.0%
60%
40
31.3
30
40%
20.4
13.3
20%
0%
TV PPM
TV
Radio
20
20.0%
11.5
Internet
17.0%
0.3
0.3
Daily
Newspaper
Magazine
2.0% 0.1
10
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]
141
Quebec French Adults 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 90.2%
Weekly Hours
60
89.0%
77.0%
80%
50
75.0%
40
60%
40%
30
25.6
22.6
18.0
15.8
20
23.0%
17.0%
20%
0.7
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
10
8.0%
0.3
0.1
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]
142
Quebec French Adults 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 91.9%
80.0%
80%
Weekly Hours
60
86.0%
80.0%
50
40
60%
40%
24.3
20.1
18.3
30
21.5
28.0%
20
16.0%
20%
0.9
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
10
9.0%
0.3
0.2
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]
143
Quebec French Adults 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 92.9%
82.0%
Weekly Hours
60
86.0%
82.0%
50
80%
40
60%
25.4
40%
21.6
30
19.7
19.2
30.0%
20
16.0%
20%
1.1
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
10
10.0%
0.3
0.2
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]
144
Quebec French Adults 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 93.4%
Weekly Hours
60
85.0%
81.0%
80%
81.0%
50
40
60%
26.9
40%
23.4
30
20.5
18.1
33.0%
20
18.0%
20%
1.4
0%
TV PPM
TV
Radio
Internet
13.0%
0.3
10
0.0%
0
Daily
Magazine Community
Newspaper
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]
145
Quebec French Adults 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 93.7%
60
85.0%
83.0%
Weekly Hours
83.0%
50
80%
40
60%
26.3
40%
21.9
30
20.3
17.9
32.0%
20
16.0%
20%
1.1
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
10
9.0%
0.2
0.2
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]
146
Quebec French Adults 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94.3%
60
86.0%
82.0%
77.0%
80%
60%
Weekly Hours
50
40
28.2
40%
24.1
30
36.0%
21.3
16.7
20
18.0%
20%
1.5
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
13.0%
10
0.3
0.3
Magazine
Community
Newspaper
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]
147
Quebec French Adults 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 97.0%
80%
Weekly Hours
60
91.0%
50
74.0%
42.3
34.4
60%
54.0%
40
53.0%
30
40%
19.3
10.5
20%
3.6
10
0.9
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
20
25.0%
24.0%
Magazine
0.6
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]
148
Quebec French Adults 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
97.3%
Weekly Hours
60
90.0%
44.7
50
74.0%
35.7
60%
40%
40
56.0%
51.0%
30
18.5
27.0%
25.0%
20
9.6
20%
3.9
1.0
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
10
0.6
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]
149
Quebec French Adults 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
97.7%
Weekly Hours
60
91.0%
47.0
50
73.0%
36.3
60%
40
59.0%
45.0%
40%
30
17.5
20%
28.0%
27.0%
8.0
4.7
1.1
0%
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
20
10
0.6
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]
150
Quebec French Adults 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
80%
98.0%
Weekly Hours
60
91.0%
48.5
50
71.0%
63.0%
36.5
60%
40
30
37.0%
40%
17.5
20%
31.0%
28.0%
7.2
5.2
1.2
20
10
0.7
0%
0
TV PPM
TV
Radio
Internet
Daily
Newspaper
Magazine
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, [Quebec Franco]
151
Flyer Usage - Quebec French
Daily Newspapers
Never/seldom use
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Occas./Freq.
78.0%
71.0%
69.0%
68.0%
67.0%
63.0%
59.0%
62.0%
52.0%
41%
29%
31%
33%
48%
52.0%
57.0%
54.0%
48%
46%
43%
38%
37%
32%
22%
A18+
A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54
A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2014
152
Flyer Usage - Quebec French
Community Newspapers
Never/seldom use
100%
91.0%
77.0%
80%
60%
Occas./Freq.
69.0%
52.0%
64.0%
62.0%
60.0%
48%
40%
31%
36%
40%
38%
43%
41.0%
39.0%
64%
62%
61%
59%
57.0%
38.0%
36.0%
23%
20%
9%
0%
A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2014
153
ATLANTIC
154
Atlantic Adults 18+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
Weekly Hours
100% 94.0%
80%
82.0%
81.0%
76.0%
32.1
26.0
60%
19.0
19.9
43.0%
40%
26.0%
20%
12.0%
2.0
0.6
0.3
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic
155
Atlantic Adults 18-24
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
86.5%
Weekly Hours
80.0%
80%
70.0%
67.0%
31.2
60%
20.2
40%
13.6
12.8
24.0%
20%
13.0%
0%
TV PPM *
TV
Radio
Internet
0.3
0.2
Daily
Newspaper
Magazine
6.0%
0.1
45
40
35
30
25
20
15
10
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic
156
Atlantic Adults 18-34
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 90.4%
89.0%
78.0%
80%
60%
Weekly Hours
33.4
69.0%
21.9
17.4
40%
15.3
28.0%
14.0%
20%
0.5
0.2
Daily
Newspaper
Magazine
0%
TV PPM *
TV
Radio
Internet
7.0%
0.1
45
40
35
30
25
20
15
10
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic
157
Atlantic Adults 18-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 92.3%
60%
87.0%
81.0%
74.0%
80%
Weekly Hours
27.2
26.3
20.7
16.3
40%
31.0%
17.0%
20%
0.8
0.4
Daily
Newspaper
Magazine
0%
TV PPM *
TV
Radio
Internet
8.0%
0.2
45
40
35
30
25
20
15
10
5
0
Community
Newspaper
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic
158
Atlantic Adults 25-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94.1%
Weekly Hours
89.0%
84.0%
76.0%
80%
28.3
60%
26.1
22.7
17.3
40%
33.0%
18.0%
20%
0.4
0.2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
9.0%
1.0
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic
159
Atlantic Adults 25-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94.8%
80%
Weekly Hours
88.0%
85.0%
77.0%
29.4
60%
24.8
23.4
18.0
40%
36.0%
19.0%
20%
0.4
0.2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
9.0%
1.1
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic
160
Atlantic Adults 35-49
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 94.4%
80%
86.0%
84.0%
78.0%
Weekly Hours
31.2
60%
24.1
17.5
40%
20.8
34.0%
20.0%
20%
9.0%
1.2
0.6
0.2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic
161
Atlantic Adults 35-54
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95.2%
80%
86.0%
80.0%
Weekly Hours
85.0%
32.0
24.7
60%
18.5
20.5
40%
39.0%
21.0%
20%
10.0%
1.3
0.6
0.2
Daily
Newspaper
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic
162
Atlantic Adults 50+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 96.1%
38.9
80%
89.0%
Weekly Hours
83.0%
31.4
60%
65.0%
55.0%
21.8
40%
35.0%
12.6
15.0%
20%
3.2
0.8
0.4
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic
163
Atlantic Adults 55+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100% 95.7% 40.2
Weekly Hours
90.0%
81.0%
80%
32.7
60.0%
60%
56.0%
21.8
38.0%
40%
10.8
16.0%
20%
3.7
0.9
0.4
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic
164
Atlantic Adults 60+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
98.3%
42.4
Weekly Hours
92.0%
83.0%
33.6
80%
60%
23.0
59.0%
58.0%
42.0%
40%
9.7
20%
17.0%
4.2
1.1
0.5
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic
165
Atlantic Adults 65+
Daily Reach / Average Weekly Per Capita Hours
Daily Reach %
100%
98.5%
41.6
80%
Weekly Hours
91.0%
33.1
81.0%
62.0%
60%
23.8
50.0%
45.0%
40%
8.7
20%
4.6
13.0%
1.3
0.5
Magazine
Community
Newspaper
0%
TV PPM *
TV
Radio
Internet
Daily
Newspaper
45
40
35
30
25
20
15
10
5
0
Source: BBM Analytics RTS Fall 2014; InfoSys + TV PPM 2013/14 M-Su 2a-2a, 52-week average, * Non C - Atlantic
166
Flyer Usage - Atlantic
Daily Newspapers
Never/seldom use
Occas./Freq.
100%
87.0%
87.0%
77.0%
80%
74.0%
71.0%
68.0%
67.0%
65.0%
58.0%
60%
58.0%
42%
40%
32%
23%
20%
13%
26%
29%
33%
58.0%
42%
57.0%
42%
43%
35%
13%
0%
A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2014
167
Flyer Usage - Atlantic
Community Newspapers
Never/ seldom use
Occas./Freq.
100%
88.0%
84.0%
78.0%
80%
75.0%
73.0%
68.0%
72.0%
70.0%
60%
57%
53.0%
47%
40%
32%
22%
20%
12%
25%
27%
28%
57%
50.0% 50%
43.0%
43.0%
30%
16%
0%
A18+ A18-24 A18-34 A18-49 A25-49 A25-54 A35-49 A35-54 A50+
A55+
A60+
A65+
Source: BBM Analytics RTS Fall 2014
168
TV VIEWING PROFILE & TRENDS
169
Who’s watching
Everyone is watching TV
•
•
•
•
•
Weekly Reach across all demos is
very high
Time spent across all demos is
substantial & remarkably similar
Variances in time spent depend on
life stage and daily obligations
Young people are watching TV and
lots of it
Online is increasing TV viewing
170
Who’s watching
Average Weekly Reach
98.0% 96.9% 97.3% 97.1% 98.2% 97.2% 96.7% 97.4% 97.8% 98.3% 99.1% 99.1% 99.0% 99.1%
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year
171
How much are they watching
Average Weekly Per Capita Hours
40.5 41.5
38.5
36.7
28.4
26.9
20.0 19.4 19.8
23.6 23.6
21.6
19.9
19.7
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year
172
Gender
Average Weekly Reach
97.9%
98.1%
Male
Female
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year
173
Gender
Average Weekly Per Capita Hours
25.5
Male
28.2
Female
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year
174
Language
Average Weekly Reach
97.7%
99.7%
98.0%
English
French
Other
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year
175
Language
Average Weekly Per Capita Hours
33.9
26.3
English
23.7
French
Other
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year
176
Education
Average Weekly Reach
98.4%
98.6%
99.3%
98.5%
97.6%
95.6%
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year
177
Education
Average Weekly Per Capita Hours
31.4
25.2
33.0
27.7
21.5
18.8
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year
178
Household Income
Average Weekly Reach
98.9% 97.0% 98.1% 97.8% 97.1% 98.2% 98.4% 97.9% 98.4% 98.1%
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year
179
Household Income
Average Weekly Per Capita Hours
43.4
39.8
34.4
31.1
28.1
24.5
22.0
20.6
20.0
19.2
Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2013/14 Broadcast Year
180
For more information please visit tvb.ca.
181