Transcript Title of Presentation

Friendly, Easy-Going, and Smart Too
Why Analytic Modeling in the Cloud Is
Your New Best Friend
Andrew Flint
Senior Director, Product Management
FICO
© 2014 Fair Isaac Corporation. Confidential.
This presentation is provided for the recipient only and cannot be reproduced or shared without Fair Isaac Corporation’s express consent.
Modeling in the Cloud?
Real, easy, cost-effective, safe.
Better than what you’re using now.
2
© 2014 Fair Isaac Corporation. Confidential.
Agenda
►Data
Science Is Red Hot
►Data
Science Isn’t Easy
►Why
the Cloud Helps
►Overview
of Modeling Tools in
FICO® Analytic Cloud
►Demo:
3
FICO® Analytic Modeler Scorecard
© 2014 Fair Isaac Corporation. Confidential.
That Data Science Is So Hot Right Now
► Data
► Bigger
and faster
► Deeper and more diverse
► Ubiquitous
► Analytics
► Rapidly
evolving techniques
► Deep and machine learning
► Easier wrappers
► Smart
is the new sexy
► Better
decisions
► Delighted customers
Image: www.thehollywoodnews.com
4
© 2014 Fair Isaac Corporation. Confidential.
Gravity Also Exists
► Increased
► Greater
scrutiny and regulatory pressure
demands for
►
Transparency
► Access
► Collaboration
► Continual
clamp-down by IT
►
Desktop control
► Information security
► Inevitably long queues
► Time
5
waits for no data scientist
© 2014 Fair Isaac Corporation. Confidential.
Advantages of Cloud
► Instant
on
► Elastic and scalable
► Collaborative
► Regular, painless updates
► Continual analytic innovation
6
► Connected
► Easy
to use
► Cost-effective
What about security, reliability?
Criteria
Handsome
Outgoing
Smart
Tidy
Loves animals
Outdoorsy
Score
✓
✓
✓
✓
✓
✓
Criteria
Great with kids
Honest
Loyal
Great cook
Score
✓
✓
✓
✓
© 2014 Fair Isaac Corporation. Confidential.
Adventurous Camera-ready
✓
✓
Decade of Success Delivering Analytic Tools in the Cloud
7
© 2014 Fair Isaac Corporation. Confidential.
►
Ten year record of success
►
Proven reliability, security and
accuracy for many top-tier banks
►
Direct engagement & support in cloud
►
Great platform for collaboration
►
Centralized project repository
►
Easy software upgrades
►
High satisfaction: Xeno Xealots!
►
Now part of Analytic Modeler family
FICO® Analytic Cloud
What Does it Enable?
8
© 2014 Fair Isaac Corporation. Confidential.
Analytic Tools in the
FICO® Analytic Cloud
Suite of tools to
► Explore
data,
► Derive
predictive models,
► Design
decision strategies,
► For
analysts with a wide range
of needs and backgrounds, and
► Execute
those assets in the
cloud as services
9
© 2014 Fair Isaac Corporation. Confidential.
Analytic Modeling Tools Available in the Cloud
What is it?
USL*
FICO® Analytic Modeler Scorecard
FICO® Analytic Modeler Scorecard Professional
FICO® Analytic Modeler Decision Trees Professional
FICO® Analytic Modeler for R
FICO® Analytic Modeler for Text
coming soon!
FICO® Big Data Analyzer
coming soon!
*User sophistication level, scientifically quantified as propeller heads
10
© 2014 Fair Isaac Corporation. Confidential.
Turning Analytic Discoveries into Better Decisions
Marketing
Origination &
Underwriting
Customer
Management
Fraud
Collections &
Recovery
Historical
Data
Claims Management
Analytic Modeling Environment
11
© 2014 Fair Isaac Corporation. Confidential.
Business Applications
FICO® Big Data Analyzer
For analyst teams to discover
insights from data on Hadoop
► Integrate,
explore and visualize
any data
► Find
and re-use analytic assets
► Export
insights to operational
systems
► Extend
with standards-based
components
► Use
from any browser
► Deploy
on-premises or in the
cloud
© 2014 Fair Isaac Corporation. Confidential.
FICO® Analytic Modeler Scorecard
Powerful machine learning for
business analysts in the cloud
► Easily
derive insights using
advanced predictive modeling
techniques
► Produce
scorecards and
boosted tree ensembles
► Discover
key predictive drivers
with 2-d and 3-d visualizations
► Calculate
scores in real-time
or batch for better decisions
13
© 2014 Fair Isaac Corporation. Confidential.
FICO® Analytic Modeler Scorecard Professional
Sophisticated predictive modeling
for highest value business problems
► Designed
for experienced business
analysts
► Great
control over modeling process,
with automated documentation
► Refine
models using pattern
constraints, competing objectives,
reject inference, and auto versioning
► New
in release 6:
SubPop Explorer, model export to
DMP, Blaze, TRIAD & PMML
14
© 2014 Fair Isaac Corporation. Confidential.
FICO® Analytic Modeler Decision Trees Professional
Advanced strategy decision tree
development for intelligent
customer strategies
► Derive
action-oriented strategy
trees with empirical acumen
► Visually
build, compare and
improve strategies
► Refine
strategies and actions
using multiple business metrics
► Designed
to simply work the
way you think
► Publish
strategies to decision
management applications
15
© 2014 Fair Isaac Corporation. Confidential.
FICO® Analytic Modeler for Text
Unlock powerful value from
unstructured data sources
► Draw
insights from text using
entity extraction and sentiment
analysis
► Actively
find patterns with fast
interactive search
► Analyze
emails, reviews, social
media and call center transcripts
► Extract
key content, enhance
predictions and improve decisions
16
© 2014 Fair Isaac Corporation. Confidential.
FICO® Analytic Modeler for R
Open source R in the cloud
for skilled data scientists
► Broad
power of R in a
powerful interactive IDE
► Tremendous
breadth of
analytic algorithms
► Access
CRAN repository of
5,000+ packages
► Easily
enable downstream
execution of analytics as web
services
17
© 2014 Fair Isaac Corporation. Confidential.
Demo
► FICO® Analytic
18
Modeler Scorecard
© 2014 Fair Isaac Corporation. Confidential.
Summary
► Cloud
is happening
► Our Analytic
Modeler suite provides
powerful, rapidly evolving analytic tools
► Very
low barriers to entry
► Free
trials
► Instant-on
► Integrated
19
with apps on and off the cloud
© 2014 Fair Isaac Corporation. Confidential.
Thank You!
Andrew Flint
Senior Director, Product Management
FICO
© 2014 Fair Isaac Corporation. Confidential.
This presentation is provided for the recipient only and cannot be reproduced or shared without Fair Isaac Corporation’s express consent.
Learn More at FICO World
Related Sessions
►Adding Text to the Analytics Mix; Friday, 10:30am
►Improvements in Recommendation Systems; Friday, 11:45am
►The Future of Customer Personalization; Friday, 11:45am
Products in Solution Center
►FICO® Analytic Modeler
►FICO® Big Data Analyzer @ Big Data Analytics kiosk
Experts at FICO World
►Lamar Shahbazian, Product Management
►Osvaldo Driollet, Analytic Science
►Colette Glaeser, Product Management
►Shafi Rahman, Analytic Science
►Martin Hall, Product Management
►Gerald Fahner, Analytic Science
White Papers & Blogs
►Building Powerful Predictive Scorecards
►www.fico.com/en/blogs
Analytics & Optimization
►The Era of Intimate Customer Decisioning is at
Hand
21
© 2014 Fair Isaac Corporation. Confidential.
Please rate this session online!
Andrew Flint
[email protected]
+1 415 446 6632
22
© 2014 Fair Isaac Corporation. Confidential.