Transcript PowerPoint-presentatie

The Virtual Arts Centre
of the Future
Lyngby, Denmark
Wouter Vermeylen
Building Manager
Arts Centre Vooruit
Arts Centre Vooruit…
Ghent, Belgium
11 storeys
1913
600 activities
20.000 m2
dance
theatre
literature
pop/rock
jazz
Restauration
20 years
worldmusic
new media
performance
parties
80 employees
monument
of the year 2000
365 spaces
Capacity: 3.500 visitors max
5 stages
Changing needs:
Visitors:
In-depth information
More interactivity (communities)
Personal communication (blogs)
Mobility (anywhere-anytime)
More
participation
Artists:
Technological support
Medialab
Crossmedial formats
Support
Organisation:
Efficient working methods
(automation, mobility)
Efficient
artistic process
Working methods
New technologies will
enable us to
reach
our audience better and
communicate more
with it.
WHY?
Simply because they answer
strong customer needs:
Mobility: anyhow/anywhere
Personalization: have it my way
Empowerment: customer in the driver’s seat
Expression/interactivity: hear me
Ambition
… investing in a ICT infrastructure
and applications for visitors, artists and employees
to enable them
to experience information, knowledge and culture in a digital way …
Policy plan 2006-2009
Mission statement
… to look towards the future in a new inspiring way and to aim
for a social and artistic surplus value
… and to be a pioneer on a national and international level
Organisation: Towards the user
Directeur
Erik Temmerman
Zakelijke werking
Marketing
Karen Vander PLaetse
Artistieke werking
Realisatie
Rik Vandecaveye
Infrastructuur
Wouter Vermeylen
Administratie
& Beleidsondersteuning
Marion De Graeve
Bespreekbureau
Ann Bruynseels
Administratie
Bart Verhaevert
Zaalhoreca
Willie Verhoysen
Administratie
Hilde Van Der Straeten
Personeelsadministratie
Gerda Billiet
Sponsoring & PR
Peter Van Den Eede
Artistieke Coördinatie
Luc Dewaele
Kafee
Jonas De Smet
ICT
Alain Quackelbeen
Personeelszorg
Maud Verlynde
Pers
Katrien Darras
Dans
Barbara Raes
Podiumtechniek
Peter Misschaert
Onderhoud
Bart Vermeire
Boekhouding
Myriam Brosteaux
Distributie
Steven Thanghe
Muziek
Wim Wabbes
Eva De Groote
Koen Gisen
Planning - Zaalhuur
Wim Casier
Kathleen Melis/Hendrik Leper
Katrien Coupez
Schoonmaak
Carine Thienpont
Kassa
Charlotte Vermandel
Promotie
Jeroen Tavernier
Theater
Tom Bonte
Transversal
project
structure
Vormgeving
Matthias Timmermans
Webmaster
Eddy Naert
Webredacteur/copy
Sara Standaert
- Information retrieval
- Organisation wide
- Motivation
- Manageable
Organisation
Steering Committee
Projectleader
8 Workgroups
1 Strategy & Vision
2 Infrastructure
3 Awareness & training
4 Wireless & VOIP
5 New applications
6 Automatisation
7 VACF
8 WBA
Infrastructure:
Wireless network 20.000m²
High Speed connectivity (NREN, BELNET)
Building Management
Information displays
VoIP
Digital video
Research:
In collaboration with IBBT
Interdisciplinary institute for BroadBand Technology
(academic & industrial knowledge)
Two main projects:
Virtual Arts Centre of the Future
Web platform
3D digital platform (Workspace Unlimited)
Customer intelligence
Workspace Unlimited / Hypervision / Cipal / Innoxys / Codefellas / CUO / ICRI / SMIT / MICT
Wireless Building Automation
Telindus / Siemens / Televic / Ubiwave / Niko / IMEC / COSIC / ICRI /
PATS / INBCN / MMLab / ETRO
Web 2.0 …
“Web 2.0 means using the web
the way it’s meant to be used.”
Paul Graham
Web 2.0:
* Passive to active
* Application-led to service-led
* Client-server to peer-based topologies
* One-size-fits-all to personalisation
* Proprietary to open source
Norman Lewis
Six rules of Web 2.0:
* Users Add Value:
Look at eBay, YouTube – the users are the application
* Network Effects by Default
Let your users create the network (MySpace)
* The Perpetual Beta
Applications are a never-ending story (google vs ms)
* Software above a single Device
Applications everwhere, anytime
* Data is the Next ‘Intel Inside’
Hard to recreate data leads to competitive advantage
* A Platform beats an Application Every Time
Re-use the data services of others
Customer in the driver’s seat
He is in control of
what he wants to see,
how he wants to see it
and how he wants to structure it,
how he enriches,
how he shares,
and how he participates…
Concept:
USER MINDED
Explore:
searching by interests, suggestions
datamining, tags
a jazz fan could:
Participate:
diggs, rating
writing reviews
add items to collection
Share:
personal page
friendslist, inviting people to groups
Personalise:
favorite concerts, personal calendar
listen to the concerts enlisted
watch a video fragment
be infomed about the new jazz news
keep your own calendar
share information with other jazz fans
create your own webpage
Open Collection
supplied by everyone
activities
artists
products
texts
multimedia
streams
editorial pieces
reviews
ratings
comments
+ external collections
VACF
API
API
API
http://last.fm
http://flickr.com
API
API
RSS
http://technorati.com
http://del.icio.us
Technnology is mature: SOA, Web APIs, XML, RSS, Microformats, open URL structures,…
Public surveys by :
Qualitative research:
Centre for Usability Research
Quantitative research:
Media & ICT
Expert interviews:
Studies on Media, Information and
Telecommunication
What do customers expect ?
Imagine that if you are a jazz fan you could:
listen to the concerts enlisted
watch a video fragment
be infomed about the new jazz news
keep your own calendar
share information with other jazz fans
create your own webpage
walk around in an 3D environment…
What would you say?
Qualitative study
Are potential users enthusiastic?
NO
BUT when they get to know and understand
the possibilities
they want more
Key findings?
Users participate less than they want:
Help to make choices
Video/audio/trailers
Get to know cultural profile of someone else
Recommendations of others
Personalize
Personal pages: save comments, trailers, reviews
Must have
Online concerts, exploring cultural offer
Quantitative study
VACF environment would encourage 2/3 of
participants to participate more
+: information and presentation
0: personalization
-: communication and creation
2 groups of internet users
Practical tool: (info, ebanking): older people,
independents, families
Fun and entertainment: young, educated
Positive adoptation curve
Quantitative study
Difference between virtual & real participation:
•
In the group of virtual cultural participants is 70,8%
also a frequent participant in ‘real life’
•
So 29,2% of this group of virtual participants will
never participate in ‘real life’!
→ possibility to attract a new group of
participants of almost 30%
www.vooruit.be
Quick info
Fast
Search
Direct
Basic info
In depth info
Active info
Rich content
Keep calender
Text
Audio
Video
Save items ,
tips en reviews
Tips and
recommendations
Write own
Text & rec.
Upload
video
Workspace Unlimited
Common Grounds
Common Grounds is an international network of virtual
worlds connected to fysical spaces, exploring the
poetic possibilities of multiplayer gaming technology
and augmented space.
www.workspace-unlimited.org
Workspace Unlimited
EXTENSION - SAT – Montréal (CA)
DEVMAP - V2 – Rotterdam (NL)
IMPLANT - Vooruit – Gent (BE)
Common Grounds is funded by the Vlaams Audiovisueel Fonds, de Vlaamse Gemeenschap, Patrimoine
Canada, Society for Art & Technology, V2_Institute, Arts Centre Vooruit.
Workspace Unlimited
Screenshot of Extension:
Kora Van den Bulcke and Thomas Soetens (founders of Workspace
Unlimited) give a live lecture in the virtual space of EXTENSION.
ICT Manager 2006:
Ambitious IT project rewarded!
Jury:
“Technology
is used as an
extension of
core business
of Vooruit”.
Conclusion
Impact on cultural organisation will be major
Organisations should be prepared:
to reconsider their role
to appreciate more input from the public
“The people formerly known as the audience”
Involve your creative consumers!
Integration instead of division
of real and virtual culture participation
Digitalisation opens new perspectives for cultural presentation,
communication and interactivity
In order to take fully advantage of those new opportunities
organisations should start exploring
‘The Virtual Arts Centre of the Future’:
www.lulu.com, search for “e-culture”
or “vacf” (http://www.lulu.com/content/801000)
“Innovation is neither a
purely commercial nor a
purely scientific process;
it has to be seen as a
social activity”
(Charles Leadbeater)
www.vooruit.be
[email protected]