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Where Are We Headed? April 18, 2012 Thomas E. Callahan, CPA, CRE, FRICS, MAI Co-President & Chief Executive Officer -West [email protected] San Francisco Lodging Market 2 Historical Occupancy and ADR of the San Francisco Lodging Market $200 85% 80.3% 78.9% $190 75.1% 74.9% $180 75% 75.0% 71.2% 72.7% $170 67.8% 71.4% 64.8% $160 $156 61.0% $150 62.7% $150 $155 65% $149 $143 $138 $140 $136 55% $134 $130 $123 $125 $118 $120 $117 45% $110 $100 35% 3 2010 RevPAR Growth 50 Major Markets -5.0% -3.0% -1.0% 1.0% 3.0% 5.0% 7.0% 9.0% 11.0% 13.0% 15.0% New Orleans Boston New York Miami Denver Charlotte Chicago Atlanta Minneapolis Detroit Oahu Los Angeles San Francisco Pittsburgh Newark West Palm Beach Oakland Cleveland Fort Lauderdale Anaheim Hartford Portland Total US Columbus Albuquerque Seattle Kansas City Dallas San Antonio Baltimore Salt Lake City Saint Louis Fort Worth Cincinnati San Diego Orlando Jacksonville Raleigh-Durham Sacramento Long Island Austin Nashville Washington DC Indianapolis Philadelphia Richmond Phoenix Memphis Tucson Tampa Houston Source: Smith Travel Research 4 2011 RevPAR Growth 50 Major Markets 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0% San Francisco Oakland Nashville Hartford Miami Oahu Detroit Tampa West Palm Beach Dallas Los Angeles Houston Newark Charlotte Minneapolis Austin Richmond Orlando Philadelphia Anaheim Indianapolis Seattle Fort Worth Portland Columbus Chicago Cincinnati Pittsburgh Total US Boston Phoenix Raleigh-Durham Denver Long Island Fort Lauderdale San Diego Sacramento Salt Lake City Saint Louis New York Cleveland Kansas City New Orleans Baltimore Jacksonville San Antonio Memphis Atlanta Washington DC Tucson Albuquerque Source: Smith Travel Research 5 San Francisco MSA Economic Assumptions Payroll Real Personal Employment Income Real GDP CPI (Inflation) 2009 -5.2% -0.2% -3.7% 0.7% 2010 -1.1% 1.2% 2.2% 1.4% 2011 0.7% 3.5% 1.4% 2.6% 2012F 2.2% 2.3% 4.7% 2.7% 2013F 1.6% 2.3% 2.1% 2.9% L.R.A. 0.2% 2.9% 1.9% 3.0% 6 San Francisco MSA All Hotels Improved Occupancy = Better ADR Performance in 2012 2008 2009 2010 2011 2012F 2013F 2014F Long-Run Average Occupancy 75.0% 71.2% 75.1% 78.9% 79.7% 79.9% 80.2% 71.9% 0.1% -5.1% 5.5% 5.1% 0.9% 0.3% 0.5% - $133.52 $136.21 $155.07 $171.17 $181.61 $191.58 - -14.6% 2.0% 13.8% 10.4% 6.1% 5.5% 3.1% $95.02 $102.28 $122.42 $136.38 $145.08 $153.73 - -19.0% 7.6% 19.7% 11.4% 6.4% 6.0% 3.7% % Change ADR $156.41 % Change 5.3% RevPAR $117.25 % Change 5.4% 7 San Francisco MSA Upper-Priced Hotels Improved Occupancy = Better ADR Performance in 2012 Long-Run 2008 2009 2010 2011 2012F 2013F 2014F Average Occupancy 76.3% 73.3% 77.7% 80.6% 80.8% 80.6% 80.7% 73.0% 0.3% -4.0% 6.0% 3.8% 0.3% -0.3% 0.1% - $157.60 $160.81 $182.53 $201.92 $214.85 $226.63 - -15.0% 2.0% 13.5% 10.6% 6.4% 5.5% 2.5% $115.49 $124.88 $147.09 $163.25 $173.22 $182.86 - -18.4% 8.1% 17.8% 11.0% 6.1% 5.6% 3.2% % Change ADR $185.46 % Change 4.1% RevPAR $141.51 % Change 4.4% 8 San Francisco MSA Lower-Priced Hotels Improved Occupancy = Better ADR Performance in 2012 Long-Run 2008 2009 2010 2011 2012F 2013F 2014F Average Occupancy 72.5% 67.3% 70.4% 75.9% 77.5% 78.5% 79.4% 69.6% -0.4% -7.2% 4.6% 7.8% 2.1% 1.3% 1.2% - $85.43 $86.76 $101.36 $111.62 $118.00 $125.32 - -14.8% 1.6% 16.8% 10.1% 5.7% 6.2% 1.9% $57.49 $61.09 $76.95 $86.51 $92.63 $99.53 - -20.9% 6.3% 26.0% 12.4% 7.1% 7.4% 2.1% % Change ADR $100.29 % Change 6.2% RevPAR $72.71 % Change 5.8% 9 San Francisco Projected Performance 2012 Quarterly Performance Q1 2012 Q2 2012 Q3 2012 Q4 2012 Annual Occupancy 71.5% 82.1% 89.4% 75.7% 79.7% % Change 1.9% 1.1% 0.2% 0.7% 0.9% $161.70 $166.98 $177.01 $177.71 $171.17 12.7% 12.4% 8.9% 8.3% 10.4% $115.65 $137.07 $158.16 $134.55 $136.38 14.9% 13.6% 9.1% 9.0% 11.4% ADR % Change RevPAR % Change 10 2011 RevPAR Growth 50 Major Markets 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% Miami San Francisco New Orleans Charlotte Tampa Anaheim Los Angeles San Diego Sacramento Chicago Richmond Seattle Boston Detroit Newark Houston Oahu Oakland Salt Lake City Memphis Austin Nashville Portland Indianapolis Minneapolis West Palm Beach Cleveland Total US Long Island Jacksonville Phoenix Fort Lauderdale Tucson Hartford Baltimore San Antonio Raleigh-Durham Albuquerque New York Cincinnati Philadelphia Orlando Kansas City Columbus Denver Atlanta Washington DC Saint Louis Dallas Pittsburgh Fort Worth Source: PKF Hospitality Research 11 San Francisco Hotel Market ADR Growth at 3% per Year Based on Performance in 2011 $260 $260 $240 $240 $227 $220 $220 $200 $192 $200 $182 $180 $171 $156 $150 $160 $155 $180 $160 $149 $143 $140 $138 $128 $135 $134 $123 $120 $100 $136 $140 $125 $117 $118 $120 $100 12 San Francisco Major Hotels: Projected Net Operating Income Dollars per Room and Ratio to Total Revenue $50,000 37.0% 40.0% $45,000 $40,000 35.0% 29.9% $35,000 24.3% $30,000 $28,884 $25,000 $20,000 $15,000 $10,000 $5,000 26.8% 25.2% 23.8% 21.1% 20.2% 18.3% 17.6% 15.6%15.8% 30.0% 25.0% 20.2% 20.0% $19,645 14.1%14.7% $17,612 $18,047 15.0% $16,355 $15,812 $12,789 $12,369 $10,922 10.0% $10,386 $9,785 $8,273 $8,435 $7,739 $7,389 5.0% $0 0.0% NOI per Room NOI 13 San Francisco Historical Performance Occupancy and RevPAR Correlation Year OCC ADR % Change RevPAR % Change 1995 73.4% $97.35 3.5% $71.43 7.4% 1996 77.8% $105.37 8.2% $81.98 14.8% 1997 79.7% $117.47 11.5% $93.62 14.2% 1998 78.0% $128.15 9.1% $100.02 6.8% 1999 76.4% $134.67 5.1% $102.93 2.9% 2000 80.3% $149.78 11.2% $120.29 16.9% 2001 64.8% $143.09 -4.5% $92.76 -22.9% 14 2011 and 2012 Major San Francisco Transactions Hotel Property Sale Date Hotel Milano Marriott SFO Hotel Abri Huntington Hotel Crescent Hotel Villa Florence Mandarin Oriental Hotel Adagio The Opal Hotel Westin Market Street JW Marriott Tuscan Inn Argonaut Hotel 4/12 3/12 1/12 11/11 11/11 10/11 8/11 7/11 5/11 3/11 2/11 2/11 2/11 Sales Price $30.0 M $112.7 M $21.9 M $52.5 M $14.0 M $67.2 M $63.0 M $42.3 M $12.8 M $170.0 M $96.0 M $52.3 M $84.0 M Price per Room $277,778 $164,526 $240,000 $303,571 $168,675 $369,231 $398,734 $247,076 $83,882 $254,873 $284,866 $236,425 $333,333 Cap. Rate 1.5% 6.0% 3.8% 5.7% 5.0% 3.5% 3.9% 7.8% 2.0% 6.7% 5.0% 15 Some Things To Think About 16 1. Personal incomes and corporate profit growth will continue, but at less robust levels. Lodging demand growth in 2012, while still positive, will pale relative to the past two years. Higher room rates will impede demand growth as well. 2. Unemployment will remain high – helps to keep labor costs in check and profit growth up. 3. Oil is a wild card for 2012 – too big an increase will undermine the economy – lodging demand will suffer as a result. 4. Overall, the second half of 2012 will be better than the first half as the future political leadership of the U.S. becomes clear. 17 Thank You 18