Transcript Document

Workspace Group PLC
Creative Businesses
And
Workspace Group
Harry Platt
Chief Executive
17 November 2005
Workspace Group PLC
Workspace Group: Who are we?
Comments on Creative Sector and
Property
Role of Public Sector
History: Growth in assets and
shareholder value
• Founded in 1987
• Listing on London Stock Exchange 1993
• Last equity issue 1994
• Now: Gross Assets over £850 million
Our Business
“ We provide affordable, flexible space for new and
small businesses in London and the South East ”
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c.4,000 customers over 107 estates; nearly 6 million
sq .ft
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Over 7,700 enquiries a year; market leading brand in
fragmented market
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A simple product offer
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Superior service from in-house management
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Customer focused
Changing Environments
Recent Acquisitions
The Quadrangle, SW6
Southbank House, SE1
Chiswick Studios, W4
Lombard House, Croydon
Southgate Office Village, N14
Homesdale Business
Centre, Bromley
Total Percentage of Customers by DTI
Categories
DTI Classification of Tenants
5%
10%
12%
1%
2%
1%
6%
Manufacture
Retail
18%
Construction
Utilities/Infrastructure
Organisations
45%
Design & Creative
Services
Storage & Distribution
Unclassified
Comments on Creative Sector
and Property
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Part of SME sector
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Affordability
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Clusters of Buildings
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Communities of customers
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Character and services of buildings
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Incubation
Part of SME Sector
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Stock of businesses
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Starts and exits: scale and churn
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Most exits are successes
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Do not confuse businesses with owners
Affordability: Customer Profile
Typical Workspace tenant:
Year of start
Turnover
Overheads
Profits
Median
1996
£250,000
£90,000
£40,000
% of median
turnover
—
—
36
16
Rent
£12,000
4.8
Rent under 5% of turnover
Source: Kingston University survey of over 200 customers. Spring 2004
Clusters e.g.The Southbank
Portfolio
1. Kennington Park Studios, SW9
2. Westminster Business Square, SE11
3. Southbank House, SE1
4. Linton House, SE1
5. Great Guildford Business Centre, SE1
6. The Leathermarket, SE1
7. Enterprise Estate, SE1
8. Hatfield House, SE1
9. Tower Bridge Business Centre, SE16
Scale = 1:25000
9
Communities of Customers
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On individual sites
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Between sites
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Tradelink
Homepage
Searchable,
up-to-date,
tenant directory
Press from and
about tenants
(e.g. Awards)
Calendar of
events from
WSG & beyond
Message boards
for customer
interaction
Marketing
Customers and Buildings
Westminster
Business Square
The
Leathermarket
Faircharm
Trading Estate
Customers and Buildings
Pall Mall Deposit
Westgate Centre
Barley Mow Centre
Incubators
What do business incubators provide?
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Suitable Space
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Flexibility of tenure
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Low entry costs
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Benevolent operator
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Business support and
mentoring systems in place
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Mandatory churn
THE LONDON YOUTH SUPPORT
TRUST
Founded in 2001 to work with the Princes Trust
because:
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start-ups could not find or afford
premises (20% went through process of
getting grant funding but could not draw
down loan because they could not find
premises)
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start-ups needed specialist support over
and above the mentor system to
increase survival chances
N17 STUDIOS
EUROART
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an independent multi-disciplinary contemporary arts incubator
started with own funding, no external assistance
specialist, whereas LYST very diverse
focus not on training/teaching residents how to write a business
plan, but how to get their work out for sale/get a market
Partnership broker to make things happen
run on a commercial basis with affordability created by sympathetic
terms from Workspace and subdivision to high value small space
not as much fundamental support in terms of business
development but do provide critique and mentoring for resident
artists
supported by the operator not in same way as LYST
operator actively promotes and markets the artists
regular exhibitions of work and invite art consultants to visit
benefits from working in a like minded community
IS WORKSPACE GROUP AN
INCUBATOR
WORKSPACE TENANTS – A VERY
GENERAL PROFILE
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Eclectic mix of micro businesses in a broad range of sectors
Usually been established in business for a couple of years
High proportion in the creative industry
Unlikely to be concerned with issues affecting companies with 10 or
more employees such as: – Exit strategies
– Venture capital
– IPO’s
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They identify with freedom and creativity
Generally anti-corporate
Financially challenged from time to time but have a fair idea of
business demands
Looking for a workplace that reflects what they are trying to achieve
Lives in and out of the workplace not clearly differentiated and time
poor
High proportion of women
CONCLUSION
Workspace Group IS an incubator, but
perhaps for bigger babies.
It still provides most of what an incubator
does, apart from the business support and
mentoring. It is an ideal next step when
time’s up in the incubator
Role of Public Sector
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Complimentary not competitive to private sector
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Targeted incubators
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groups
-
sectors
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Targeted finance support
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Showcasing
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Talent and Human Resources/Skills
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Business support with growth/added value focus not
‘ancillary’