Transcript PowerPointmal

Nordic Workshop 2009
Presentation about Spanish Tourism
Eugenia Fierros. 8 October 2009
Agenda
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Highlights about Spain.
Spanish market for tourism. Data, trends…
The travel trade
Tourism between Spain and Norway.
Innovation Norway Tourism Spain. Projects and activities:
• With the trade
• With Press
• With the public
• An example from our last Summer Campaign.
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Spain is a great country
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The area of the Kingdom of Spain is slightly over
500,000 km2.
3rd largest country in the EU
Spanish population: approx. 45 million people. 43%
between 20 and 50 years old.
Languages: Spanish, vasque, catalan and gallego.
Foreign languages, English and French. 1
Spain most mountains in EU, Madrid highest capital in
EU
Unemployment:
20%
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Inflation
1,8% (2.010)
GDP:
-0,1% (2010)
0,9% (2011)
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The Spanish tourism market
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Travel in Spain in 2010
• 162 million trips. -5,5% compared to 2009
• 8,4% were foreign trips (15,5% in bednights).
• There was a 6,1% decrease of domestic trips and a 6,5 %
increase in foreign trips.
• Average stay in foreign trips: 8,7
• Half of the bednights are generated in Madrid, Cataluña and
Andalucia.
• 47% of treavelers used internet: 94,9% for information,
78,2% for booking and 57% did a payment.
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40% goes to neighbour countries
Italia
UK
10,8%
France
6,1%
20,4%
Portugal
Andorra
11,4%
7%
Germany
9,1%
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The Spanish Traveller is young and educated
EUROPE
Between 25 and 44
47%
With university
degree
Employed
74,3%
64,3%
Free lance workers
72%
Source: IET Familitur 2008
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Most travellers come from the twothree main regions
Catalunia 28,3 %
Madrid 21,7%
ABROAD
Andalucia 9,2%
Valencia 7%
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Accomodation?
60,0 %
HOTELS
50,0 %
40,0 %
FRIENDS
30,0 %
OTHERS
Series1
20,0 %
CAMPING
10,0 %
0,0 %
HOTELS
CAMPING
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Why abroad?
Religious 1%
Others 1,4 %
Business
19,20 %
Study 2,10 %
LEISURE 55 %
Visit family
or friends
21,40 %
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Whithin leisure: Shopping and culture
Shopping 83,3%
Beach and Sun 20,3%
Cultural Visits 80,6%
Cultural Events 28,6%
LEISURE
Gastronomy 55,2%
Trekking 42,5%
Visit Family 33,4%
Night Life 38,7%
Other sports 8,3%
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Market Trends
FIT
Cruise
Fly &
Drive
Adventure
Rural
Tourism
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The travel trade
• Division: Minorista, Mayorista, Minorista with own product,
Mayorista/minorista, Incentive.
• 6.000 travel agencies. 20 specialized in Norway.
• 365 TTOO. 63 with Norway in their programs.
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Concentrated in two main big groups
Orizonia
Globalia
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Orizonia
Tour operators:
Iberojet Orizonia
Kirunna Orizonia
Solplan Orizonia
Vivatours Orizonia
Condor Orizonia
Orizonia Life
Travel agencies:
Viajes Iberia (960 agencies)
RACC Travel
Airline
Orbest
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Orizonia (cont)
Orizonia Incoming:
Smilo
Orizonia Hotels:
LUA BAY
Orizonia Internet:
Rumbo.com
Viajar.com
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Globalia
Tour operators
Travelplan
Touring club
Latitudes
Iberrail
Travel agencies (1.050)
Halcónviajes.com
Viajes Ecuador
Airline
Air Europa (40 planes)
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Globalia (cont)
Incoming
Welcome Incoming Service
Internet
Tubillete.com
Pepetravel.com
Hotels
Be Live Hotels (24)
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Most important travel agency groups
Viajes El Corte Inglés
Nautalia
Viajes Barceló
Grupo Europa
Grupo Airmet
Grupo Unida
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Most important tour operators
Ambassador Tours
Aviotel
Catai
Costa Cruceros
Excelence Tours
Exyro Touring
Mapatours
MSC Cruceros
Panavisión
Politours
Transhotel
Tourmundial
Transrutas
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Travel agencies with own product
Club Marco Polo
Viajes 66
Tierras Polares
Tourist Forum
Traveloteca
Viajerum
Viajes Nicolás
Yokmok
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Tourism between Spain and Norway
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Bednight statistics 2011
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Bednight statistics
• 6% increase from January to August compared to 2010
• Spain more important than we think for leisure travel:
• For FjordNorway second market worldwide if we
account hotels.
• For whole Norway, third market in August.
• For whole Norway, sixt market from January to
August (very close to USA)
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SOMMERSESONGEN
Motiv for å legge sommerferien til Norge
Spørsmål: ”Hvor viktig har følgende faktorer vært for valg av reisemål?”
Grafen viser andelen som svarte ”Svært viktig” og ”Ekstremt viktig”
Slappe av
Merkedag/jubileumsreise
Oppleve noe unikt og eksotisk
Bli kjent med norsk kultur og historie
Oppleve nye steder
Oppleve norsk natur
Samvær med barna
Være i aktivitet/røre meg
,0%
10,0%
20,0%
30,0%
40,0%
Svært viktig
Kilde: Gjesteundersøkelsen 2009, TØI
50,0%
60,0%
70,0%
80,0%
90,0%
100,0%
Ekstremt viktig
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SOMMERSESONGEN
Aktiviteter foretatt på sommerferie i Norge
Spørsmål: Hvor viktig har de følgende aktiviteter vært for deg på denne
reisen i Norge?” Grafen viser andelen som svarte ”Svært viktig” og ”Ekstremt viktig”
Besøkt byer
Spist lokal mat
Familieparker
Besøkt museum/kunstutstillinger
Besøkt naturattraksjoner
Sykkeltur
Sportsfiske i saltvann
Sportsfiske i ferskvann
Være på havet i fritidsbåt
Lengre fotturer (over 4 timer)
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10,0%
20,0%
30,0%
Svært viktig
Kilde: Gjesteundersøkelsen 2009, TØI
40,0%
50,0%
60,0%
70,0%
80,0%
90,0%
100,0%
Ekstremt viktig
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Our main mission: to promote Norway in Spain and
support the Norwegian travel trade to sell their
products in this market.
HOW?
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We work towards the
travel trade
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Fitur
Workshop
Distribution catalogues
Sales visits
Newsletter
Seminars & Presentations
Presence in consumer fairs
Work with trade press
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We work with the press
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Press trips (more than 100 / year)
Press releases (10 per year)
Newsletters (6 per year)
General daily support
• Advertising value 2010:
23.000.000 NOK.
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We promote Norway
directly to the consumer
• Consumer Fairs (from 3 per year)
• VisitNorway
• Facebook, twitter, etc.
• Catalogue
• E-newsletter
• Campaigns
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THANK YOU!
IN Tourist Team in Madrid:
Eugenia Fierros
Luca Bocci
Patricia Pitarch
Tlf.: +34 91 344 09 87
Fax: +34 91 344 09 47
Web: www.innovasjonnorge.no/spania
Address:
Oficina de Turismo de Noruega
Pza. De Colón, 2 – Torre 2 . Pta. 2028046
MADRID
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