Transcript Document

Ministerial Task Teams: Local Content
Conditions Framing Local Content in
Arts and Culture
Jyoti Mistry
28 May 2014
Purpose of Local Content Task
Team (LCTT) in the DAC
• Access Digital Migration implications and impact on local content
production and regulation.
• Inaugural meeting of LCTT set up sub-committees to conduct a
review of the past efforts on local content development and on the
current legislation and regulations governing the landscape.
Subcommittees in LCTT informed by
following leading questions
1. How is local content defined?
2. How can new technologies build audiences for local
content?
3. How can new technologies boost the growth of these
industries?
4. What are the regulatory challenges related to this
technology?
5. Piracy and IP
6. Existing distribution platforms, including traditional
ones in broadcasting (TV and Radio) and Broadband
Context of the White Paper Review
• The white paper review comes at an important time of reflecting on
the broader context of how Art and Culture can be mobilsed in a
broader South African context.
• An opportunity to review a past practice with the intention of creating
a future paradigm for Arts and Culture through vehicles of enhancing
local content production (music included).
• Review of White paper creates the clarity for the LCTT mandate
White Paper in relation to LCTT Mandate
White paper “Top Down” approach – as a metadocument informing the
implementation of local content on different platforms.
RECALL: The LOCAL CONTENT Task Team is specially designed to focus on the
preparation for the digitisation of the terrestrial television network.
National agenda vital – it is dealt with at the White Paper level.
Local Content directly related to economic value and symbolic value
Completing values and meaning in three key terms
NOTE:
these are not discrete categories but enmeshed depending on conditions of production
ART
CULTURE
Individual
Collectivizing
Connoisseurship Unifying for identity
INDUSTRY
Mechanization
Forumulaic
(relies on art for innovation)
Imaginative
Heterogenous
Descriptive
Heterogenous
SYMBOLIC VALUE
SOVEREIGN VALUE
Homogenizing function
MONETARY (Exchange) VALUE
Art-Culture-Industry varying platforms
Artistic content for symbolic value - national imperative:
language; global visibility; constitutional integrity
(Example: France, Germany, Austria; Switzerland)
Cultural diversity represented through multiple platforms .
(Example: community television, borough and metropolitan region television in the USA)
Linguistic and ethnic diversity represented through regional
television
(Example: Brazil, Canada).
Conditions for Content Production
PRESCRIPTIVE
• Commissioning Editors in Public Broadcasters serving the
“national” imperative
DESCRIPTIVE
• Content produced from “below”
• Reactive to the immediate conditions from where content is
produced
The Sense of Possibility (Imagination)
• Freedom to create as a creative, expressive endeavour
• Individual responsibility
More than just about LOCAL CONTENT
LOCAL CONTENT is a matter of ensuring access, availability and affordability for
the broader base of the SA population through technology and digital migration.
The economic potential of the local content sector for production and
consumption of content makes it possible to fulfill broader constitutional
obligations of the nation state:
1.Opportunity for representation of DIVERSITY (language, ethnicity)
2.Ensures INCLUSIVITY of all sectors of the population (race,
gender, disability)
3.Participation in EMERGING ECONOMIES for local communities
(job creation) and SOUTH AFRICA’S inclusion in GLOBAL
ECONOMY
4. Locating LOCAL CONTENT as a matter of urgency in DAC is a
way of ensuring QUALITY CONTENT that is driven by economic,
cultural (artistic) and social imperatives.
Some factors informing the successful models
Content regulation based on sector (paid TV, community…etc)
Quotas and levies assures local content access and visibility
Important mix of descriptive content with moderate prescriptive
content and sector specific content when deemed “art” or
“innovative” content
Designated sectors afford advertising streams specific to their
sector and content (example: early years of Nigerian video films;
community TV local business support). Direct correlation to
economic development.
Subcommittees created, informed by:
1. Leading Questions
2. Context of Art and Culture Mandate
• Technology and Distribution
• Policy; policy implementation and coordination
(including institutional alignment)
• Transformation and Skills Development
• Supporting Mechanisms (financing incentives;
monetization of Public Sector Content (PSC); commercial
sector)
Sector Review : Emerging Issues
•Good intentions and strong objectives but lack of continuity
across government departments
To actively and consistently champion content development issues both within and
outside government despite this being a concurrent responsibility shared across the
various government departments.
•Poor policy monitoring and enforcement
What is required therefore is synergy and regulatory capacity to monitor and
enforce compliance.
•Lack of coordination
There are currently multiple processes being undertaken around the issues of
local content.
URGENT TASKS
1.Narrative Analysis
1.Impact on Local Content Quotas
1.Market study for the commercials sector
Expiration Date and Economic Value
Treaty requires that all migration in SOUTH AFRICA be completed by 2015
IMPLICATIONS:
1.Penalty for not completing migration
2.Loss of region markets
3.Loss of income/revue
Thank you and looking forward to the
discussions