Transcript Big Data Adoption in Latin America Ricardo Villate

Big Data Adoption Drivers
Q. What are your organization's drivers for using big data
technologies and approaches?
Analysis of security systems data Not Available
Analysis of operations related data
Analysis of online customer behavior related
data
US
Analysis of transactional data from sales
systems
LatAm
Service innovation i.e. we developed or plan to
develop a new service to our clients based on
analysis of big data
Non-analytic workload (i.e. Big Data technology
Not Available
to run OLTP systems or web sites or email)
0%
10%
20%
30%
40%
50%
Sources: US Data: IDC 2012 Vertical IT & Communications Survey. N = 4177
LatAm Data: PRELIMINARY RESULTS from IDC Latin America Big Data Survey, June 2013, N = 75
60%
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In Banks, Risk Aversion Fuels Big Data
[BANKS] In which of the following smart solutions, if any, is your
company investing over the next one to two years?
Smart credit risk management
Smart payment and fraud management
Smart financial security intelligence
Predictive risk analytics
Smart customer experience
Geo-location services
0%
10%
20%
Source: Latin America Finance IT Spending Trends, Mar 2013
N = 35 Large banks in Latin America
© IDC Financial Insights Visit us at IDC-fi.com
30%
40%
50%
2
Smart Technologies Drive Big Data in
Commerce
[RETAIL] In which of the following smart solutions, if any, is your
company investing over the next one to two years?
e-Commerce/ Multichannel selling software
Retail demand intelligence / advanced demand
forecasting
Smart customer engagement
Smart merchandising and supply networks
Smart operations
Smart customer experience: direct to consumer
Smart retail supply chain
Other
0%
2%
4%
6%
8%
Source: Latin America Retail IT Spending Trends, Mar 2013
N = 95 Large retailers
© IDC Financial Insights Visit us at IDC-fi.com
10% 12% 14% 16%
3
BIG DATA ECOSYSTEM : FROM DATA TO DECISIONS
DATA CREATION
PRODUCERS
DATA ORGANIZATION
INFO PROCESSING
BUSINESS PROCESS
ARCHITECTS / ENGINEERS
ANALYSTS / SCIENTISTS
END USERS
5%
2 of 5
Transaction and
Usage Logs
VARIETY
1 of 3
VELOCITY
MID-LARGE
COMPANIES
ANALYZING
SOCIAL
Geolocation
CHATTER, VIDEO,
SENSOR DATA
VOLUME
20%
Machine and Sensors
VALUE
Relationships and
Social Influence
20%
Converged
Infrastructure
1 in 4
NEVER HEARD OF
MPP + In-Memory
INTEGRATED
Compute
APPLIANCES, INMEMORY, OR NONRELATIONAL
DB / Hi-Speed
Resiliency
Networking
Mobile Apps Data
CREATE MORE THAN
2 NONEmail and Messaging
TRANSACTIONAL
DATA TYPES
HEAVY USERS OF
JOINT
STRUCTURED/
Data
Exploration
UNSTRUCTURED
DATA ANALYSIS ON-DEMAND
HAVE
Shared NEVER
Nothing HEARD
Scale-out
Storage
+ SSD
OF HADOOP
OR
MAPREDUCE
DEEP INSIGHTS WILL
2 in 3
Location-Based
Services
WILL USE
ADVANCED
PUSH
DATA VISUALIZATION
IN 2014
Alert and Respond
23%
Non-relational
DWH
WILL INVEST IN
HIGH- SPEED
Hadoop
RESILIENT
NETWORKS THIS
Cloud
YEAR
ANALYTICS IN THE
CLOUD IN 2013-14
Context-Aware
Business Applications
Contextualized Data
START USING
ADVANCED
Modeling / Scenarios
FORECASTING &
AUTOMATIC WEB,
EXPLORATION THIS
YEAR
Forecasting
20%
Access-Anywhere
Analytics
Services
WILL
INVEST
IN
8%
23%
Stream Processing
HEAVY USERS OF
REAL-TIME STREAM
PROCESSING
Workflow and
Interaction
Automation
ARE
HEAVY
TABLET
REAL-TIME EVENTS
Event Management
EMBEDDED
USERS
ALL USE OR PLAN
USAGE
OFdevices
BIG DATA
Smart
and systems
SYSTEMS INTEGRATION
OBJECTIVES
DELIVERY MODELS
Copyright IDC (2013)
Essential Guidance
Big Data will be a $380 M market in
2013, but it will surpass a billion
dollars in 2015
An attached demand for traditional IT
could be between 2X and 3X the value
As awareness gives way to consideration, early
positioning will drive long-term share capture
Successful vendors will integrate solutions and
target purchase influencers (CMO, then CFO,
COO, CEO)
Industry-specific local examples will be critical
to spreading the word
Contact
Alejandro Floreán Rodríguez
Vice President Consulting & Strategic Solutions
IDC Latin America
[email protected]
Twitter: @AlexFlorean
305-351-3141
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Big Data Adoption in Latin America
Alejandro Floreán Rodríguez
IDC Latin America