Transcript Winning with Dell Storage

Dell Big Data
Point of View
Ondřej Bačina
Enterprise Brand Manager
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Dell is building End 2 End Portfolio
The portfolio in
2008-9
Memory virtualization
Tablets
Hyper
scale
FC/Converged
Data
center
File
Industry
standard
servers
Desktops
Clients
Network
security
Manage
Wireless
iSCSI
Campus
branch
Storage
Workload
management
System
management
appliance
Direct attach
Servers
Cloud/
cluster
2012
Consulting
Deduplication
Workstation
Notebooks
2011
Data
protection
Thin Clients
Scale-out
2010
Networking
Implementation
Managed
security
services
Element
management
Software
Support
Security
Services
Machine and Event Generated
Datasets are huge contributors to Big
Data
2015
Each meter can
produce up to
4300 records a
day
2006
3000
-Fold increase
100B
RFID tags
estimated to be
sold in 20151
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Number
of internet
Trillion
connected devices
by 2015
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Immediate data growth
expected when adopting
smart meter technologies
2011
250
million
Tweets
per day
80billion
Number of call detail records
or CDRs created and ingested
daily at 1 US telco
500GB-1TB
Amount of data
ingested by banking
and3securities firms
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daily
McKinsey and Company, Big Data: The next frontier in innovation, competition and productivity, June 2011
Why turn data into
insights?
#1
Ranking of
Analytics & BI
in Gartner CIO
survey of top
technology
priorities (2012)
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7/20/2015
57%
of CIO’s say
they plan to
expand
BI this year
or next
70%
of mid-market
companies
consider
business
analytics critical
to operations
1.8ZB 1.5X
zettabytes of
new data was
created in 2011
according to IDC
DRAFT – For internal use only
growth in IT
staff by 2020 as
compared to
50X growth in
data over same
period
Dell Software Group
Big Data Maturity Model
Stage 1
Stage 2
Stage 3
Stage 4
Stage 5
Chaos
Retention
Optimized
Simple
Analytics
Complex
Analytics
- Retaining
data
- Unknown
value
- No data
quality
- Manual
controls
+ Limited
access
- No data
- No value
- No control
- High risk
- Noncompliant
- No access
No Action
Bits
+ Optimized
storage
+ Data
understood
and valued
+ Policy based
control &
Governance
+ Access to
data
Reactive
to
Data
Information
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Proactive
Strategic
+ Some
correlations
+ Manual
interpretation
Sustain
to
+ Searchable
+ Complex
modeling
+ Complex
correlations
+ Complex
interpretation
+ Complex
decisionmaking
+ Simple
analytics and
modeling
to
Knowledge
to
Decision
Dell has innovative solutions for structured, semi-structured and
unstructured content across the maturity model
Stage 2
Stage 3
Stage 4
Stage 5
Chaos
Retention
Optimized
Simple
Analytics
Complex
Analytics
Revolutionary
Stage 1
Dell CloudEra
Hadoop solution
Evolutionary
Dell Quickstart
Data Warehouse
Dell Fluid Data Architecture
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Hadoop
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Apache Hadoop
13:50
Hadoop
CORE HADOOP COMPONENTS
Hadoop is a platform for data
storage and processing that is…
 Scalable
 Fault tolerant
 Open source
Consolidates
everything
Hadoop
Distributed File
System (HDFS)
MapReduce
File sharing and data
protection across physical
servers
Distributed computing
across physical servers
Excels at
complex analysis
Scales
economically
 A single repository for storing and
mining any type of data
 Scale-out architecture divides
workloads across multiple nodes
 Can be deployed on commodity
hardware
 Not bound by a single schema
 Flexible file system eliminates
ETL bottlenecks
 Open source platform
guards against
vendor lock
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Speed time to insights with proven Apache
Hadoop Solutions
Dell value
 Business intelligence practice
 Open & scalable infrastructure
 Certified and tested platforms
 Active community participation
 Crowbar software framework
 Reference Architecture
 Deployment Guide
 Service and support
 Partner ecosystem
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Traditional IT vs. Hyperscale IT
Traditional Enterprise IT Infrastructure
Datacenter
Network
(LAN)
Hyperscale IT Infrastructure
Edge/Application
Scale Out Networking
Databaze &
Dataminig
Data Storage
Fluid Data Architecture
Storage
Compute
Storage
Scale Out Compute & Storage
Compute
Storage
Network
(SAN)
Revolutionary Cloud and Big Data Solutions
Dell Industry’s Broadest Server
Portfolio with Cloud in mind
Customer's Application
DCS
Classic
Cloud
PowerEdge
C
HPC
Virtual Farms
PowerEdge
Core
Resiliency
and
Availability
Hyper
Scale
PowerEdge
Blades
Scale
20 Customers
Ha Clusters
Up to 1000’s of Servers
Hardware
Standalone
Specialized Customized
Broad Usage Models
Single
Machine
Applications
Design & Features
Please note the diagram is conceptual and not to scale
Revolutionary Cloud and Big Data Solutions
DELL Cloud HW IS #1 WW
#1
Provider of cloud
infrastructure today
Revolutionary Cloud and Big Data Solutions
Data Center Solutions :
eBAY Case Study
“... On the roof, exposed to the sun, in the desert, sustaining 26 kilowatts per
cabinet, and NO cooling. ...“
„We were getting free cooling at 46 Celsius in the desert.”
Dean Nelson, Vice President, Global Foundation Services, eBay
PUE 1.043
http://i.dell.com/sites/doccontent/corporate/case-studies/en/Documents/2012-ebay-10011196.pdf
Revolutionary Cloud and Big Data Solutions
PowerEdge C5220
3U
Density, performance and efficiency
Up to : 8 or 12 Servers
Up to : 12 x CPU
Up to : 48 x HDD
~25W / Server
Revolutionary Cloud and Big Data Solutions
PowerEdge C6220 Server
2U
Ultimate Compute in a dense 4-in-2U package
Up to : 2 or 4 Servers
Up to : 8 x CPU
Up to : 24 or 12 HDD
~80W / Server
Revolutionary Cloud and Big Data Solutions
PowerEdge C8000
Modular Scalable Cloud Infrastructure
4U
Slim Sled
Mix & Match CPU & Storage
on your needs
Storage Sled
Double Sled
C8000 Chassis
C8000 External Power
Revolutionary Cloud and Big Data Solutions
Rack configurations
C8000 chassis with 5 double sleds
PDU CAN BE separated from the
chassis, enabling the use across more
sleds – up to 5 chassis or 25 double
sleds can be supported on a PDU.
2U Space for Front mounted Networking
infrastructure
Revolutionary Cloud and Big Data Solutions
Dell
Quickstart Data
Warehouse
Revolutionary Cloud and Big Data Solutions
Quickstart Data Warehouse
Simple
Integrated solution. One point of contact for
support. Services for speed to value. Built-in, user
friendly data integration tool
Powerful
Built on Dell PowerEdge 12th Generation Server – MSFT
Fast Track Data Warehouse Reference Architecture –
validated against data warehouse workload benchmarks
Low risk
Pre-configured, pre-built – certified performance.
Startup, training, and follow services for continued
success
Cost Effective
Hardware, software, tools, and services packaged
together – turn key delivery, integrated design
delivers value
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Dell Quickstart Data Warehouse Solution – an
all-in-one data warehouse
Solution Included
Services
Data Integration, Data Mgmt,
Warehouse Creation
Software
Data Warehouse
Mgmt/Database Software
Deployment
& Setup
Services
Dell Boomi
StartUp
Foundation
Pack
DW Health
Check
Server HW & Storage Options
Dell 12G server
11:50
1000 Model
5 TB User Data
Big Data
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2000 Model
12 TB User
Data
HW & SW
ProSupport
Dell’s offering for Data Warehousing
Source Data
ERP,
CRM &
SCM
Syndicated
Data
Flat
Files
Video
•
Maximize efficiency
• All-in-one solution – hardware,
software, services included
• Powerful data warehouse in small
footprint appliance
•
Rapid deployment
• Pre-configured, pre-built and
optimized for performance
• Startup, training, and quarterly
health check services ensure
success
•
Speed to Insights
• Balanced configuration for
optimized throughput
• Connect to data in drag and drop
interface
Quick-start Data Warehouse
Data Integration
(Cloud or On-prem)
12G Server
Text
Boomi
Images
Web &
Social
Cloud
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Dell
Fluid Data
Revolutionary Cloud and Big Data Solutions
Evolutionary approach
13:00Business lunch
13:30Dell Fluid Data
Dell’s Fluid Data Architecture
always puts the right data in the right
place at the right time for the right
cost.
Dell customers can slash the cost of
storing, managing and protecting
data up to 80%.
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