Transcript NEUROPHYSIOLOGICAL and EVOLUTIONARY THEORIES …

NEUROPHYSIOLOGICAL
AND EVOLUTIONARY
THEORIES
PRESENTATION
Introduction
 Neurophysiological Theory
 Evolutionary Theory
 Donald O. Hebb
 Robert C. Bolles
 Models associated with Hebb and Bolles
 Framework for the theoretical concepts
 Modern day relevancy
What is a Neurophysiological Theory?
• D.O. Hebb
• Pseuedo-behavioristic theory
• Inspired by the work of B.F. Skinner
What is a Evolutionary Theory?
• Physical Change
• Scientific Theory
Contributions that Donald O. Hebb made
to the field of learning and cognition
• “To Know”
• Development
• Behavior
Contributions that Robert C. Bolles made
to the field of learning and cognition
• Cognition
• Motivation
Models associated with Donald O. Hebb
• Father of Neurophyology
• Hebbian Learning
Models associated with Robert C. Bolles
• Experimental Psychology
Framework for the theoretical concepts
• Interrelated Concepts
• Guided Research
Modern day relevancy of these models in
media advertisements
• Understanding
Modern day relevancy of the models in
education
• Learning
References
•
Olson, M.H. and Hergenhahn, B.R.(2013). An introduction to theories of learning.
(9th ed.).Upper Saddle River, NJ: Pearson