Transcript West London Working

West London Working
Personal Advisors: The emerging role in
employment and skills
23 June 2009
Graeme Caul
Overview
• Who and what is West London Working?
• Summary of WLW work programme
• How West London Working is supporting
Personal Advisers to make appropriate referrals
and improve their understanding of support
available
Who is West London Working?
• Partners responsible for employment & skills
in West London
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West London Alliance Local Authorities
Jobcentre Plus
Learning and Skills Council
London Development Agency
Employer led Board incl. BAA, Compass,
Arora Hotels
Vision
To transform the coherence and
effectiveness of the existing structure of skills
and employment services in West London to
deliver a sustainable increase in the number of
residents in employment and a reduction in
child poverty.
What is West London Working Doing?
A flavour of our work so far:
• West London Directory - & investigating/piloting
tracking
• Investment and Target Group - commissioning
• Performance Rating
• Personal Advice & Outreach
• Building Employability Pathways
• Work Focused English as a Second Language
What is West London Working Doing?
And further work to come:
• Business Partner programme
• Further work to develop and publicise a
coherent employer offer
• Further work on commissioning
Supporting Personal Advice
How is West London Working supporting
Personal Advisers to make appropriate
referrals and improve their understanding of
support available?
Supporting Personal Advice
Developing a performance rating that will:
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Benchmark providers and help them identify areas for
improvement
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Give a transparent rating of Provider’s track record
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Assess customer satisfaction
– Client Satisfaction Questionnaire to be used by suppliers
of services that help people into work
– Employer Satisfaction Questionnaire
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Will help personal advisors advise residents by giving a
transparent service rating, and helps identify which
providers to refer to
Supporting Personal Advice
The West London Directory of Employment Services:
• Available at www.westlondonworking.org.uk
• Designed to make sense of the 200+ different organisations
in West London delivering multiple contracts of provision that
target different geographies and different client groups
• Help personal advisors access the right support to help
people into work
• Help service delivers understand who they can link with to
customise their services to residents
Supporting Personal Advice
Developing a Confederation of Providers that will:
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Open new channels of communications channels across
West London between delivery organisations and strategy
makers
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Allow policy makers to learn what’s happening from the
ground up – what works when tackling worklessness?
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Develop trust between providers to develop partnerships
and open up referral channels
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Promote capacity building support
– Your unique offer
– Delivering for a prime contractor
Supporting Personal Advice
• To pilot innovative methods of personal
support to increase the number of people
that successfully achieve their goal through
accessing skills and employment services.
• To create an innovative approach to
outreach that links frontline staff delivering
other public and third sector services with
employment and skills provision.
Supporting Personal Advice
What are we testing?
• What is the most effective way to reach individuals to help them
access skills and employment support? e.g. through other NDC
services, through Adult Education, through RSLs?
• How do we create a personalised journey for individuals, that
makes best use of ‘skills and employment’ and ‘non skills’
provision?
• Does referring an individual between a number of services
work? What are the challenges?
• What is the best method of providing personal support? e.g.
What is ideal case load number, when does a personal advisor
need to intervene, what frequency, what interventions work?
Questions?