Transcript An Introduction to MakeReady

Reach more customers using their senses
September 2011
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Show them more than the DOTS
• You’ve shown your sample kit
• You have presented your equipment list
• You want to break yourself out of the printer pack
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Bring out the bandanas!
Bandanas:
Make it fun,
memorable.
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Does the feel of the paper make a difference?
Blindfold everyone in the conference room!
This is the first step for a very interesting
meeting. It is amazing how attentive people
are when they are blindfolded. Now that
you have their attention…
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Now the fun begins.
Have samples for each participant:
• Mohawk Superfine i-Tone
• Mohawk Via Felt i-Tone
• Newspaper
• Time Magazine
• Expensive 2 ply paper towels
• Cheap paper towels
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Good paper feels better!
Compare
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Digital Print Excellence
Award winner on Mohawk
Superfine i-Tone
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Better digital paper = better printed products
The way the paper feels on your
fingertips is called its “hand.” Hand
affects how the pages turn and how
panels fold out. From a bulky cover to
a crisp sheet of letterhead, to supple
pages in a book, the paper’s hand
makes a statement.
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You’re the difference
Demonstrate your value.
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We can help…
Mohawk MakeReady provides
practical tools and actionable
information for digital printers
like you.
Visit: www.MohawkMakeReady.com to browse content,
request a meeting, or join the community.
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