Transcript TVK - Системный оператор Единой

Attitudes towards smart metering among
Norwegian consumers
Moscow, September 7-10, 2009
[email protected]
What attitudes do electricity
customers have when it
comes to smart metering?
Until now the Norwegians have read the meter
themselves and reported the meter level to the
DSO four to six times a year
In a few years the meter readings
will be done automatically
and consumers will also be offered other services
related to the new technology
How will the customers
receive these services?
Will they be confident that
the readings will be
accurate?
Are they willing to pay for
the new technology?
And will they be interested
in using the additional
services on offer?
In 2007 the Norwegian government
decided to introduce smart metering
to all Norwegian electricity customers
The DSOs are moving towards
a major technological shift
Perhaps one of the most
extensive projects in the
history of Norwegian
grid operation
All meters are assembled inside houses
There has to be made appointments for
the changing of each meter
The introduction of smart metering
can be seen as a risky project for the Norwegian power industry,
having already faced two major crises of consumer trust and
reputation during the last six years
Electricity customers as well as the DSOs
will benefit from smart metering
More accurate meter
reading
Continuous monitoring
of consumption
Simpler invoices
Smart metering will also enable electricity customers to
access many new, advanced services
The present situation
More than 80% read the meter and report
the measurements every time or almost
every time they are required to
Close to 30% read the meter more often
to monitor their own energy consumption
Source: TNS Gallup Energy Barometer
Norway has the highest electricity
consumption per capita in the world
KWh
This is almost five times the European average
The figure includes the electricity consumption in all sectors, not just the household sector
Source: www.ssb.no
Online is the most frequently used channel
of measurement reporting
45% of the electricity
customers report their
readings through the DSOs
web pages
While 37% report
through an automized
telephone service
Source: TNS Gallup Energy Barometer
Online is the most frequently used channel
of measurement reporting
Almost 50% of those over 60 years
prefer the telephone to report
the measurements
While 37% report
through an automized
telephone service
Source: TNS Gallup Energy Barometer
Almost 85% of the Norwegian population
has access to the Internet
The share is slightly lower
among those who have passed 65 years
Source: TNS Gallup
10% of Norwegian households have
smart metering
Most of them (82%) are positive to be spared from
reporting meter readings to the DSO
Source: TNS Gallup Energy Barometer
”
I want contact with and control
over the fuse box myself
Norwegian electricity customer
Attitudes towards smart metering
Proportion with a positive attitude
towards smart metering
Have not smart metering
Have smart metering
Percent
90
80
82
78
77
70
60
50
57
53
44
40
30
20
10
0
2006
2007
2009
Source: TNS Gallup Energy Barometer
Are the consumers willing to pay for
smart metering?
The customers’ willingness to pay for smart
metering is very low, but it increases over time
In 2006 88% responded that they
were not willing to pay to have the
technology installed
Today the proportion is
reduced to 65%
Source: TNS Gallup Energy Barometer
”
The arrangement represents considerable
savings for the electricity provider and should
not cost consumers anything
Norwegian electricity customer
”
The electricity provider will benefit the most
because everything will be automated
Norwegian electricity customer
”
Such services will save both parties
a lot of trouble and customers should be
saved from paying for it
Norwegian electricity customer
The confidence in the accuracy
of smart metering
The confidence in the accuracy
of smart metering is very high
95% of consumers are of the opinion that meter
readings will be as good as or better
than the current arrangement
Source: TNS Gallup Energy Barometer
It is very important that the technology contributes
to strengthening the quality of the readings,
so corrections can be avoided
Will smart metering
affect the consumer’s behaviour?
One of the motives for the implementation of smart
metering is to make the consumers more aware
of their own power consumption
In Norway, electricity prices are generally lower
during the night and during weekends
Electricity prices, last 8 days
Mon
Tue
Wed
Thur
Fre
Sat
Sun
Source: Nordpool
Few consumers (23%) consider
it likely that they will change
their consumption patterns
Source: TNS Gallup Energy Barometer
Foil - tid
Avtale om målerbytte
Nearly half of the population
will not change consumption
to periods when prices are lower
Gi kunden anledning
til å velge tidspunkt, gjør avtalen
en måned i forveien
Source: TNS Gallup Energy Barometer
”
I can’t be bothered to track
electricity prices by the hour
Norwegian electricity customer
”
To me it is completely silly to change
consumption patterns to the time of day
when prices are lower
Norwegian electricity customer
”
I use electricity when I need it,
regardless of what time it is
Norwegian electricity customer
Is there any interest
in buying additional services?
Less than 20% state that they are very interested
in services such as viewing electricity consumption in real
time, viewing the effect of turning electrical appliances on
and off, making estimation of the next bill or receiving
messages directly from the DSO
The majority of respondents are positive towards the services,
but very few display significant interest
Conclusion
How will the customers
receive these services?
- Nearly 60% of the consumers are positive
towards not having to read the meter
themselves in the future.
Will they be confident that the
readings will be accurate?
- 95% of consumers are of the opinion that meter
readings will be as good as or better than the
current arrangement.
Are they willing to pay for
the new technology?
- The willingness to pay is very low,
but it is increasing over time.
And will they be interested
in using the additional
services on offer?
- The interest is moderate. We believe this is due
to an immature market.
Thank you
for your attention!
[email protected]
Facts about the Norwegian power market
2008
•
•
•
•
•
•
Average system price: 0,04 Euro/kWh
Total production: 142,4 TWh
Out of this 140,3 TWh (98,2%) was hydropower
Total consumption in Norway: 128,6 TWh
Net export: 13,7 TWh
Average consumption per capita approx. 30 000 kWh including
all sectors
• Average consumption per household approx. 20 000 kWh