Transcript Concurrent Engineering - Gadjah Mada University

Concurrent Engineering
Nur Aini Masruroh
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One of the tools to Improve Speed to Market
 Simultaneous
(Concurrent)
Engineering
Product/
Service Ideas
Continuous
Interaction
Economic and Technical
Feasibility Studies
Product/Service Design
Production Process Design
Produce and Market
New Product/Service
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Concurrent Engineering Defined
“The simultaneous performance of product design and
process design. Typically, concurrent engineering
involves the formation of cross-functional teams. This
allows engineers and managers of different disciplines to
work together simultaneously in developing product and
process design.”
Foster, S. Thomas. Managing Quality: An Integrative Approach. Upper Saddle
River New Jersey: Prentice Hall, 2001.
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Concurrent Engineering Defined…
“Concurrent engineering methodologies permit the
separate tasks of the product development process to be
carried out simultaneously rather than sequentially.
Product design, testing, manufacturing and process
planning through logistics, for example, are done sideby-side and interactively. Potential problems in
fabrication, assembly, support and quality are identified
and resolved early in the design process.”
Izuchukwu, John. “Architecture and Process :The Role of Integrated Systems in
Concurrent Engineering.” Industrial Management Mar/Apr 1992: p. 19-23.
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Concurrent Engineering Defined…
 Concurrent engineering can be defined as the
simultaneous development of project design functions, with
open and interactive communication existing among all team
members for the purposes of reducing time to market,
decreasing cost, and improving quality and reliability
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Main Objectives of CE
 Reduction of the time needed for implementing of new
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product into production
Reduction of the time-to-market
Substantial improvement of product quality
Quicker reaction to customer requirements
Cost reduction
Profitability improvement
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CE relies on
1. Carrying out the product development activities
simultaneously in the areas of: product planning, design,
process planning and manufacturing
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CE relies on
2. Team work within special created multidisciplinary Task
Force team which consists usually of:
- Designers
- Process planners
- Marketing specialists
- Supply manager
- Finance specialist
- Main suppliers of manufacturing equipment
- Suppliers of key components of the product
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Concurrent Engineering(Continued)
 Teams provide the primary integration mechanism in CE
programs
 There are three types of teams
 Program Management Team
 Technical Team
 Design-Build Teams
 Time savings of CE programs are created by performing
activities in parallel
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Concurrent Engineering
 Related to QFD (Quality Function Deployment)
 QFD is a technique for designing products
 CE is a technique for designing the processes to be used
 QFD:
 Product design process using cross-functional teams
 Marketing, engineering, manufacturing
 Translates customer preferences into specific product
characteristics
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Evolution of Product Development
Traditional Process
Concept
Design
Analysis
Physical Manufacturing
Manufacturing
Prototype Development
24 to 72 months
Start
Release
The New Paradigm
 Time Compression results in 1/3
Manufacturing
Development
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Start
8 to 24 months
Release
cycle time reduction
 Higher performing product at a
lower cost
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 Basic Tenets of Concurrent Engineering
 Doing things simultaneously
 Focusing on the Process
 Converting hierarchical organizations into teams
 Basic Goals of Concurrent Engineering
 Dramatic improvements in time to market and costs
 Improvements to product quality and performance
 Do more with less
 Concurrent Engineering = Teamwork
 The more communication exists, the better the product.
 Balances Needs
 Customer, Supplier, Engineers, Marketing, and Manufacturing needs.
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Customer
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Involve the customer
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Meet with the customer
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Listen to customer
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Educate the customer
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Management
 Good management is vitally important
 Encourage communication
 Strong management support
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How it Works
3 Main Areas to Concurrent Engineering
1) People
2) Process
3) Technology
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How It Works
 Area 1: People
 Formation of teams
 Training
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How It Works
 Area 2: Process
 Changes in your processes
 Be open to change
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How It Works
 Area 3: Technology
 CAD/CAM
 Software, Hardware, and Networking
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How It Works
 Basic Summary
 Most important aspect is People
 Process and Technology: Don’t be afraid of
change
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People: The players
 Senior managers: define business issues
 Technical managers: Plan, motivate, organize, control
developers
 Developers (Practitioners): Engineer product
 Customer: Specifies requirements & approves
development results
 End users: Use the product
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Kata Top Manajer:
 “I guess if you had to pick one thing out that is most
important in our environment. I’d say it’s not the tools
that we use, it’s the people”
 “The most important ingredient that was successful on
the project was having smart people....very little else
matters in my opinion”
 “The only rule I have in management is to ensure I have
good people - real good people - and that I grow good
people”
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What are companies looking for?
 Problem solving skills
 Being able to work in all phases
 Soft skills
 communication
 teamwork
 motivation to be productive
 project management
 Technical skills
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Good luck and thank you
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