Transcript FDOT – District X - University of South Florida

FDOT – District 1
2004 Commuter Choices Summit
PART 1
Overview of Organizations
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Sarasota/Manatee Commuter Assistance
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Transportation Management Organizations (TMOs)
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Serving commuter trips that originate or end in either
Manatee County or Sarasota County
None
Partnerships
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Sarasota County Area Transit
Manatee County Area Transit
Sarasota/Manatee MPO
Sarasota County Government
Manatee County Government
FDOT
Objectives During the Past Year
To Increase Awareness
 Additional Employers/Employees
choosing Alternative Transportation
 Commuter Benefits Program
 ERH Program
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Key Products and Services Offered
During the Past Year
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Ridematching
Zip Code Analysis
Emergency Ride Home
Park & Ride Lots
Carpool, Vanpool, Transit
Assistance With Employee Benefits
Program Startup Subsidy
Third Party Van-lease Contracted Agent
Marketing Efforts During the Past Year
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Commuter Choices Week
WSJT Cool Jazz Series (Ads & Sponsorship)
Bike Criterium Race & Festival
Employee Flyers/Surveys
Web Page
Print Ads
Commuter Choices Week
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May 10 – 14
Live Radio Remotes
BCC Proclamations
Partnerships
Free T-Shirts
Free Bagels
Free Pizza
Commuter Choices Week
Commuter Choices Week
WSJT Cool Jazz Series
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S/MCAP Banner
Tent & Table
60 Second Radio Ads
Free Tickets
10 Second Promos
Six Public Jazz Events
WSJT Cool Jazz Series
WSJT Cool Jazz Series
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WSJT Radio Ad
WSJT Smooth Jazz 94.1 FM Commercial Copy
Client: SCAT
Sarasota/Manatee Commuter Assistance
Spot Length: 60
Music: upbeat jazz behind commercial
ARE YOU NOTICING GAS PRICES ARE SOARING? THE AVERAGE PERSON
DRIVING TO WORK ALONE SPENDS $20 PER DAY OR MORE ON CAR
EXPENSES, MAINTENANCE, INSURANCE AND GAS. THAT’S OVER $7,000
PER YEAR! WHY NOT SHARE THE COST OF YOUR COMMUTE TO WORK
WITH A CARPOOL, VANPOOL OR TRANSIT? THE SARASOTA/MANATEE
COMMUTER ASSISTANCE PROGRAM IS DESIGNED TO HELP COORDINATE
ALTERNATIVE MODES OF TRANSPORTATION TO AND FROM WORK.
EMPLOYERS AND EMPLOYEES CAN SAVE MONEY AND GAIN TAX
ADVANTAGES. OTHER BENEFITS INCLUDE NEW 8 TO 12 PASSENGER
VANS, INSURANCE, MAINTENANCE, 24 HOUR TOWING SERVICE AND A
FREE EMERGENCY RIDE HOME. SAVE MONEY, REDUCE MILEAGE AND
THE WEAR AND TEAR ON YOUR CAR. ALTERNATIVE TRANSPORTATION
BENEFITS THE COMMUNITY WITH CLEANER AIR, LESS TRAFFIC AND LESS
FUEL CONSUMPTION. FOR MORE INFORMATION, CALL
SARASOTA/MANATEE COMMUTER ASSISTANCE TOLL FREE NUMBER AT
(866) 585-RIDE. THAT’S (866) 585-7433. SARASOTA/MANATEE COMMUTER
ASSISTANCE…AMERICA’S WAY TO WORK!
Bike Criterium & Festival
Sponsorship
 Bike Give-Away
 Rideshare
Applications
 Promo Items
 S/MCAP
Information
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Bike Criterium & Festival
Employee Flyers & Survey
Web Page
Sarasota/Manatee Commuter Assistance ProgramContact
Information | Find Additional Content
Sarasota/Manatee Commuter Assistance Program is your resource center for
commute options, whether you are a commuter, employer, developer or
government agency. This program is administered by Sarasota County
Government and currently serves Manatee and Sarasota counties. The
Sarasota Manatee Commuter Assistance Program serves all commuter work
trips which begin or end in Sarasota or Manatee County. If you're a commuter
looking for information on an easier and more affordable way to get to work,
click Commuter Programs and Services. If you're an employer interested in how
you can help your employees ease their commute and save money doing so,
click Employer Programs and Services.
More... (pg.1) Commuter Programs and Services (pg.2) Employer Programs
and Services
Print Ads
Print Ads
Key Accomplishments
During the Past Year
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Public Awareness
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Targeted Groups
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County & City Government Employees
Large Employers, Schools
Geo-coded Groups
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Sponsorships
Print Ads
Radio Ads
Commuter Choices Week
Manatee County Government, PGT Industries, City of Sarasota
Partnerships
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Bike & Pedestrian Committees, Environmental Groups, Chambers of Commerce, Parks & Recreation
Challenges & Opportunities
Anticipated in Upcoming Year
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Additional Employer/Employee Participation
Additional Vanpools & Carpools
Part Time Staff Employee
Third Party Ridematching Contracted Agent
Regional Ridematching Services (BACS)
Wouldn’t it be nice if …
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Additional Funds Were Available
More Permanent Funds for Subsidy
Continued Career Education/Commuter Choice
Additional Employer/Employee Outreach
More Successful Employer Participation
Your District’s Contact Information
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Jan Parham, FDOT Program Manager
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Dom Locascio, CAP Director
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1-863-519-2390
[email protected]
1-866-585-RIDE ( 7433 )
[email protected]
Transit Agency RepresentativesRalf Heseler, MCAT Manager
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941-747-8621
[email protected]
Brenda Miller, SCAT Manager
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941-861-1016
[email protected]
FDOT – District One
2004 Commuter Choice Summit
PART 2
Organizations Involved in Commuter
Choice in District 1
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Local Commuter Assistance Programs (CAPs)
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Transportation Management Organizations (TMOs)
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LeeTran CAP
None
Partnerships
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FDOT
VPSI
Lee County MPO
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Program Participants
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Objectives During the Past Year
Develop Marketing Plan
 Create New CAP Direct Mail Piece/Brochure
 Direct mail campaign to Lee County's 50 largest
employers
 Presentations to at least 20 of Lee County’s 50 largest
employers
 Increase total number of vanpools to nine
 Develop a Guaranteed Ride Home Program
 Research/Purchase rideshare matching software
 Create rideshare matching database, integrate into website
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PLAN – DO – CHECK - ACT
Key Products and Services Offered
During the Past Year by LeeTran
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Third Party Van-lease Contracted Agent
Carpool, Vanpool, Transit
Assistance With Employee Benefits
PLAN – DO – CHECK - ACT
Implementation Efforts During the
Past Year by LeeTran
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Public Education Campaign
Web Site
Direct Mail
Increase Number of Vanpools
PLAN – DO – CHECK - ACT
Key Accomplishments
During the Past Year
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Public Education Campaign
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Newspaper advertising introducing Connexus
Advertising on 30 LeeTran benches throughout Lee
County
Traffic Report Sponsorships on Radio
Painted and applied Connexus decals to 3 vans
Website
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Purchased Domain Name - www.rideconnexus.com
PLAN – DO – CHECK - ACT
Key Accomplishments
During the Past Year
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Direct Mail
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Direct mail letter introducing the Connexus program
human resources directors of 100 largest employers
Designed/Printed information packet for the direct
mail campaign to large employers
Increase Vanpools
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Established 5 new vanpools - total number at 6
before Hurricane Charley, now at 4
PLAN – DO – CHECK - ACT
Challenges & Opportunities
Anticipated in Upcoming Year
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Additional Employer/Employee Participation
Additional Vanpools & Carpools
Ridematching Implementation
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Purchase Software
Third Party
Both
Increasing services available on Web Page
Increase Public Awareness
PLAN – DO – CHECK - ACT
Wouldn’t it be nice if …
CAP program became a regional program for SW
Florida
 We added additional staff (or could clone ourselves)
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LeeTran CAP Contact Information
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FDOT Representative - Richard Shine
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CAP Manager - Jeff Shuler
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239-461-4300, [email protected]
239-277-5012 x 2223, [email protected]
CAP Specialist - Evelyn Thornton
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239-277-5012 x 2242, [email protected]