Transcript Accessing Diverse Populations for Your Outreach Program

Diversity: Strengthening
Outreach Efforts
Bev Watford
Associate Dean, Academic Affairs
Director, Center for the Enhancement of Engineering
Diversity
Some Generalizations
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Most higher education institutions are
similar within groups
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September 27, 2007
Public versus private
Undergraduate, graduate
Carnegie Classification
Location
Support Services
My institution is Virginia Tech
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General Remarks
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We are committed to increasing diversity and
achieving the educational benefits that result from
diversity.
Key Activities that Contribute To Diversity
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Federally Sponsored Projects
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You must comply with the requirements for
participation in federally sponsored programs that
seek to promote diversity.
Do not impose limitations beyond those required
by the federal grant.
Federal sponsoring agencies modified their
requirements in response to legal changes.
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NSF Review Criterion
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September 27, 2007
Broader Impacts
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How well does the activity advance discovery and understanding
while promoting teaching, training, and learning?
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How well does the proposed activity broaden the
participation of underrepresented groups (e.g.,
gender, ethnicity, disability, geographic, etc.)?
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To what extent will it enhance the infrastructure for research and
education, such as facilities, instrumentation, networks, and
partnerships?
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Will the results be disseminated broadly to enhance scientific and
technological understanding?
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What may be the benefits of the proposed activity to society?
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Overview
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Networking
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To reach a diverse group of participants
Use existing sources of information
Use existing resources
Diversity depends on the subject area
Specific Actions
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Step 1: Define diversity
Race/ethnicity
Sex
Geographic Location
Income
More?
Step 2: Review existing sources and resources – find a contact
person or persons
Step 3: Advertising, finding/generating the population you need
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September 27, 2007
Target the population
Cast a wide net
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Contacts within Your State
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K-12 Outreach (general)
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National Middle School Association http://www.nmsa.org
Affiliates
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Virginia Department of Education
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September 27, 2007
Virginia Middle School Association http://vmsa.org
Educational Organizations in Virginia
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Department for the Blind and Vision Impaired
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Virginia Academy of Science
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Virginia Association for Career and Technical Education
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Virginia Association for the Gifted
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Virginia Association for Elementary School (Secondary School)
Principals
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Virginia Association of Science Teachers
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Virginia Council for Mathematics Supervision
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Virginia Schools for the Deaf and Blind
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More…
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CHROME
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Cooperating Hampton Roads Organizations for Minorities
in Engineering
SECME
RAPME
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Richmond Area Program for Minorities in Engineering
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Apple Ridge Farm
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MESA
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September 27, 2007
California, Maryland, others?
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Arkansas Department of Education - Arkansas Education Directory
http://arkansased.org/directory/education_directory_06-07.pdf
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TABLE OF CONTENTS
State Board of Education.. 1
Arkansas Department of Education .. 2
Commissioner ... 2
Deputy Commissioner..2
Central Administration .. 2
Communications...3
Division of Academic Accountability . 3
Special Assistant to the. Commissioner. 3
Special Projects/State Board Office. 4
Fiscal and Administrative Services . 4
Human Resources/Licensure .. 5
Learning Services ...7
Research and Technology .. 11
Supplemental Staff ... 14
Staff Directory...15
Service Directory ... 27
State Education Affiliates.. 33
Arkansas Department of Workforce
Education . 34
Arkansas Department of Higher
Education. 36
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Arkansas Division of Public School.. 36
Academic Facilities and Transportation Education
Cooperatives .. 37
Centers for Mathematics and Science Education 39
Elementary Mathematics Specialists . 41
Elementary Science Specialists.. 43
Secondary Mathematics Specialists . 44
Education-Related Groups and
Associations. 45
Private Special Education Service
Agencies 48
Postsecondary Schools ... 53
Secondary Area Centers .. 53
Community Colleges ... 56
Private Colleges and Universities.. 57
Technical Colleges ... 57
Universities.... 58
Public Schools of Arkansas .. 59
County/District/Superintendent Index . 125
Superintendent/District Index .. 131
School/District Index... 135
Open-Enrollment Charter Schools . 161
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Contacts Within Your Institution
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Diversity Committee/Office
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VT
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Auburn University
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(www.vt.edu/campuslife/studentorganizations/)
NSBE
ASA
BSA
SHPE
MANNRS
OWF
SWE
AISES
Black Caucus
AWC
CARIBSO
Latino Coalition
BGSO
BOC
VTWomen
Truman State University
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Office of Diversity and Multicultural Affairs
Campus Student/Faculty Organizations
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VP for Multicultural Affairs
Center for the Enhancement of Engineering Diversity
Student organizations – cultural
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Coalition of African American Women
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Hispanic American Leadership Organization
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Local Contacts
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Campus Offices
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SUNY Binghamton
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Center for Academic Enrichment and Excellence
Office of Multicultural Affairs
AMP/MAOP
VT Stars
Multicultural Center
Black Cultural Center
AdvanceVT
Upward Bound/Talent Search
Multicultural Resource Center
Educational Opportunity Program
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Local Contacts
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Community Organizations
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Girl Scouts
NAACP
Churches
Boys and Girls Clubs
4-H
Future Farmers of America
PTO/PTA
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National
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National Association of Pre-College Directors
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National Association of Multicultural Engineering
Program Advocates
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www.nd.edu/~gem/
American Indian Science and Engineering Society
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September 27, 2007
www.nacme.org
GEM Consortium
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http://www.nobcche.org/
National Action Council for Minorities in Engineering
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www.wepan.org
National Organization of Black Chemists
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www.namepa.org
Women in Engineering Programs and Advocates
Network
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www.jhuapl.edu/NAPD/aboutNAPD.htm
www.aises.org/
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More…
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Mexican American Engineering Society
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National Society of Black Engineers
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www.sacnas.org
Society of Mexican American Engineers and Scientists
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www.awis.org/
Society for the Advancement of Chicanos and Native
Americans in Science
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www.awc-hq.org/
Association for Women in Science
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www.swe.org
Association for Women in Computing
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www.shpe.org
Society of Women Engineers
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www.nsbe.org
Society of Hispanic Professional Engineers
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www.maes-natl.org
http://www.maes-natl.org/
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And…
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ASEE
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IEEE Women in Engineering
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http://www.ieee.org/portal/pages/committee/women/index.html
JETS - http://www.jets.org/
ASME
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Minorities in Engineering Division
Women in Engineering Division
K-12 Division
http://www.asme.org/Communities/Students/K12/Camps.cfm
The Science Page
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Science organizations
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Fraternities and Sororities
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Southern Regional Educational Board
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http://www.sreb.org/
National Association of Diversity Officers in Higher Education
(NADOHE)
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http://www.nadohe.org/
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Federal Sources
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US Department of Education
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http://www.ed.gov/about/offices/list/ocr/edliteminorityinst.html
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Minority Institutions
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HBCU Listing
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http://www.ed.gov/about/inits/list/whhbcu/edlite-list.html
Tribal Colleges and Institutions
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http://www.ed.gov/about/offices/list/ocr/edlite-minorityinstlist-tab.htmll
http://www.ed.gov/about/inits/list/whtc/edlite-tclist.html
Also, HSI, Alaskan Native, Hawaiian Native
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More…
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Hispanic Association of Colleges and
Universities
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September 27, 2007
http://www.hacu.net/hacu/Default_EN.asp
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Examples of Existing Activities
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CEED Office
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Center for the Enhancement of Engineering Diversity
Field testing of educational activities for students and teachers
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Imagination
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C-Tech2
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9th through 12th graders
Hypatia/Galileo
AMP/STEP
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Summer residential program for high school girls
Pre-College Initiative
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Summer day camp for middle school students
Summer bridge programs for under-represented STEM entering freshman students
Mentoring (industrial and peer)
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Trends in College Admission: 2000: A Report of a National
Survey of Undergraduate Admissions Policies, Practices, and
Procedures
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Web-based sites/services
Visits to campus by prospective students
and their families
Visits to high schools by admissions office
or high school relations staff
Direct mailings to prospective students
Toll-free lines for incoming calls
College nights to which several institutions
are invited
Telephone calls to prospective students
College fairs that charge for participation
Recruiting visits outside local geographic
area
Advertising in local newspapers
Advertising on commercial radio/TV
86%
83%
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80%
70%
63%
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60%
60%
51%
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42%
39%
28%
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Visits to campus by high school
personnel
Advertising on public radio/TV
Promotional films, video, tapes,
cassettes, CD-roms, etc.
Advertising on billboards, posters,
bus, subways, etc.
Alumni Interviews/recruiters
Visits to non-institutional central
locations with interested
students/families invited
Display booths in central or public
locations, malls, etc.
Advertising in magazines
Advertising in high school newspapers
Recruiting visits outside the U.S.
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23%
19%
19%
15%
15%
13%
12%
10%
8%
7%
Who are People Recruiting
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Academically talented
Athletes
Adults seeking career change
Racial/ethnic minorities
Students with special talent in art, music, etc.
Out-of-state/district
Students from 2-year institutions
Part-time students
Alumni relatives
Faculty/staff relatives
Students with disabilities
Veterans
Students who can pay full cost
Military personnel
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58%
53%
52%
51%
46%
45%
37%
32%
29%
22%
17%
17%
16%
15%
Some Conclusions
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Minority students (64%) were more likely than nonminority (42%) to say that
direct mail was very valuable for trying to decide on a college.
Minority students (50%) were more likely than nonminority (32%) to
carefully read all materials from colleges in which they were already
interested, and minority students (19%) were more likely than nonminority
(9%) to carefully read all materials from colleges they had not considered
attending.
A higher percentage of minority students (34%) than nonminority (27%)
believed that the best time for receiving information from colleges was in the
fall of their sophomore year or before.
Minority students were more likely than nonminority to have learned about
colleges through college fairs, books such as The College Handbook, and
computers in school.
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What Influences Students –
Minority versus Non-Minority
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College representatives
Materials received in the mail
from colleges
Guidance counselor
High-school teachers
News about colleges through
TV, radio, or newspapers
Advertising by colleges
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56% 40%
55% 33%
41% 30%
31% 23%
31% 17%
20% 10%
November 15, 2004
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November 15, 2004
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