Transcript @UK PLC

EISCO 2005 Session B: ICT for Business
Cracow, 2nd June 2005
NEWHAM KICKSTART INITIATIVE
supporting East London companies
through the use of ICT
Martin Scarfe, London Borough of Newham
Peter Duschinsky, The Imaginist Company
London Borough of Newham
 250,000 population
 High deprivation
 High population turnover
 Low skills base
 NO big business
 Significant local spend
N
Newham
Newham Kickstart - Background
 UK public sector moving to e-procurement
 Aggregating low-value spend  fewer, larger suppliers
 Potentially disadvantaging local SME suppliers
 But also has responsibility for economic well-being of local
community
 SME suppliers not e-ready
 70% have access to internet but only 10% have e-commerce
 Broadband availability no longer a constraint
 Cost of e-commerce not a barrier
 Real problem is lack of time, skills, understanding
Newham Kickstart – Background (2)
 London Borough of Newham
 Pioneer of e-procurement in local government
 London Marketplace 2002
 Recognised SME exclusion issue
 National e-Procurement Project 2002-2004
 One of 22 national projects to achieve e-government
 efficiency and cost savings
 Imaginist
 Led work for NePP on local government supplier adoption
and economic development
 Developed KickStart model with Bristol Council
and @UK PLC
Newham KickStart
 An Neighbourhood Renewal Funded scheme launched
in 2003, started work in 2004 to encourage local SMEs
to trade online
 Brings together local government with training and
support organisations in a joined-up initiative
 It works because:
 Government as CUSTOMER is telling them to do it (not
government as supporter)
 Its cheap and easy
 Companies are supported from start to finish
 It means more business from ALL their customers
Newham Kickstart - Project Aims
 To increase the number of local businesses using
modern e-trading methods
 To increase the number and percentage of
Newham-based suppliers trading with Newhambased public sector agencies
 To promote local awareness of the benefits of the
types of e-trading available to them and their
customers
Partners in the Project
 Newham Council (project sponsor)
 Kickstart Project Team
 Newham College of Further Education and
Ufi/learndirect
 Newham Chamber of Commerce
 Sunflower Resources
 @UKPLC
How does it work?

A Kickstart team is created within the council
to contact local companies

A needs analysis is carried out to establish
their ability to bring in new processes

The companies are invited to monthly
workshops at local College to set up own
e-commerce sites - there and then!

e-Commerce website, technical support
provided by @UK PLC
Business change support and training,
subsidised Broadband, PCs etc by
Ufi/learndirect
The Portal: eastlondononline.co.uk
 Why East London Online?
 Business is no respecter of Council boundaries and
the new technology is making this even more the
case
 Newham is committed to playing a leading part in
stimulating skills, jobs and economic growth across
the whole East London community to which it
belongs
Setting up a catalogue online is easy
A basic catalogue entry,
displaying product details,
codes and prices.
…or an online service offer
If you offer a service the
the listing shows the buyer
a ‘request info’ button
rather than ‘order’
The Purchaser’s order process
• Order is created
• checks your catalogue entry
• gains authorisation
• returns approved order
• Enters details into accounts
package if required
Order or quote notification by email
Full details of your
orders/quotes are sent
to you via e-mail.
A product listing page
This is where your product
or service range is listed,
along with a short
description of each product.
E-Commerce options
You can choose how you receive
orders and what methods of payment
you accept (e.g. online banking).
The Purchaser’s order process
• Order is created
• checks your catalogue entry
• gains authorisation
• returns approved order
• Enters details into accounts
package if required
Order or quote notification by email
Full details of your
orders/quotes are sent
to you via e-mail.
Payment by credit card / account
If you have online banking,
transactions will occur as
soon as orders are placed.
Statistics to help manage sales
Graphs of sales per month allow
you to quickly spot trends
Keep track of orders
Information such as total number of
customers and total number of
transactions is instantly available
Developing new business
• GOOGLE SEARCH
• East London Online
Your company
• @Schools
• @Devon
• @Health
• @Dorset
• @Music
• Over 80 more authorities in negotiation
with @UK PLC at present
What does it cost?
• Alpha
1 ecommerced product
€30 p/a *
• 5Live
25 ecommerced products
€60 p/a
• 200e
200 page ecommerced catalogue
€160 p/a
• 2000e 2000 page ecommerced catalogue
€320 p/a
* Free to first 100 companies
KickStart - Where are we now?
 The project has fulfilled its objectives:
• It has succeeded in bringing together key partners in
a joined-up approach to tackling SME e-enablement
in Newham
• 400 SMEs of the SMEs contacted have expressed
interest in joining the scheme
• Over 40 have attended workshops
• 20 now have an e-commerce website and are starting
to trade online
What next?
 It is expected that over 200 local SMEs will have been
helped to adopt e-commerce by March 2006
 Workshops are being increased to 2 per month to cater
for the demand being generated
 A shared supplier analysis is being carried out by at least
17 London public sector organisations which will identify
SME suppliers at risk
 It is hoped that all will participate in the extended scheme
in 2006
Thank you
You can find this presentation
and other related materials
on our website:
www.imaginist.co.uk
And do visit the portal:
www.eastlondononline.co.uk